【ブクマ】adexchange、Audience Targeting系

adexchange、Audience Targeting系のもろもろ。

グーグルゴーグルは久しぶりにこれはすごい！って思った。

これはすごい

一方で、音声検索日本語版はまだ微妙で使い物にならなかった。

たくさんサンプルをとってチューニングしていくためにも、みんな使ってあげてください。

■Audience Targeting

MediaMath and BlueKai Partner to Deliver Enhanced Audience Targeting Across Ad Exchanges | Business Wire

MediaMathもがんばってるなぁ。
『his partnershipenables agencies to easily select from BlueKai’s thousands ofin-market, demographic, geographic, lifestyle and behavioral segmentsand – using MediaMath’s unique optimization and biddable buyingcapabilities – reach target audiences with dramatically greaterprecision, scale and cost efficiency』

BlueKai :: Management Team

audience data exchange 『they are buildinga company that will enable a balanced ecosystem where targetedadvertising produces results for advertisers and continued revenue forpublishers—all driven by a data exchange that respects consumer controland privacy. 』

Turner Adds Sales Tool Nexus

audience targetingのアルゴリズムを透明化する派が出てきた。
『Nexus aims to take a different approach, swapping in transparency byleaning on industry standard data from Nielsen, @Plan and internalresearch. Turner’s sales team can tap Nexus to show specific programsand how they would appear, alongside data of the audiences they’d reachand brand lifts from previous campaigns』

■Adnetwork

Cogblog » Blog Archive » AOL: Pulling inventory from Ad.com?

@ayakobing これについての意見が聞きたいですー！

Five things you need to know... Ad networks - Media

question to @rubiconproject
-which part of asia are you talking about?
-I don't agree below. Yes, we need inventory, but The fact is, we need to educate advertiser as for Audience-targeting first.
『Audience-basedtargeting has not been popular because historically there hasn’t been amarketplace which can aggregate a large enough pool of inventory』

■Ad Exchange

Australian Publishers Looking To Retarget With Exchanges Says Funbox VP Childs-Eddy