Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. A lot of people andbusinesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links!
Add valuable insight to your creative content
Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. Use internal links with clear and informative anchor text. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimise the image filename and alt text for the primary keyword you’re targeting on the page.
Re-think your blog’s headers
Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Google can detect well-written content, and can detect poor quality content, or unoriginal text. How to fix Google penalties. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page.
Meaty meta descriptions
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing." Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. Thanks toPenguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them.
Which SEO activities have previously been attempted?
Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working if you don’t have a consistent flow of online visitors leaving digital footprints for you to analyze. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? When it comes to long-term SEO strategies, there are so many tactics to consider. There was a time when “keyword density” meant something for SEO content.
Get Social
Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point.