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Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. If you aren’t at least moving in the direction with your content, then it’s possible that your blogging efforts could actually be harming your website’s overall rankings.

Use organic outreach along with domain authority to make a difference

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. Currently more than half of searches account for mobile devices. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. SEO content should be clear, concise, and should aim to satisfy a user’s intent when they search for particular keywords.


Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). How do site changes effect SEO?Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets to give an informative answer to a user’s query. It’s not uncommon for the results that are further down the first page listings to be featured in position zero.

How to focus on Google algorithms

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. To achievelong-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website.

Take a customer focused approach to quality

lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google give priority to: content and backlinks. Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. When it comes time to form your strategy, try to think outside the box, rather than just copying the ideas of similar businesses and brands.

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Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish between brand keywords and other keywords. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. 80% oftraffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs.