私的キーワードはOptimize。
この提携により、webサイトの最適化＝optimizeとマネタイズが明らかに促進されるでしょうね。
つまり、今までマネタイズ係だったプロデューサがデータとにらめっこして最適化とか考えなければいけなかったのが、作るだけだった製作側もデータに応じて最適化とかをちゃんとやらなければいけない時代がやってくる、という事。だと私は解釈します。
これは私の憶測ですが、Adobeはweb広告業界に入りたくて、そこの勝ちシナリオを、
『web製作＋アドテクノロジー（データ分析）＝Webサイト最適化でマネタイズの代表格』
みたいな所を目指してるんではないですかね。
これをまた広告会社が買収したらすごい事になりますね。
約1800億円で買ってもらえるような価値の会社を作ったJoshは相当リスペクト。
下記、ニュースのリンクとメール＠Joshのコピーです。
Adobe、Web解析のOmnitureを18億ドルで買収
Today is a very exciting day as we have announced that Omniture has signed an agreement to be acquired by Adobe Systems, one of the largest software companies in the world. I am very excited about this announcement and the opportunity it presents and want to provide you with some context around what this means for you.
Over the last 13 years, our core mission has been to help our customers measure and optimize every digital interaction to increase their revenue and competitive advantage. Along the way, we have achieved many key milestones: serving more than 5,000 customers, measuring more than one trillion customer interactions every quarter, launching the Online Marketing Suite and emerging as a leader in online business optimization. We are all extremely proud to be your partner in your online business success.
By joining forces with Adobe, we can accelerate our vision to optimize every digital interaction (across media types, devices and applications) because of the unique synergies that exist between our two companies:
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Adobe’s products are a ubiquitous component of digital content creation and playback. By integrating our technology with Adobe’s, we will be able to more quickly deliver our solution and “complete the loop” of content creation, delivery and optimization–enabling our customers to provide more effective online content and experiences.
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Adobe also has the global operational scale and reach that will enable us to more quickly penetrate new geographies and new markets. We will be joining forces with a company that generates over $3B in annual revenues that can get us to market faster, and at a time when the market is looking for a digital marketing platform it can make a bet on for years to come.
As is customary in these situations, this transaction is subject to government approvals and is expected to close before the end of the year. As we progress toward closing the transaction, we look forward to sharing more details with you about our integration plans and the many exciting synergies between our companies.
I realize this is a significant development in Omniture’s history; as such, I want to assure you that it is “business as usual” at Omniture and we believe this only adds to our ability to evolve with you and be your trusted partner for decades to come.
Sincerely,
Josh James
CEO and Co-founder
Omniture