Town hot pot shop owner, is how to Fun Internet?Source: i horse finishing:??? Wang Jingjing REVIEW: The owner of a minor celebrity in the city where the author, he is a local cafeteria and several hot pot shop owner, while also owns a high-end business hotel. Although born chef, occupying the town, but good use of Internet tools, closely follow the trend of fashion in his play, to help the Air Jordan 11 restaurant business is climbing, so that the top few local restaurants. Who says traditional owners do not understand the Internet !! Here is the boss readme, i dark horse after finishing:? Why do catering Internet First of all, the traditional marketing model natural flow and reputation-based, and which has been unable to adapt to new forms of . In recent years, China's catering industry as a whole is sluggish, and the increasingly fierce market competition, simply relying on any purchase discount these tools have not much effect, and the wine is now also afraid of deep alley. Second, the combination of online and offline is the trend: from evolution Taobao can see, consumers are increasingly accustomed to using the Internet to help make decisions and consumption. Third, the mobile terminal products, especially SOMOLO will play an important role in the future food and beverage industry, the rise of smart phones, allowing users to become possible by moving the end consumer. Fourth, offline marketing costs climbing, while Air Jordan 5 the traditional marketing model is monotonous, difficult to innovation and breakthroughs. We need a new tool and social media to help promote, boost reputation. Finally, the Internet marketing costs with respect to moving the thousands in advertising, catering business is still relatively cheap and effective way to promote. Want to clear more than a few problems, the restaurant industry is not the Internet do not do, but rather how to do the problem, for that matter, in fact, many catering boss is not clear, but I am also concluded some in 2015 Latest Nike Shoes the dark experience. Integrated marketing is the key to the data analysis is the core. Core: leveraging. I do Nike Air Max 90 Hyperfuse not do it themselves, but all of the services rely on the Internet service provider. Currently designed to help food and beverage business marketing companies are divided into the following types: Tool type: Concrete is financial management software, customer management software these. Coupon Promotion type: include buy, Tintin, the public comment these. Network Media: This category is mainly running online advertising. Tencent bbs are hard-wide promotion and advertising Type IV: book type is set seating. In food systems and ordering small secretary represented. I carefully study a little more than a few tools, analysis of what their current market situation. Geographically, I was located in the four-tier cities, so for the user, not the strong demand for reservation, after all, there is so few restaurants in the city, not good business to make out of the seat. As for advertising, the media put the fee once I feel I do not want to accept, and online media in the end how much I really do not know the conversion rate. These tools, I find useful value, but only to maintain their existing customers to help make management. So I thought about it later decided to try to do deals and coupons. Buy discount how to do? Before you start do buy, I think of two possible drawbacks, on the one hand might impact my purchase price system. On the other hand, buy my services may make the reception capacity of access, however. For these two points, I believe the majority of food and beverage companies will encounter. Anyway buy there, a fresh means can not be wasted, but not over-reliance, Air Jordan 19 how to make good buy, I have four points experience: an experience, every time not to sell too much, too much to sell will have a direct impact to my service system, I do not have time reception, so every time I talk only business and buy 300 single, but the corresponding discount should give even more. Second experience, every time I do buy the next price increase will be more than a number, so let prices rise slowly to the critical points. Third experience, every time I do buy the user will be very detailed record, then do targeted marketing after classification. Experience four, I do not mean to buy my users, compared with other businesses Duanjinshaoliang, I want to give them a better service, allowing them to settle down. This is only the first step, after the first batch of coupons consumption is over, I made it clear that only a year this time, I want to change of pace, I digested the first after the last batch of users to buy, very carefully to these customer data finishing down, while their data for a detailed order, I want to look, in the end how many repeat customers. Because every time I eat here, I will detail record data members, so the second time consumption, I found I do buy the user and the user have a lot of overlap member. With this data, I want to know two things. First, instead of blindly developing new customers, might as well let customers significantly increase the number of consumer and consumer customer a single price. The second, a small amount of new customers to develop moderately, because a large-scale development of a new customer, you failed to keep. I want to clear these two know how I do buy a. Operate their own social platform Weibo and micro Air Air Jordan 5 Jordan 13 letter - I did present two hottest things. Select Micro is because, first, microblogging really fire. Second, it is because I microblogging service as the best tool. A microblogging operation is good, the key data is active rate, interaction rates, I walked several ideas: first, microblogging focused only content. Because I was doing hot pot restaurants. I will continue to explain the whole industry to eat into the pot, practices, what about the interesting content with pot. Secondly, I microblogging public comment. Every time I introduce new dishes, will free use microblogging to send this massive new dishes, user reviews and see what Third, microblogging users become dissatisfied vent outlet. I would encourage users on microblogging give me advice, and each microblogging comments below, I will see, then all mention of good suggestions and comments I will make clear finishing, so micro-Bo became my best a customer service platform up. For micro-channel play is another of my play up. Microblogging media properties themselves more, and is more suitable for the micro-channel customer management and maintenance of the micro-channel I mainly do two functions: First, I put my takeout business and micro-channel bonded together. Micro-channel has a nice feature is suitable for voice calls, and now I encourage users to micro-channel ordering, order takeout, booked seats. Second, all through this channel micro-channel reservations or dinner, I will have the appropriate discount, so the discount function and micro-channel platform combines well, then the user is encouraged to develop the habit of advance bookings, so I actually The need to pay booking site reservation fee paid directly to the user, and to promote long-term sustainability. What kind of businesses are now talking about 020 O2O, but we are such a small business in the end what kind of products and services? A, really digging the real needs of local businesses. My needs are sales, it is to maintain the new customers. Second, it is easy to use, if too cumbersome and inconvenient to operate, I would not like it. Third, do not lie to us fooled us, really want to make us better. Fourth, in our early days, pick up need to start drawing new customers when to give us a good integrated marketing advice. Five, not too expensive, too expensive, and we certainly can not accept, but do not free, free stuff they will definitely pay a more expensive price. All in all, we are in for the Internet continue to explore, continue to move forward in looking for their own way.