Driving Car CEO Bao Li Rubin: P2P car rental opponent is not Divine, but small car rental companyi dark horse Note: China Auto Rental will be held September 19 listed in Hong Kong, and from the beginning of May this year, including Bao drive car rental, including P2P erupted seemingly overnight. Nike Air Max 90 All of a sudden, P2P car rental industry attracted a lot of attention. Air Jordan 8 In 李如彬 opinion, although China Auto Rental has achieved some success, P2P car rental industry's largest competitor is not China Auto Rental, but small and medium car rental companies. This article comes from Bao Li Rubin Driving Car contributor founder and CEO. Since the submission of the listing application to the Hong Kong Stock Exchange in May, the nation's largest traditional car brand in China Auto Rental finally determined to be September 19 recently listed in Hong Kong. Compare Coincidentally, it was from the beginning of May this year, including Bao drive car rental, including P2P erupted seemingly overnight, first announced the acquisition of collective financing, followed by non-stop in major cities staking their claims. Car under P2P mode, Car platform itself does not own a vehicle, it is the use of idle car source community. Car platform via P2P sites and mobile APP, private car owners can put the car idle vehicle platforms to share nearby car rental needs tenant unnecessary offline rental stores to spend twelve hours car hire procedures, directly through the mobile phone APP you can search for a suitable vehicle nearby, the line to complete the rental procedures, and to achieve self-help pick up the car the car, the whole process can be completed within ten minutes. Unlike traditional rental model, P2P car rental at source extensions, outlets, and rental prices and the convenience of the car have a great advantage, so the industry agree that the mainstream view began to appear this year include car rental, including Bao drive Surging give China Auto Rental Car P2P platforms such traditional chain car rental brand bring disruptive influence. However, I personally think that, at least for a long time, this situation will not happen for two reasons: First: China's car market is large enough and scattered, brand concentration is low, the depth of excavation space is very large. . Well-known research firm Roland Berger's data show: in 2014 China's car market will reach 38 billion yuan, the future will be to maintain a growth rate of 27%; At the same time, Chinese car market penetration is currently only 0.4% far lower than Japan's 2.5% and 1.6% in the United States. Survey data from Roland Berger's view, this means that the domestic car market has a huge potential demand is not satisfied to wait for industries and enterprises to further tap. It is true that with the improvement of living standards, people dramatically enhance the ease of travel demand. According to the World Bank (the world bank) data as of the various measures in 2010 China's car ownership rate is about 6%, due to the purchase of Beijing, Shanghai, Hangzhou and other more and more second-tier cities have implemented limited license, etc. , by 2020 this number may not exceed 15%, while the US car ownership rate reached a staggering 80%. I think it means people travel convenience of the huge demand for more and more urgent, will be passed on to the rental market up, so that the potential of the domestic car market becomes large enough. However, such a big market, it seems in the extensive stage of development, the market is too scattered, brand concentration is very low. While the Shenzhou car rental fleet size and market share is greater than the sum of the second to twelve names, but only 30% of the Air Jordan 6 Rings domestic car market, the bigger the market is scattered throughout the country's small and medium car rental companies occupy. Data show that, in addition to China such a large chain, the country still has more than more than 60,000 car rental Air Jordan 5 company, has a vehicle less widespread, scattered distribution area, brand awareness is low, the weak status of the marketing level, led the service process is not standardized, user low status of satisfaction, and directly affects the user's perception of the car rental industry. Existing market share next 2015 Latest Nike Shoes treasure as the representative of P2P drive car rental service through standardized processes and a unified price system and huge brand, first swallow these small car rental company's market share, rather than the car and snatch chains such giants China . Bao drive car has been operating, has been in Beijing, Shanghai, Guangzhou, Shenzhen, Changsha, Hangzhou, Zhengzhou, Chengdu, Tianjin, Wuhan, Chongqing, Nanjing and other second-tier cities 12 launched a comprehensive operation. From a practical point of view operational data, the existing user base treasure drive car, a considerable proportion have unpleasant experience in the traditional small car rental companies, it is these unpleasant experience, the user step by step into the management and service processes more Standardized drive car to treasure as the representative of China Auto Rental P2P car rental and such a large chain giant. Second: mature foreign experience shows that large traditional car rental chain drive and treasure as the representative of P2P car segment in the future will form a significant operational. Since tenants do not have to spend twelve hours time consuming car hire rental store next to the traditional line, only you need to open the phone APP, find nearby restaurants, like like to find a satisfactory vehicle for rent near post, and the owners do not need to meet directly Through online you can complete the entire rental process, and through the built-in \u0026 ldquo; electronic key \u0026 rdquo; function Self pick up the car, the car, the whole process down no more than 10 minutes. In addition to convenience, since the owners of idle cars share and share process does not store rent, labor costs and market operation costs, car rental and other traditional rental stores in China from 30 to 50 percent cheaper prices than P2P car platform. Because of the convenience and economy of this, P2P car next meet people's immediate needs of some obvious advantages, more suitable for shopping near home, pick up the child, etc. Use two to three hours of community use as well as local business or traveling short use. Want more than under the traditional rental giant off-site car because you can and other advantages, more suitable for long-distance travel and inter-city travel. Because in Air Jordan 22 my opinion, China's national conditions and there is not the Nike Air Max Humara same as that in developed countries, although China mega-cities a lot, but obviously insufficient urban infrastructure, the city's underdeveloped transportation, travel is very convenient, traditional car rental companies if you want to to meet the needs of the community use, it must be implemented within the city sufficiently high density of coverage, this is clearly not to their advantage, and it is precisely the advantages of P2P car platform. Once the car based on the theory of sharing P2P car is accepted by the public, to let the vehicle rental P2P platforms or far more than we imagine: only Beijing market, for example, according to the Beijing Traffic Management Bureau data, the current Beijing car ownership up to 5.2 million vehicle, as long as the car took 20% share, the number of car-sharing vehicle platforms may have to be as high as one million units, far exceeding the size of the existing car rental companies. These vehicles will be spread in the city almost every community, and establish a line under a dense network of such P2P treasure drive car rental platform for tenants can easily in this community can rent a vehicle to be satisfied, so anytime, anywhere to meet people's immediate Community travel. This article i dark horse All rights reserved Please indicate the source, tort reserved.