HTC Product controversial: season profit fellfourth quarter of 2011, HTC Corporation (HTC Corporation) net profit fell by 26 per cent; 2012 first quarter, HTC's net profit fell year on year 70% \u0026 hellip; \u0026 hellip; then flourishing HTC Companies in the end how it? embarked on a downhill or into the plateau? 2011, HTC company in the limelight, the global market share of mobile phone once reached more than 10%, ranking fourth in the world rankings in the use of Android phone manufacturers First, the third quarter in the North American market HTC is beyond Apple, topped the North American smartphone leader. In Interbrand named the top 100 global brands, HTC became the only Chinese brand selected. For a time, the Taiwanese company stand out there with Apple, Samsung three pillars divide up the smart phone market trend. But the good, from the fourth quarter of 2011, HTC profits decline. In 2012, the declining trend in profits has not been curbed, but intensified. In its first quarter earnings report released, HTC mobile phone revenue of NT $ 67.79 billion yuan (about 2.3 billion US dollars), down 34.92%; net profit after tax of NT $ 4.464 billion yuan (about 151 million US dollars), It fell 70 percent, marking the lowest level in six years HTC. In stark contrast with HTC Samsung. In the first quarter, Samsung's net profit reached $ 5.15 billion, an increase of 87.3%. Faced with competition to select \u0026 ldquo; historical comparison \u0026 rdquo; why the once invincible, now become so apathetic China Mobile Internet Industry Alliance Executive Vice President and Secretary-General Lee Yi told Air Jordan 5 the 'China Economic Weekly', mainly due to the competition?. From the first half of last year to now, Apple introduced iPhone4S, Samsung launched the Galaxy series, and even Nokia have launched Lumia800, these are all killer products, especially the Samsung Galaxy Note, this perfect phone giant combination of tablet and smartphone features to AMOLEO 2015 Latest Nike Shoes the screen, smaller than the tablet is thinner, larger and more powerful than the average smartphone. Galaxy Note a launch on Samsung pocketed popularity, but also to Samsung's performance all the way Air Jordan 7 to victory. The company launched HTC Sensation series includes Sensation? XE well? Sensation? XL, although there are big screen dual-core mobile phone, it is still difficult and Apple and Samsung front blows. Smartphone this cake is so big, Apple and Samsung eaten much, HTC was naturally less. Indeed, in the field of intelligent machines, Apple's market share with 9% to 75% of the profits earned, Samsung is not bad, according to the first-quarter earnings, Samsung Electronics net profit of $ 5.15 billion, an increase of 87.3%. Li Yi believes that with the iPhone5 and Samsung Galaxy? S III's launch, HTC will slowly become a low-end brand. \u0026 Ldquo; Of course, that is not the low end is very low, because as well as Nokia, ZTE, Huawei, Lenovo and Lei Jun (microblogging) of millet there. \u0026 Rdquo; In this regard, HTC Ren Weiguang, president of China and disapproval. In his view, HTC is most concerned about their ability to innovate and brand influence, rather than simply market performance. \u0026 Ldquo; as a brand, HTC really is in its infancy, but when compared with other brands and HTC in Nike Air Max Excellerate+2 a similar stage of development, we have made great achievements. \u0026 Rdquo; Ren Weiguang said. Product was criticized when it comes to operating platform, HTC company has no advantage at all. Currently operating platform intelligent machines mainly Andrews, WP, Apple's IOS and Saipan and the like. Li Yi said that the era has changed, joint Microsoft and Nokia, Google acquired Motorola Mobility, Apple has its own system, what HTC have? Not have their own systems, you can use the Android platform. After Google's acquisition of Motorola's mobile, its Android platform will inevitably inclined to Motorola, HTC's platform short board will become more apparent. Although Samsung is also used Android platform, but Samsung has obvious advantages. Samsung's entire industrial chain, most components are its own production, Samsung and therefore can control costs. Moreover, it will give Apple manufacturing components, which is extraordinary. In contrast, HTC has failed to grasp than four percent of the manufacturing cost. Li Yi believe, HTC phone's biggest drawback is not characteristic, not attract enough eyeballs. This is a fatal mishap. Even HTC veteran, former founder's only authorized brand Dopod Yang Xingping (microblogging) think, HTC does not own characteristics in terms of applications and services, such as Apple can not build their own mobile phone culture, it is difficult and Apple compete. Shortcoming HTC phones more than that, has also been controversial since its appearance: because there is no angular design and \u0026 ldquo; Nike Air Max 2012 alternative \u0026 rdquo; back cover, netizens joked HTC is \u0026 ldquo; behind ugly \u0026 rdquo; acronym. HTC company seems to Air Jordan 11 have recognized this, in a conference call on February, HTC chief financial capacity Juesheng also said, \u0026 ldquo; in retrospect, our product really is the effect of the \u0026 mdash; \u0026 mdash ; better shape, better product design. \u0026 Rdquo; not so clever strategy to save the first quarter of 2012, HTC has finally launched a counterattack. February, HTC launched the HTC ONE series Air Jordan 5 of star-studded Mobile World Congress in Barcelona. Wherein, HTC ONE X configured 4.7-inch screen, quad-core processors and beats headphones. Ren Weiguang told the 'China Economic Weekly', they have great expectations for HTC ONE. This product has \u0026 ldquo; charm shooting \u0026 rdquo; and \u0026 ldquo; Yuet Sound \u0026 rdquo; excellent experience, redefined the consumer use of mobile phones to take pictures and listen to music, make relations between the phone and the user more closely. HTC could use this opportunity to turn the tide and regain its former glory? Li Yi believes that the introduction of quad-core phone is not a wise choice. Like a PC, as consumer dual-core or quad-core no concept, the user can not see the phone a few nuclei, but to see whether it would be convenient to use. In short, the final say is the user experience. At the moment, the dual-core mobile phone is enough. Besides ultra-luxury beats headphones, in August 2011, HTC spent $ 300 million acquisition of a majority stake in the high-end headphone manufacturer Beats Electronics, and thereafter, HTC will be saying the high-end machine beats headphones binding sales, which means buying HTC phone You have to buy an expensive beats headphones. But the problem is that not all of the sound effects are so high requirements. Hundreds of dollars headphones, most people really do not need. Like Lee Yi said, \u0026 ldquo; to listen to some very fine music, who would use the phone to listen ah \u0026 rdquo;? So, faced with the binding beats headphones HTC phones, many consumers can only hope that \u0026 ldquo; machine \u0026 rdquo; deterred. After all, it is its own against HTC. Past, HTC has been developing high-end market, but recently HTCHTC China Unicom (microblogging) with the launch of a new desire V, a 4.0-inch screen is the first international brand fertile 3G thousands of intelligent machines. Perhaps this is quite upset. Li Yi believes that in general, if you can like Apple brand hard enough, influential enough, a cell phone is enough, but if the brand influence is not enough, it is much more the product. High or low, forward or retreat? It can be said, HTC is now in a very painful and critical crossroads. \u0026 Ldquo; and Samsung, Apple, compared, HTC is still a very young brand, we still need to improve and perfect place. \u0026 Rdquo; Ren Weiguang said, \u0026 ldquo; However, HTC's global brand influence continues to grow, we are leading the development of mobile phone industry, we believe that users will have their own choice. \u0026 Rdquo;