Electricity supplier Case: Chi Fun House how to do first category?it's just a pure manufacturer, do not own the store, there is no shop (currently being planned settled Lynx), not even done anything to promote this segment has become the first category, which is almost every industry dream of things. Text / reporter Fan Tingting world network operators in the cartoon 'Borrowers Ali Aidi', the life of only 10 centimeters tall, 'by a family thing.' They sojourn in host family in a corner of the room only palm high, the furniture is pocket-sized, a sugar cube can eat for a long time. People on their cabins filled with curiosity and longing. This curiosity and longing, spawned a sub-industry, which is DIY hut. This cottage was originally from Germany a 'Cock wire' the pursuit of rich girl love fairy tale. First, regardless of the truth of the story, when the fairy tale fit the desire of people's minds when this demand is born out of. In reality, many people can not have their own perfect house, and DIY cabin is more like a sustenance to reality ideal location. Thus, although not a necessity DIY hut, very easy to become a little complex people's minds. If you are willing to spend a few hours or even more time to complete a manual work, the time spent during the cost would give more value to the finished product itself. DIY hut past two years has been more and more people know and Air Jordan 6 love, on the one hand there is the film and other mass media spread the credit, on the other hand may be more interpersonal communication through this primitive way to complete. When you see DIY cabin when the first reaction is that small is beautiful. Small is beautiful here has two meanings: First, the product itself is small and beautiful, which is a female readers will cheer, men want to give the other half saw the product, which itself has a very unique product characteristics; second layer of meaning, DIY hut, although a small niche market, but as more and more people recognize the beauty of the lodge, the crowd focused on the expansion of Air Jordan 2 demand, you can not see where the growth boundary. According to Taobao index data show, 'DIY hut' search index within the past month, up 247.1 percent over last year, turnover index rose by 160.0%. In this segment of the category, Chi Fun House has created a dominant myth. DIY cabin impart soul searching on Taobao, you will find that a lot of Taobao C DIY stores come from intellectual interest cabin house. This is also the reason we are concerned about the brand, intellectual interest housing covering almost all DIY hut selling on Taobao shop. This situation is rare in other categories. Compared to the other categories of serious homogenization of competition, intellectual fun house called muffled swimming in the blue ocean of typical enterprise. It's just a pure manufacturer, do not own the store, there is no shop (currently being planned settled Lynx), not even done anything to Nike Air Max 90 Current promote this segment has become the first category, which is almost every industry dream of things. As founder Wangruo Ying Chi Fun House, he said: 'profit-driven businesses will not fancy this industry.' Because DIY cabin from design to production, is a relatively long process. If you want to make something different with others, be sure to spend more time to develop, and if there is no previous experience, it is difficult to enter into this industry in the past. In fact, back in 2001, when, handmade cabin had been popular in the market, Fuzhou to the mouth and Guangzhou Fengda was the emergence of a number of production companies representatives. But ten years later, most of the manual cabin manufacturer diverted to turn some clothes, while others gradually disappear from the market. Their departure does not mean that the industry has no future, but because of consumer demand is changing, but it was not timely producers upgrade their product, can not meet these evolving needs. Wang Ruoying once funda line employees in contact with the industry in the process, she realized that the consumer demands for maximum cabin where design and quality. People like hut, hut will be asked to be delicate, beautiful, able to hit small soft heart, but this is some very abstract concept. How these abstract concepts concrete, is the manufacturer to do. Chi Fun House is located in Guangzhou as Jun Trading Company currently has seven designer responsible for product updates. A small house, from design to production, ranging from four months to more than six months. There are a lot of tedious pre-design work, including a board the size of a curtain size, we need accurate calculations in order to have the perfect present by. And in the procurement of materials, 王若瑛 hands is needed to ensure the quality of the product. Chi Fun House now launch new products every month to maintain, the only constant innovation in order to arouse consumer desire to buy. From the initial frame to DIY DIY hut, and later installed wire bulb let cabin light, and then to join the movement now, let cabin sound, every change, are based on market demand, continue to meet consumer demand for multi-dimensional. Comprehensive coverage of channels before last July, DIY hut classified under the category of toys, and now with the continued growth of this market, DIY hut became a child model category under the category. Lay status, broadening channels offer more possibilities for the further development of the intellectual fun house. As mentioned above, the upstream business DIY cabin is relatively small, the competition between manufacturers did not reach the white-hot stage, so wholesalers are not many choices. Plus Chi Fun House into the 'Amoy' earlier and seize market opportunities, and so did not need to worry about sales channels. Chi Fun house currently wider distribution sales channels, cable under the gift shop, there Nike Air Max 2013 USATF are C Taobao shop, and the number of distributors has been increasing. Wang Ruoying rough estimate, only on Taobao, selling products Chi Fun house as many as two or three hundred C shop, where to get authorization Chi Fun house as many as there are dozens of shops. These shops compared to other not authorized shop, sell better, brand strength has been gradually emerging. Now, although there are other manufacturers began to imitate Chi Fun house products, but the price is very transparent cabin, has little room for cutting costs, which is a result of piracy can not earn much money in the industry. Although the product has been boarded Taobao category champion, Chi Fun House itself has not in direct contact with the electricity supplier, until this year officially came to Ali Baba, started the online wholesale business. In Air Jordan 9 view, Ali Baba is an effective channel to increase new customers, more Taobao small sellers began by Alibaba orders to Chi Fun house. Wangruo Ying told the 'world network operators', DIY hut wholesale threshold is relatively low, generally 2000 yuan from the grant will be able to, but unlike other categories of this product, do not expire, there is no great pressure on the stock, for Taobao small sellers, the risk is relatively low. Currently orders from Alibaba accounted for about 30% of total wholesale volume intellectual interest in housing. After the channels laid out, in fact, do business only to make their products remains strong competitive advantage, with the run up trade Air Jordan XX8 barriers to isolate challenge counterparts. Chi Fun house model has its uniqueness, but the business intelligence contained therein are common. Sword in hand, refers to the intellectual fun house that he did not do a lot of promotion, its channel terminal will automatically do the marketing for the products to DIY huts plastered with spiritual or physical level or a label; heart, 2015 Latest Nike Shoes sword, is refers to the intellectual interest in the house to do is to innovate, focus on the product itself, because that is the greatest value.