Supply chain as a fulcrum, with the building materials B2B financial models, Greentown electricity suppliers seeking 'fission'[i world network operators NB 2014 the entire real estate industry is anxious year. As a real estate furniture, building materials industry downstream industry as a whole is also in the doldrums, but home building electricity provider is sprung contrarian. Greentown Group, as the largest customer of the building materials market, with the price advantage Greentown completed the transformation of the electricity supplier of building materials sourcing Nike Air Max 95 DYN FW model, set up a strict supplier management system. 2014 financial tide occasion to promote the building materials B2B Internet banking, and now renamed \u0026 ldquo; network building \u0026 rdquo; Greentown, nor is \u0026 ldquo; green \u0026 rdquo ;, off is just another form of brand output. Text / Si-world network operators who for the entire real estate industry, 2014 is clearly a year of anxious, and downstream industries as real estate, home building materials industry is Air Jordan 14 also the overall downturn. Circulation Development Division, Ministry of Commerce, China Building Materials Circulation Association released data, in 2014, home building materials industry, total annual sales of 1.20621 trillion yuan, down 3.70 percent. In such a bleak background, building materials and household electricity providers have sprung up everywhere, buck the trend line. Founded in March 2011 Greentown electricity suppliers now want to grow faster, in February changed its name to network building group, and received a Sequoia Capital $ 60 million capital injection. February 6, 2015, net built Group and Sequoia Capital, E-House held a joint press conference in the capital, Greentown's electricity supplier and sub-brand house cow thousand Jinding electricity supplier and the newly formed simultaneously debut. According to network built Group founder, chairman and CEO of Mi Jiandong argument relates to the field of network build the Group's future will cover the construction of upstream and downstream industry chain, the formation of ecosystem sustainable development, and to build integrated business platform , driven by downstream revitalized. Decoration electricity supplier \u0026 ldquo; the first year \u0026 rdquo; in the autumn overflow Road Binjiang District Hangzhou Greentown electricity supplier museum on the first floor, the exclusive house cow electricity supplier is stepping up its renovated 1700 square meters exhibition hall, will officially open in April 2015. Coincides with the off-season sales of building materials, the huge five-story pavilion seems to have deserted, but the network build money COO Lei Sheng optimistic to expect that when consumers here to experience the full house cow electricity provider model. Greentown electricity providers have been doing is building materials B2B business, it is to give small and medium real estate companies, hotels, government and engineering to provide complete solutions to attract suppliers to come up with affordable products, a deal on this platform. Qian Lei Sheng told the 'world network operators \u0026 middot; managers' reporter, B2C business is not a new idea, early in the fourth quarter of 2010, Greentown electricity supplier is still in the preparatory stage, Mi Jiandong and he has such a plan , starting with the B2B business to start. Building materials and home improvement industry bottlenecks from its own characteristics, as the low-times, high off the unit price of the product, do B2C business, supply chain management, service delivery and customer accumulation indispensable, which for a start-up company is clearly difficult to match condition. Another limitation is not suited to the external environment. In 2011 this point in time, electric home building materials business state is not yet mature, most consumers do not trust the Internet home improvement, some sites do a few years later disappeared, \u0026 ldquo; too early to do have become martyrs \u0026 rdquo ;. Qian Sheng Lei told reporters that in four years, Greentown electricity suppliers to B2C model also has some small-scale test the water, \u0026 ldquo; we even test the waters over Taobao and Tmall Shop \u0026 rdquo ;. In the mouth of many media, 2014 is the electricity supplier of home improvement \u0026 ldquo; \u0026 rdquo ;, the first year of a grand home improvement industry internet: Love space set up, to get 60 million yuan investment millet; Haier Home launched an online home brand \u0026 ldquo; there is live network \u0026 rdquo; ; home improvement e station was acquired gold mantis, double-breaking 11 million turnover. Qian Lei Sheng feel chance. The market has a certain volume, purchasing habits gradually be accepted by consumers, Greentown electricity supplier itself into a ripe, coupled with ease of UN Capital Sequoia Capital VC of the two capital involved, B2C model house Cattle electricity supplier in brewing has finally landed more than four years later. However, the same is done B2C website home improvement, house cow electricity supplier and several of these ideas are not the same. In the money Lei Sheng opinion, \u0026 ldquo; now many of them are Internet-based renovation company \u0026 rdquo ;, even some large home improvement group, currently made only to move to a single brand for internet, have their own designers, workers long and workers, plus some workers to join, which is the standard form of decoration company, is that made the site, but such an approach does not have long-term potential for expansion. In contrast, house cow practice platform, which is money the most important thing Lei Sheng. Since September 2014 Greentown electricity supplier with overall responsibility for the daily operation, he launched the company's operating platform. In the design, the house cattle business platform combines customer portal, supply chain management and service implementation of the three links, which service implementation to be open business platform, so they have more power to do something: it used to be a decoration company can do to things, now with electric cattle house of the resources and tools to complete a foreman, and small-scale cattle house decoration company also through the power of electricity suppliers to make up their own lack of competence and lack of resources. Before renovation, we need to complete the design, but also a good supplier of building materials, the foreman who did not master these resources, then the role of the house cow electricity supplier began to appear. It needs to import rough housing decoration electricity supplier from Greentown accumulated thousands of projects, provided they foreman. On the other hand, through a home improvement software, cow house electricity providers to choose from a number of design elements, so that ordinary home improvement practitioners can be fool-style design, the previous master design becomes very expensive popular, consumers will be able to enjoy to better service. Finally, the house cow will put technology, engineering methods, inspection nodes and other issues of standardization, the decoration company or foreman settled, house cow will supervise them, but also to consumer choice space. Supply chain as a fulcrum house cow electricity supplier practices grafted from Greentown electricity supplier, while leveraging the fulcrum of the entire pattern is still the supply chain, which is the whole network built Group is currently the most core competitiveness. Mi Jiandong in the first scenario, Greentown electricity providers to low-cost building materials in the city, with the price advantage, Greentown electric commercial Internet transformed the thinking of building materials in the past for mining model. By 2014, annual sales of Greentown electricity supplier is 30 million. Although the entire real estate industry downturn and Greentown internal turmoil, the goal is not reached 4 billion in early, but the money is still complacent Sheng Lei: tera-scale home improvement building materials market there is considerable space for Internet companies mining, \u0026 ldquo; The more chaotic market opportunities more \u0026 rdquo ;. To optimize the supply chain management, Greentown electricity providers a set of strict supplier management system. Qian Sheng Lei told reporters, Greentown electricity providers have an annual plan every year, according to market demand, set the sub-category, brand selection criteria, then in accordance with a complex set of processes, supplier database suppliers rounds inspection. One major study vendors agree that the idea of Greentown electricity supplier, and second, whether the service system and product quality up to standard. Greentown electricity supplier standards higher than the national standard, in this lower layers of screening, was selected suppliers will be able to provide better products and services. Under this system, the electricity supplier Greentown refused to join the many suppliers, and even a few were excluded. Initially, Greentown electricity supplier approach will undoubtedly move the traditional channels of cheese Lei Sheng money they need to communicate with the idea on these suppliers. Some vendors in the early to join, some suppliers are in the sidelines to join, now, online and offline channel conflict is no longer a problem, the money Lei Sheng opinion, such an outcome is inevitable, \u0026 ldquo; e-commerce is irreversible trend \u0026 rdquo ;. Another problem is that changing products, Greentown to provide low-cost electricity is a secondary building materials if sold, will impact business models. In this regard, Qian Sheng Lei said engineering sales have strict reporting system, Greentown electricity supplier for the reporting enterprise members have a review system, including a review of the real quantities and reputation in the industry, we will follow an inspector in the project. In customer-facing end, Greentown electricity supplier has a \u0026 ldquo; \u0026 rdquo ;. boss engineering Qian Lei Sheng told the 'world network operators \u0026 middot; managers' reporter, in an engineering project, engineering, procurement cost unit and mutual restraint, restraint, a lot of things not a department can decide, unable to advance a line from a single the entire procurement system, then if the boss can be finalized, the project forward will become easier and more convenient communication. In the building materials industry, although the existence of chaos, but some buyers interested in changing the chaos suffer no good tools, Greentown electricity suppliers to provide them with this service. From another perspective, Greentown electricity providers also caught the bosses pain points. In some small real estate companies, department heads are often relatives of the owner, complex conflicting interests, there are many man-made factors, starting from their own experience, to solve these problems. After a recent reorganization, the current Greentown electricity supplier has more than ten divisions, each responsible for a professional system solutions in the field. Qian Sheng Lei told reporters, the building materials market characteristics of each product segments are different, the program is difficult to apply to each other, we need professionals to provide design and technical support for customers. With a small real estate agency in the renovation works fine, for example, Greentown electricity supplier relationship manager will be made after the communication cost planning, the cost of the project down to every detail, and then make a purchase plan based on progress of the project, and construction of landing Business teamwork. The next step is the selection of sample design and materials, then the project will be transferred to the background of the Division of follow-up, such as HVAC division to all the pipeline first with BIM (Building Information Modeling) software to draw designs, then construction. During the construction process, including HVAC installation, flooring, cabinet installation and the entrance door and installation performed by Greentown own electricity supplier, Division needs to control the progress of the project, including orders to suppliers, logistics and distribution, installation, inspection other steps. To the late works, account managers will visit clients, providing follow-up services. Materials B2B Financial Network co-founder of the group has built three, one founder, chairman and chief executive, has more than twenty years experience in enterprise management Mi Jiandong, the second is co-founder and vice chairman, has more than ten years of experience in material procurement Lai Wei central third is co-founder, director and chief operating officer, came from the investment bank's money Lei Sheng. Qian Lei Sheng press statement, background, age and gender differences so that the three of them often specific implementation methods of corporate strategy debate. But to win another powerful, it is only in the three inside, \u0026 ldquo; fights wrestling cup will do behind closed doors, out of the door is the same views, \u0026 rdquo; Qian Sheng Lei told reporters, \u0026 ldquo; But the fact that, overall Mi right more often than we do. \u0026 Rdquo; Mi Jiandong advocated advance, is to let thousand Jinding cut from equipment and facilities to conduct business. Greentown electricity supplier thousand Jinding conform channel financing needs of the product. In late January 2015, it launched its thousand Jinding first product Nike Basketball Shoes \u0026 ldquo; \u0026 rdquo ;, thousand Campbell's first signing partner Toshiba air conditioning. Mi have this communication with Alibaba executives in charge of financial products, business forms to get on each other's identity. Qian Lei Sheng currently serves as president of thousand Jinding, he explained to reporters that in the past, the channel needs to pick up the full amount to the supplier, but the customer is installments, which leads to the channel Yahuo need a lot of money, some small channel low interest rates can not get loans from the bank, but to resort to high-interest private loans or credit company. Many times, if the channel does not have enough money, we can not complete this series of actions, not in the interests of the tripartite process for the entire building materials 2015 Latest Nike Shoes for mining. In 2014, the rise of Internet banking, the whole environment is more relaxed, which makes money Lei Sheng saw the possibilities in the field of building materials to replicate this model. By \u0026 ldquo; \u0026 rdquo ;, thousand Campbell Group network build credibility for their own funds and channels endorsement, on behalf of its bank loans, or asset securitization, adding P2P platform for refinancing. For all Internet financial companies, risk control is the Jordan Fight Club '91 most important part, is no exception thousand golden dome. Relying on experience in the network to build group accumulated thousand golden dome can be more easily removed from the industry point of view to assess the qualifications of partners, including the risk estimate works, \u0026 ldquo; higher margin construction project, if the other party goes bankrupt, we take over, or not lose. \u0026 Rdquo; Qian Lei Sheng said. On the basis of risk control, it is also actively engaged several thousand Jinding P2P internet banking platform, including strokes treasure, copper Street and land gold. Mi Jiandong in the design, Greentown electricity supplier, electricity providers and house cattle thousand Jinding operate independently and interlocking: Greentown house cow electricity suppliers electricity suppliers to provide more resources, but also for the thousand Jinding Providing customer base; In addition to helping Greentown electricity supplier supply chain collaboration outside the house cow power sources also offer customers Jinding thousand; thousand golden dome is a solid backing, providing value-added Greentown electricity suppliers and electricity providers cow house financial services . Greentown electrical Chamber of Commerce \u0026 ldquo; off the green \u0026 rdquo; it was born in 1983 money Lei Sheng Greentown electricity supplier of \u0026 ldquo; the 1st staff \u0026 rdquo;, 2010, he was by Mi Jiandong invited to join Greentown electricity supplier, and in 2011 1 monthly formal entry, the initial charge of administration, finance, IT and other back office, in April 2013 formally took over the service module, in September 2014 the electricity supplier responsible for the entire Greentown, now is the network built Group COO. If the entire Group's strategic direction to determine the Mi Jiandong are employees in the eyes of \u0026 ldquo; a nice guy \u0026 rdquo;, then the money Lei Sheng is \u0026 ldquo; \u0026 rdquo ;. Nike Air Max 89 workaholic Qian Lei Sheng in April 2013 took over Greentown foreign business electricity supplier, electricity supplier then Greentown added 337 members; in 2014, the annual total net built Group Services 1060, of which 85% are small real estate agency; A more exaggerated figures, the 2014 full year, the external segment sales increased electricity supplier Greentown 27.6 times, accounting for 65% of overall business. In foreign business, Greentown electricity supplier partners include Fidelity Group, the new North-South Group, Gezhouba Group, Chongqing Liangjiang New Area, often into the water, cover the foreign, state-owned enterprises and other enterprises. As diligence COO, Lei Sheng money even in the management of start-up companies also claim to Air Jordan 4 be rare: 7:00 in the morning to work, and sometimes into the wee hours has been met. While working, while he also read Doctor of Management at the University of Manchester, UK. 3:00 time he went to the company, thought he was scared security to spot checks. \u0026 Ldquo; I'm just not quite over jet lag. \u0026 Rdquo; Qian Sheng Lei smiled and told reporters. Qian Sheng Lei believes that many of their current work habits at work to develop investment banking in the past, including a set of things and the ability to understand the methodology in the shortest possible time to understand a company. Greentown in entering the electricity supplier, he may be the building materials industry \u0026 ldquo; white \u0026 rdquo ;, but after years of accumulation, he gradually found the feeling. After the 2014 upheaval, Greentown Song Weiping, chairman of return in early 2015, and made the green city will be transformed into \u0026 ldquo; urban life integrated service providers \u0026 rdquo ;. Qian Sheng Lei believes that this is the transition process currently most traditional developers will face in this process, network building Group will expand its business, try to do the soft home and HVAC services business. After years of development, the electricity supplier for Greentown Greentown Group also has \u0026 ldquo; \u0026 rdquo ;, feeding Greentown's agent construction project by the Greentown electricity suppliers to provide quality products, which also completed another form of brand output. Although renamed \u0026 ldquo; \u0026 rdquo ;, money to build networks Lei Sheng did not think Greentown electricity supplier this \u0026 ldquo; green \u0026 rdquo ;. off He told reporters: \u0026 ldquo; network building group is an independent development company, in the face of the market, only in this context is valuable to survive. Of course, the Greentown Group share of the business proportion of procurement will decrease because, as a real estate company, it must keep up with the development of external business growth. \u0026 Rdquo; It is reported that this year, Greentown electricity supplier museum will open a 1,500 square meters of intelligent home exhibition hall to display the integrated smart home products. On this basis, the money Sheng Lei believes that this area extended from the home to the building, property and the whole city, which will also be built network group an important direction of development. (Edit / world network operators hatred butterfly, This article first appeared in the 'world network operators \u0026 middot; managers' 2015 February / March double issue)