ラジオビジネス英語 Lesson（26）5月23日(火)
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What did Pascal do for an up-and-coming winery in Sonoma?
- He made a special menu to bring out the flavors.
What up-and-coming wine does Pascal want?
-Your organic lineup is mainly California, but do you have anything else?
ｰｰｰｰｰ
Pascal-san, Bonjour.
Bonjour, Risa. Oh, Maddam Willson. A pleasure to see you. Thanks for coming all the way from London.
So Emily, Mr. Bernardo helped us sell some white wines from up-start wineries in Sonoma. He made a special menu to bring out the flavors so we manage to keep two wineries in a black.
In a black?
I mean profitable.
OK. You helped the wineries to keep them afloat. Thank you, Mr. Bernardo.
Not at all. When we run out of Rose in 2019, WCS sent four cases to save the day. We're in this together.
Enything else you need?
We want some more natural wines. Our customers are very conscious of sustainability these days. Your organic lineup is mainly California, but do you have anything else?
Um... we're working on it. Risa will keep you posted.
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bring out
profitable => in the black <> in the red
keep afloat
save the day
we are in this totether
be conscious of...
work on
keep ... posted
upstart
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Our customers are very conscious of sustainability these days.
*be concious of...
What are you conscious of when negotiating with Vietnamese companies?
*helth-concious
+fashion-concious
You should be more conscious of cost in order to make profits.
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*be aware of...
People are becoming increasingly aware of prastic disposal.
*turn one's attention to...
We should turn our attention to being cooperative within the team.
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we are working on it.. << not yet...
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Could you bring forward the deliverly day just by a couple of days?
-I'm afraid of the produciton line is difficult to shorten further. Se we are currently reviewing on the logistic aspects. We are replying due course.
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leave no stones unturned
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If the rising the cos of raw material is passed on directly to the selling price, our customers will be reluctant to buy. How about offering incentive say buy two get one free?
-Yes. We are examining a couple of options including two or three. Give us a week to get back to you on that.
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incentive
reluctant
due course
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ラジオビジネス英語 Lesson（25）5月22日(月)
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What did Luke comment about the room occupancy?
- He said it's around seventy percent. It's the highest since March 2023.
What kind of wines are selling at the receptions and banquets?
- More affordable wines are selling better than expensive champagne.
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Luke, so good to see you again. How's business these days?
Emilly, Risa, hello, hello. When was the last time I saw you? Two years ago almost? How time flies. The last few years have been very testing. But I can finally say there's light at the end of the tunnel. Room occupancy is around seventy percent. The highest since March 2020.
Sounds very positive. How about the restraunts in your hotel?
Much better. Considering that many restraunts in Tokyo were on the verge of banckruptcy a year ago, the feauture seems bright. And receptions and banquets?
Sadly not as good. But weddings and afterparties are coming back and selling a lot of wines. More affordable wines than expensive champagne of course. But yes.
Ummm. Well I think when the economy recovers, we'll see more champagne and Burgundy go out.
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testing 試練の・困難な => a testing time 試練の時
light at the end of the tunnel
room occupancy
on the verge of... => verge = edge 縁・縁
bankruptcy => on the verge of bankruptcy
afterparty
affordable
champagne
Burgundy
go out
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I can finally say there's light at the end of the tunnel.
=> llight at the end of the tunnel
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You say we see signs of light at the end of the tunnel, but on what grounds?
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We still can't see the light at the end of the tunnel.
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めどが立つ
turn around
The company has turned around from record losses.
see a silver lining => silver lining 希望の光
The worst period is over. Now I can see the silver lining.
silver lining
- A hopeful or comforting prospect in the midst of difficulty.
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Our company has been benefitting from a rebound in travel. Customers have been starved travel for the past couple of years. And they already payed extra for premium leisure travel. We expect it won't take long for business to bounce back to the prepandemic level.
benefit from
starve
leisure travel
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We shifted our resourses from group classrooms to individual tutoring. The number of students has recovering steadily. And we expect to make up for the decline in profit during the pandeminc by increasing profit in current year.
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shift .. from ... to
tutore
decline => decline in profit
increase
steadily
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ラジオビジネス英語 Interview（1-6）5月19日(金)
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What does Mr. Slatkin say is needed to change the situation?
-He says it's necessary to speak about the art seriously in school.
What should have been done in the case of online concerts?
-The internet shold have been used to find different ways to present music to the public.
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???
They say that the majority of performing institutes feel a great pressure to find enough pepole to fill venue. What do you think you should do to attract bigger audiences for classical conserts in a post pandemic era.
-This is one of the most important questions about time. But it's a question that has been building for years. I can't think of any time in my life when people didn't say What do the audiences get younger, one of the halls are always gonna be full. It's always been difficult. But it's increasingly difficult over the last say 40 to 45 years. Part of it, it's because in many countries the education system in the arts has failed. The arts have taken second, third, forth place. So the first thing we have to changes is to really speak about arts seriously in school. That's the firts thing.
The second thing, acutally it's something in the way the question was asked.
Do we have to fill the hall. Filling the hall almost implies that there's a financial end to this. You'll do better if the hall's full because you sold out the tickets. Selling tickets doesn't really do for the most part much to make the financial picture better. Sold out house maybe is 35 percent of budget for that particular event. You have the cost of circuit orchestra .. soloist, stagehands all these things. It's a lot of money. So maybe we need to rethink how we look at the world. In my case, of classical music. And COVID to me became a missed opportunity for so many organizations. Here we are. We chould not go to the concerts, live. We could watch them on the internet. But what we see just concerts. Same thing you would see if you went to the hall with several cameras instead. That was a mistake. We should have been using the internet to find different ways to present music to the public who are conversant with the technology. They should not just be recording the concerts.
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imply ほのめかす
end 意図、 目的
In the interview, Maestro Slatkin talked about a financial end. In this case, end refers to a purpose intention or agenda, an end result.
stagehand 裏方
missed opportunity 逃した機会、機会損失
be conversant with に精通している
Conversant means to have knowledge about something, being very familiar with a topic. Having experience that applies to a situation. Versed.
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It's very disappointing that in many countries the education system surrounding the arts is not functioning.
It's a pitty
It's unfortunate
It's disappointing
it isn't functioning
surrounding
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What do you think needs to be done to priolitize the arts and education?
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COVID to me became a missed opportunity for so many organizations.
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ラジオビジネス英語 Lesson（24） 5月18日(木)
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clear and concise
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Subject: Interviews about organic and natural wines.
Hi Ron,
I finished the interviews as planed. Most restaurant stook organic and natural wines. Apparently they are regular customers are health conscious and have a high awareness of the SDGs. As expected the majority of these wines are from the New World. But surprisingly they also stock wines from Bordeaux and Burgundy. We're WCS is supposed to be strong. The interview records are saved in a shared folder under interviews of natural wines. So please have a look when you have time.
Regards,
Risa
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apparently
it seems
it looks like...
Bordeaux
Burgundy
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Hi Risa,
Thank you for your prompt action. As ever you work very quickly. I've read through all the interview records. This is more of a shock than I thought would be. I need to get Emily to chage her mindset. As she is looking forward to selling French wines to Japanese restaurants. Do you have any statistics to support ethical consumptions?
Regards,
Ron
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as ever
- As someone or something usually is; as is typical.
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Hi Ron,
I put togerther some datas as per the attached slides. I think the data by aged group has the gretest impact on the strategy. The graph on page three clearly shows that the younger generation has a strong interest in ethical consumptions. In a long term, I believe that today's 20s and 30 somethings are the future of WCS. Hope it helps. Please let me know you need any additional materials.
Regards,
Risa
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ラジオビジネス英語 Lesson（23）5月17日(水)
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品ぞろえについて
ｰｰｰｰｰ
What does Daniel think is the effect of offering spirits as a luxury item only at high-end bars in cities ?
-We can elevate the WCS brand into something desiable without seeming to conservative.
According to Risa, what wines are people interested in wine care about?
- An organic wine from Croatia or Greece, somewhere exotic so to speak.
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So, gins and whiskeys. We have to think of some branding when we get back to London.
If we keep our spirits in the laxury tier and suppy them to only the best bars in town, we can elevate the WCS brand into something desiable without seeming to conservative.
You are right. We should aim for different category of whiskey from the private brand sold in supermarkets. So where are the best bars in Tokyo?
We can ask tomorrow since we are visiting a Manhattan bar at the terant hotel.
Good. Also Risa, from a native Japanese perspective, imagine you are not yet a wine aficionado but interested, what wines will catch your attention?
Umm.. for those who don't know great varieties and such maybe wines from interesting countries, for example an organic wine from Croatia or Greece, somewhere exotic so to speak.
Yes.
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branding ブランド戦略
tier ランク、 レベル > laxury tier / top tier
luxury tier 高級なレベル、高級品
top tier トップレベル 、次> second tier
elevate > The speech elevated the staff.
aficionado 愛好家 [US] əfìʃənɑ́dou ｜ [UK] əfìʃjənɑ́ːdəu
wine lover ワイン愛好家
wine aficionado ワイン愛好家=>詳しいというニュアンス
catch one’s attention 〜の興味を引く
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aficionado
[əˌfiʃjəˈnɑˌdoʊ]
凝り屋, (熱烈な)ファン
An enthusiastic admirer or follower; a fan.
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What wines will catch your attention?
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There must be a better way of chaching the cousumers' attention.
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Let's consider how we can catch the leaders' attention.
draw one's attention/ get/ grab
My daughter's trying to draw my atteintion while I'm teleworking.
attract
This event helped to attract potential customers'.
> potential
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If you had life to come over again, would you chose the same job?
Um... that's a difficult question. I think that my current investor sales job is my calling. But I like to be on the other side. That is investing money as a fund manager.
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How do you find your job?
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Imagine you've given a tichet to watch a sprting event. Which sport would you chose and why?
- Definitely football. I would chose a champion's league match. I want to enjoy the games at the highest level. Feel the atmosphere in the stadium. Cheer for my favorite team with my fellow fans.
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What sport do you like?
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ｰｰｰｰｰ
ラジオビジネス英語 Lesson（22） 5月16日(火)
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According to Emily, at what age do you step up to fine French wines?
- in your 40s and 50s.
What does Risa say we should stick to as a British company?
- Stiking to whiskey and gin would be more suited to the brand than branching out to teqila or sake.
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The thing is how we can groom our target customer from a younger age. Say, you are a successful young professional in your 20s, drinking in some high-end bar, and you encounter some unusual gin, whiskey or tequila procuded by WCS. You then, vist our web site. While you see well presented variety of quirky everyday wines from interesting countries. You send your 30s drinking natural wines, everyday New World wines before moving up the ladder into Californian and then into more prestigious French wines in your 40s and 50s. Does that sound realistic?
Very.
I think so too. However since WCS is a British company, I think stiking to whiskey and gin would be more suited to the brand than branching out to teqila or sake.
We actually have informal relationships with gin and whiskey distilleries in Scotland.
So we could discuss possible partnerships with them.
It's good to know we have options.
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the thing is
groom 育てる、 教育する
say,
encounter
quirky 風変わりな => quirky everyday wines
New World ニューワールド=>ワインの世界ではヨーロッパ(Old World)以外
move up the ladder ステップアップする
branch out 手を広げる、 進出する、 拡大する
distillery 蒸留所、蒸留酒製造所
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The thing is how we can groom our target customer from a younger age.
The thing is how we are remove this barrier to make it happen。
The thing is how we should convince our shareholders.
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It all comes down to.../ It comes down to
It all comes down to our company's ability to raise funds.
The bottom line is...
The bottom line is we provide the same environment for telework as in the office.
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I strongly believe that showrooming is the key to a medium to long term strategy. While online shopping has become firmly established we shouldn't overlooked that the need for fisical confirmation of products in store remain strong even among the younger generation. I think we need to adopt to a changing consumer dynamics and put together a strategy that needs a new type of shopping expectations. Check products in store, make the actual purchase in e-commerce site and have them delivered free.
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consumer dynamics
-a strategy and innovation consultancy that delivers big ideas from the insight out.
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ラジオビジネス英語 Lesson（21）5月15日(月)
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今後の方向
ーーーーーー
What kind of supports does Daniel say they need to help smaller sized wineries?
- We need to sell more to support them to get them into a good rhythm
What does Emily say they can do if they cooperate with wineris in a varieties of countries?
- If we can work with more up and coming wineries herphaps from different countries, we can offer variety.
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To sum up our discussion, the pandemic hit smaller wineries the hardest. We need to sell more to support them and get them into a good rhythm. We've also established that our appeal is a wine merchant is not resonating with those below the age of 45. And that the hotels and restaurants are looking to our competitors to supply them with interesting every day wines.
Thank you. Listening to all of your input and Risa's more objective view point, I have some ideas.
I'm all ears.
So, if we can work with more up and coming wineries herphaps from different countries, we can offer variety. Adding to this, if we can create some stylish spirits or even sell sake under our private, WCS brand, we can engage younger audience.
That's a great idea! We can get more people familiar with the WCS brand.
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to sum up
get into a good rythm
resonate with > not resonating with those below the age of 45
objective => objective view point
be all ears => I'm all ears
engage
familiar with....
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To sum up our discussion, the pandemic has hit smaller wineries the hardest.
To sum up....,
To sum up our opinions, it's premature to expand into Africa.
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desirable
To sum up, it's desirable to increase our production capacity.
wrap up
So, let's wrap up our main points of our discussion.
run over
Let me just run over our discussion so far.
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Let's sum up the discussions so far. We all agreed that our operation need to be stream line to make it more efficient. However, opinions are still devided on which areas to focus on. That's the only sticking point for now.
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So far we've reached consensus on a consent of the online advatizing about the nee product. For the launch campane, we prefer an electronics retailer in Shinjuku. Let's vote on which one.
ｰｰｰｰｰ
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ラジオビジネス英語 Interview（1-5）5月12日(金)
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In what sense, is a conductor like the coach of a sport team?
- There are the one who mage and make decisions for the team.
When is the most important work of the conductor done?
- During the rehearsals.
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In a sense, a conductor is like a CEO in a comapy. There are different types of leadership, but how do you lead an orchestra to create good music?
- Actually to me the conductor is more like the coach of a sport team. The CEO of business is the person who runs the business. OK? But usually there are departments, and there are different people who head the departments. It's why I make this difference between business ans sport. A sport team is owned usually by a corporation or indivisuals or whatever. And that's the CEO, of course, but underneath that, is the person who's managing the team. Baseball, football or whatever it is. That's the person who has to decide this is how we are going to practice, this is the kind of players are going to learn. We try to perfect our playing of the sport so that when it comes to the game, we have a real plan on what to do and how we're going to acomplish it. That's the role of the conductor. There are people above me, even if in music world there is always somebody is my boss. But I'm the boss of the orchestra. So I am the one who can say this is how we are going to play, I try to reherse so prepare as possible for the conserts. And there is a consert again like the coach of the sport team, I am kind of on the side a little bit. Yes, people see me conducting just like you see the coach running up and down, yelling at people. But there is but at the time of the game, at the time of the concert there is not much you can really do. You have to adjust to the event. So it's a little closer in that way. The most important work of the conductor is done in a rehearsal, just like an important work of the manager of the team is done at the practice sessions. We use the games to maybe inspire our players a little bit and make adjustments at the last moment if we need to.
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when it comes to
When it’s time for, when something actually happens. “When it comes to” is also used to refer to something indicate or emphasize a topic when talking about something in particular.
accomplish
To achieve. To meet a Target or goal. Maestro. Slotkin mentioned having a plan and how to accomplish it or finish the plan and meet the goal.
be on the side 脇にいる
On the side or on the sidelines means that you’re not actively involved in a situation, but you are contributing to it in some way. Maestro Slatkin uses the example of coaches. They may have an active role while on the side or on the sidelines of the field while the athletes play on it.
yell
To yell means to speak in a very loud voice. People yell for various reasons, such as expressing anger or to cheer on their favorites sports teams. Maestro Slatkin mentioned that we hear coaches yelling sometimes. This gives the players sense of urgency or understanding that the situation is serious.
inspire
To give inspiration or motivation. To make someone want to do something or make them want to improve in some way. To awaken a creative urge someone. For exmaple, My music teacher inspired me to become a professional singer.
* criative urge 創作欲
rehearsal
inspiration
coarch
underneath
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A conductor is like the manager of a sport team. It's an easy metaphor to understand.
=> It's an easy metaphor to understand that a conductor is like the manager of a sport team.
metaphor 比喩
A is like B
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What are you most aware of when looking to inspire your team during rehearsals?
=> What are you most concious of...
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be aware of ... 意識する => be concious of
be most awar of .... 最も～を意識する
looking to inspire .... を鼓舞するときに
?
* look to
～を目指す、～しようと試みる、～しようとする
[toward]
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I am the one who can say this is how we are going to play.
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ラジオビジネス英語 Lesson（20）5月11日(木)
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clear and concise
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How is Ron starting to write the letter?
How is he comenting about the approach to the Japanese restaurant?
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Subject: Preparation for Danniel's and Emily's trip to Japan.
Hi, Risa. Thank you for your contribution in the meeting. I have compiled a to-do list for you.
・Make appointments for Emily and yourself to visit one restaurant and hotel
・Interview existing clients regarding demand for organic natural wines.
Let's prioritize organic natural wines and leave exploring the potential for wines for Japanese restaurants for a better time. If you need any clarification, please give me a shout.
Many thanks,
Ron.
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to-do list
make appointments
give someone a shout => get in touch with someone.
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* shared folder
For details, please check the shared folder for the itinerary.
I've saved the itinerary details in the shared folder.
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Hi, Ron,
Thank you for confirming my to-do list. I've arranged Emily's visit with Pascal at restaurant Rafiliet and look at the talent hotel. For details, please check the shared folder for the itinerary.
Regarding natural wines, I'm going to do three online and two in person interviews by next monday. It makes sence that natural wine is a priority. I'll seve the Japanese restaurant project for the future.
Regards,
Risa
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follow up email
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Hi Risa,
It's good to hear that Emily's appointments are booked. The interviews can be timeconsuming. But it's an important process in helping the head office undrstand the importance of natural wines. Keep up the good work!
Ron
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What is your impression if today's email?
To-Do lists. Like the one Ron wrote are quite helpful for both the sender and receiver. We want to make sure everything is clear concise and organized. If I received a list like that, I would need to make sure I understood the assignment and not try to add or subtract anything. Follow up with confirmation and ask questions, wherever necessary, email shouldn’t take up much time. So having additional information in attachments or shared folders is definitely the way to go.
Right. Always double check if necessary while trying to keep the exchanges brief.
have ... in attachments/ in shared folders
the way to go
subtract...
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ラジオビジネス英語 Lesson（19）5月10日(水)
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エミリー：反対する理由
Why is Emily against changing the brand image?
-Because they can compromise their own advantage.
ダニエル：提案
What did Daniel suggest?
- Isn't it possible to strengthen our line up of everyday wines without ruining our prestige and history?
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So I still can't see how we can suddenly become young and trendy when our image is centered around the traditional wines of Bordeaux and Burgundy. We've always been the go-to wine merchant for vintages from prestigious vinyards.
- Emily, we're not trying to change our entire corporate identity.
- Ron, you know as well as I do that if we dilute the brand, we can compromise our own advantage.
- Isn't it possible to strengthen our line up of everyday wines without ruining our prestige and history? If anything, it make sence that a long-standing wine merchant would support new wineries and investment and research regarding sustainable methods of wine making.
- Um.. Risa, since you're the only native Japanese in the room, I have a question. What beverages are people here in their early 30s interested in?
- Beer, sake, shyocyu, jin, why?
- I have some ideas. But let's take a break first.
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be centered around
merchant
vintage
corporate identity
dilute => dilute the brand
compromise
ruin
make sense
take a break
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It makes sense that a long-standing wine merchant would support new wineries.
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make sense 理にかなっている
ｰｰｰｰ
It makes a lot of sense to live closer to the office.
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I think it makes sense to invest in gold for now.
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reasonable
Changing the supplier sounds perfectly reasonable. > sounds reasonable
sensible
I don't think it's a sensible decision to look for another supplier.
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I still can't understand why we should withdraw from the country. Oce we leave the people will remember, and that would create future problems.
- I understand your concern but I'm not saying we should leave the coutry forever. We could suspend our operation, say for a year to assess our true exposer to the political risk.
I still can's see the logic behind raising the price tag. If we did that, our loyal customers would definitely look for cheaper options.
- I hear what you say, we're not saying we should raise the price across the board. We should carefully chose product that our customers are willing to pay for.
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ラジオビジネス英語 Lesson（18）5月9日(火)
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What young cunsumers appreciate?
-Younger consumers appreciate creativity, new approaches to wine.
What is the average age of people who buy wine from WSC?
-The average age of people who buy wine through WCS is fifty eight.
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Risa. You're new here. Perhaps you can see our image with less bias. How do you think the Japanese clients see WCS in terms about our marketing strategy?
- I think our tradition, history and prestige keep us polupar with older customers. But relying on this image has made us less relevant with the younger generation.
- How so?
- Well, it cam make us seen pompous, less relatable.
- I don't think we come accoss as stuck up.
- She does have a point, Emily. Younger consumers appreciate creativity, new approaches to wine. If we promote the old guard narrative too much, our competitors will scoop up our next generation of clients.
- You're right. I know. The average age of people who buy wine through WCS is fifty eight. Their days of drinking alcohole are numbered. But history and prestige are our gratest strength.
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prestige
relevant with
pompous 古めかしい・偉そうな
relatable > less relatable
stuck up 気取った
narrative
scoop up
days are numbered 先は長くない
> Their days of drinking alcohole are numbered.
pompous
古めかしい・偉そうな・もったいぶった, 尊大な, 気取った, 大げさな
Characterized by excessive self-esteem or exaggerated dignity; pretentious:
stuck-up
お高くとまった, 高慢な
Pretentiously conceited(うぬぼれの強い, 思いあがった, 気取った )and arrogant(横柄な, 傲慢な.)
stick> stuck
To fix, impale(突き刺す, 刺し貫く)or transfix on a pointed object:
(someone's or something's) days are numbered
Someone or something is doomed to die or end very soon.
old guard
保守派
A conservative, often reactionary element of a class, society, or political group.
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Relying on this image has made us less relevant with the younger generation.
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Does this candidate have relevant experience of product development?
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Let's decide when we've gathered all the relevant infomation.
=> when we've gathered => when we gather
> all the + ...
related to...
Is there anything to discuss related to this project?
connected
I think these tow issues are closely connected.
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I endorse Carol's view in favor of supporting a modern art event. The more artificial interigent takes over human labor, the more we need to embrace art in business. I think arts stimurate us to think more deeply, creatively and unpatheticaly.
endorse 賛同する
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I agree with Richard on the importance of online consumer reviews. I think negative reviews are just as important as possitive ones. Because negative reviews are opportunity for engaging with consumers and identifying potential service improvements.
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ラジオビジネス英語 Lesson（17）5月8日(月)
ｰｰｰｰｰ
今日の会議はどんな議論になる?
What does Emily say will be discussed at today’s meeting?
- Emily said 突っ込んだ会議 > So today we'll be intensive
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会議の最初のトピックは
What is the first topic of the meeting?
- パンデミックの影響と改善状況
Our first topic is how the pandemic has affected you and how things are improving.
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intensive 集中した >Today will be intensive.
leave no stone unturned あらゆる可能性を検討する、 あらゆる手を尽くす
going forward 今後は [ˈfɔrwərd]
coincide with (考え・意見などが) 〜と一致する・重なる
overview 概要、 全体像
well-established 知名度が高い、定評のある
variety 種類、多様さ
The pleasure is ours. => The pleasure is all mine.
ｰｰｰｰｰ
So, thanks for coming in today. It's great finally meet you face to face.
The pleasure is ours. So today we'll be intensive. We must no stone unturned. We have our views in London as to how the last few years have been for WCS. And how we see the market going forward. We'd like to see how these coinside with your perspective here in Tokyo.
Daniel, could lead us into our first topic?
- So our first topic is how the pandemic has affected you and how things are improving. Ron, could you give us an overview?
- Sure. As for the wellestablished Bordeaux and Burgundy wines, both collectors and producers are happy. But with lessestablished wines, we aren't selling enough to keep the producers financially stable or offering enough variety to keep our customers interested. I think our traditional image is hurting us.
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We must leave no stone unturned.
> leave no stone unturned 徹底的に調べる・あらゆる手を尽くす
The government will leave no stone unturned to avoid financial crises.
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We must leave no stone unturned to keep the business running.
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explore all avenues
すべての方法を試みる
We must explore all avenues to protect ourselves from a takeover.
do everything ... can
We must do everything we can to move things forward.
> do everything we can => do everything possible
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業績について
We have delivered another year of steady progress with improvements of both sales and operating profit. We are not planing to raise production too quickly because of supply chain and labor constraint. But we expect the current momentum to continue.
sales / revenue <> profit / earnings
momentum[moʊˈmɛntəm]
steady progress
impruvement
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The logistics industry has benefited from so-called stay-at-home consumption during the pandemic. And our company is no exception. Despite the uncertain economic outlook, we believe that business performance will remain steady.