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Pop Singers Pick Up
←このアイコンをクリックするとこのニュースの音声・動画再生ページへ飛びます★もしもわからない単語があったらその単語をダブルクリックすると辞書にリンクします（PCのみ）
A Japanese pop group is trying to get people to change their tune about trash. They're singing in the streets while they clean. And some of their fans are helping them along the way.
Tokyo's Shimokitazawa neighborhood bustles with young people. On this day, volunteers have shown up for a cleaning event. Once a week, this group gathers to clean the shopping district around the train station.
Some female volunteers have joined the large number of men at the event. The girls are members of a pop group.
This all-female pop group, called CLEAR'S, released their debut record in September. The lyrics encourage people to clean.
"It's really hard to be successful if you don't have a specific concept. When I asked them what they're good at, and what's special about them, they said the young women said they like to clean and tidy up. So we started to think that cleaning should be their theme."
YOSHIKI YAMAMOTO / Director, CLEAR'S management office
YOSHIKI YAMAMOTO / Director, CLEAR'S management office
CLEAR'S has put together a plan to spruce up the whole country. All of the group's key members are certified cleaning professionals.
Between meeting their fans and performing in concerts, the members find time to participate in cleaning events organized by NPOs around the country.
Removing trash with the help of fans helps make the group a going concern. When CLEAR's members go somewhere to pick up trash, scores of fans help.
"It's fun to be able to clean up with them. It's like killing two birds with one stone, because the town gets clean too. I think it's great."
Today, roughly 40 people took part in the clean-up. They spent more than an hour picking up garbage and separating it.
"We hope that as our fan base grows, people will stop throwing trash on the street and more people will take part in cleanups like these."
RUKA KARUBE / TOKYO CLEAR'S
RUKA KARUBE / TOKYO CLEAR'S
"I hope that our activities will encourage people to keep clean."
SAYURI YAMATO / TOKYO CLEAR'S
SAYURI YAMATO / TOKYO CLEAR'S
CLEAR'S has made local cleanups a core activity.
So far, the members have formed trash-collecting groups in cities like Tokyo, Osaka, and Nagoya.
This publicity has paid off. A cleaning goods company uses the performers as brand ambassadors.
"If we can form CLEAR'S groups all over the country, our towns will be cleaner. We want to continue to expand to wherever we receive a request."
YOSHIKI YAMAMOTO / Director, CLEAR'S management office
YOSHIKI YAMAMOTO / Director, CLEAR'S management office
"Our dream is to go overseas to clean and then give a live show."
"Together with our fans."
KANAKO(LEFT) RION SAWABE(RIGHT) / TOKYO CLEAR'S
"Together with our fans."
KANAKO(LEFT) RION SAWABE(RIGHT) / TOKYO CLEAR'S
Someday, CLEAR'S aims to have groups in all 47 of Japan's prefectures.
They've been gaining attention as a model for success in the ever-diversifying pop business.
（出典元：NHK WORLD）
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