A voice that shakes the trade war
https://www.itmedia.co.jp/business/articles/1910/17/news012.html
October 17 , 2019 山田敏弘（Yamada/Toshihiro） , ITmedia
Apple'sLetterCrisisSamsungShakesTradeWar2
Apple'sLetterCrisisSamsungShakesTradeWar1
Samsung "All that imitates Apple "
2012/12/14
The other day, the author visited the United States and interviewed US government officials and media personnel.
A talk with an economic journalist talked about Tim Cook, CEO of US electronics giant Apple , who had dinner with President Donald Trump in August .
That's because Cook recently reported that he was crying to Trump about South Korean electronics giant Samsung Electronics.
Because, in the US-China trade war that began in earnest in March 2018 , the US government plans to launch a 15 % additional tariff on smartphones and other devices from December 15 , but Apple will assemble iPhones and laptops in China And are subject to tariffs.
On the other hand, rival Samsung, which makes products in Korea and Vietnam, doesn't have the same tariff as Apple.
In other words, Apple is stating that Samsung, which is not subject to customs duties, is “sloppy!” And tells Trump, the mountain general.
Trump received a dinner discussion with Cook,
“I talked about tariffs with Tim. Samsung was the number one competitor for Apple, but it ’s a reasonable story because it ’s Korea-based, so it ’s not paying tariffs.”
Talk to
“I don't pay customs duties mainly because another place in Korea is the base.
I thought it was a persuasive story and I have to think about it. ''
Commented.
In other words, Trump shows an understanding of these Apple claims.
Apple Cook CEO (left) and President Trump. What is the relationship between them ...
The Samsung side may have taken a breath.
Samsung's officials should be intimidated by just Trump, who is unpredictable and does not normally think about movement.
Moreover, it has become particularly known recently that Cook's ability to speak to Trump has increased.
I would like to consider what will happen to Samsung in the Apple announcement.
Does the relationship change? Apple and playing cards
In the first place, Cook and Trump were not particularly good.
That is because Cook supported Hillary Clinton, a Democratic party that was Trump's competing horse during the 16th US presidential election.
On the other hand, Trump criticized Apple in the election campaign by name, and said, “Don't buy!”
Even after Trump's office, Cook has said that Trump will never be welcome.
When Trump announced the ban on entry into the United States for the citizens of seven specific countries in January 2005, it was widely leaked that Cook explained to the company that "we do not support this measure."
In addition, when Trump withdrew from the Paris Agreement (an agreement that established an international framework for global warming countermeasures) in June 2005,
"Leaving is a mistake when considering the earth"
And comment on Twitter .
Immediately after that, Trump set up a US technology council with a presidential decree and invited US IT leaders to the White House, but attended Cook was sitting next to Trump with a dark expression at the time The news was lively.
By the way, the gatherings of such a gathering such as Jeff Bezos ( Amazon ), Eric Schmidt ( Alphabet ), Tom Layton ( Akamai ), Brian Krzanich ( Intel ), Satia Nadera ( Microsoft ) gathered together. Was.
Furthermore, in 1717, when the death of a white supremacist organization in the city of Charlottesville, Virginia became a nuisance, Trump made a statement that defended the white supremacist.
At this time Cook
"I can't agree with the president"
Commented.
It seems that Cook's “capability” as a businessman is the reason why such a state became the current relationship.
While making such statements socially, as a business person, he seems to have established a personal relationship with Trump under the surface of the water.
Cook CEO built under water
"Good relationship" and "Economic effect"
After winning Trump, Cook is said to have made a celebratory phone call immediately. Even after that, Cook is calling Trump to talk to Apple about something happening, and he tries to persuade him by calling Trump when he leaves the Paris Agreement.
At business meetings, etc., we met together, and at the beginning of the dinner, we also had a meal at a golf course owned by Trump in New Jersey in the summer of 1818.
“I enjoyed eating with Apple's Tim Cook.
He invests a considerable amount in the United States. ''
Tweeted.
He also maintains a good relationship with his daughter's presidential aide, Ivanka, her husband Jared Kushner, and First Lady, Melania.
Cook is also working on the White House for education-related issues.
In particular, Ivanka has a good relationship, and in 18 years I visited a school in Idaho together.
Such a relationship can also be seen in the reaction of everyone after Trump mistakenly called Cook's name “Tim Apple” instead of “Tim Cook” at a labor conference in March 19th .
Ivanka immediately retweeted the news and uploaded the “LOL” emoji. Cook himself reacted by changing the name of his Twitter account to “Tim” and “Apple Mark”.
The Trump excused that he had omitted his name on purpose and bought a laugh.
Anyway, from that background, Trump now calls Cook a “friend” and “respect”.
“Unlike others, Tim Cook calls Donald Trump directly instead of paying a lot of money and hiring a consultant.”
And acclaimed.
However, even from the side of Trump, there is no doubt that the calculation is working.
This is because Trump, who is first in the United States and places the highest priority on the domestic economy, appreciates the “economic effect” that Apple has brought to the United States.
Trump was actually in a general textbook speech for 18 years
“Apple has just announced that it will invest $ 350 billion in the US and hire 20,000 new people.”
It has said.
In addition, Apple on the official website in August 19
“We have created and supported 2.4 million jobs across 50 states, and this number is four times that of eight years ago.”
It is announced.
In 18 years, it was also argued that it supported $ 40.0 billion in business with 9000 US companies and supported 450,000 jobs.
Moreover, it may be effective for Trump who is preparing for the presidential election in 2020 to appeal “preferential treatment” at the right time for this class.
There will be such a calculation. And if it ’s a measure to defeat Samsung,
“Make America Great again”
Of the new slogan
"Leave America as a great country"
It will also be a boost.
Anyway, Cook's influence on Trump is said to be quite strong.