APAという協会がありまして、the American Psychological Association っていうんですが、ここがいろいろ面白い研究をしています。
もてたい男性には「赤い服」、米研究者が学術誌で発表
In the United States, England, Germany and China, women found men more appealing when they were either pictured wearing red or framed in red, compared with other colors. The finding is reported in the August issue of the Journal of Experimental Psychology: General, published by the American Psychological Association.
女性が男性に対して最も性的魅力を感じる色は「赤」という研究結果をだしているわけですね。このPDFをご覧ください。本格的なレポートです。
“Red is typically thought of as a sexy color for women only,” said Andrew Elliot, PhD, of the University of Rochester and University of Munich. “Our findings suggest that the link between red and sex also applies to men.”
Although red means different things in different cultures, the finding of women (but not men) drawn to men in red was consistent across countries.
And it’s true about red power ties: Women in a follow-up study perceived men wearing red T-shirts to be significantly more likely to be high in status than men wearing blue T-shirts, in addition to the men in red seeming more generally and sexually attractive. Five smaller studies (20-38 participants) comparing women’s responses to men in red or gray, including their sense of the men’s status, established a chain of evidence that red may enhance sexual attractiveness because red is a status symbol, according to the authors.
The power of red holds throughout the primate world. Female primates (including women) are “extremely adept at detecting and decoding blood flow changes in the face,” the authors wrote, “and women have been shown to be more sensitive to the perception of red stimuli than are men.”
Are men aware that red may work in the bedroom as well as the boardroom? The authors suggest red might make men more likely to strut their stuff. “A man who wears red may feel dominant,” they added, “which influences his self-confidence and behavior and in turn may impress women.”
色に関する文化の違いがあるにもかかわらず、女性は一致して赤い服を着た男性にひかれたことがわかった。
またエリオット氏は、女性が赤をより高い地位を示す色として認識していると指摘。この傾向は、チンパンジーなどほかの霊長類にもみられるという。
研究では、赤を身に付けることが男性にとっても行動に変化をもたらす可能性があるとしており、赤いネクタイを締めるだけでも、仕事のプレゼンテーションに自信が出ることがあるとしている。
実に面白い研究です。
どっちが性的魅力があるでしょうか？