Social giant Three killed: micro letter, whatsapp, line in the end what's the difference?dark horse, said: US group founder Wang in 'Nine defeat a victory', the proposed a \u0026 ldquo; four vertical and three horizontal \u0026 rdquo; theory: four vertical ie four popular areas of the Internet \u0026 mdash; \u0026 mdash; information exchange ( social), entertainment and business. In this one, the social field of Internet entrepreneurs have been big hits, from the PC to the mobile terminal, from OICQ, MSN to QQ. Until into the mobile Internet era, always upgrade the network and terminal optimization application completely broke the social field, enter the golden NIKE KD 6 NSW period. Text / South seven interactive dissatisfied founder, tiger sniffing entrepreneurs and other technology media author edit / i dark horse in many domestic and social products, China's micro-letter (wechat), United States, whatsapp, Japan is a typical representative of line, they have a global Internet mobile end social tripolar. On the surface, similar social product, free information, voice, LBS social, related contacts, etc., but behind this surface, but kept the product of thinking, business models, huge differences in social and cultural aspects. Product Matrix: micro letter: large and giant platform in August 2014, Tencent released second-quarter earnings, reported a micro-channel plus Overseas WeChat monthly active users has reached 438 million, the previous quarter an increase of 11%, an increase of 57% over last year, gradually approaching 700 million currently known as monthly active users WhatsApp. Micro letter on January 21, 2011 officially launched, this free software in just three years, 1,700 of merchandise from Tencent stand out as a rapidly growing social networking giant, outshining the soul of products Tencent QQ. Currently allegedly passed 700 million total users (about 600 million by the end of 2013, but later officials have not announced the total number of users). Micro letter to the present, has become a set of social networking, e-commerce, payments, O2O and other products in one giant product: instant messaging, circle of friends, address book security aides, QQ-mail reminder, private letters assistant, drift bottles to see people in the vicinity, voice Notepad, micro-letter shake, mass assistant, microblogging reading, flow queries, game centers, Jingdong shopping, micro-channel public platform (subscription number, service number, business number), micro-channel payment (including payment , financial management, public Kevin Durant comment, lottery tickets, etc.), smart hardware interface, JS SDK interface, etc., as currently this trend, micro-channel follow-up will include more business. Tencent micro-channel has become a flagship in the field of mobile Internet and soul products, \u0026 ldquo; Tencent to enter the mobile Internet's first tickets \u0026 rdquo ;, it has even become the containment BAT in Baidu, Ali fortress. Tencent internal electricity suppliers have been perennial losers, Tencent piece of heart disease. So the exchange of shares with Jingdong cash flow advantages and micro letter. Tencent huge investment buy business buy Gaopeng missed the golden period in o2o air stage is dying, again in cash plus shares Tencent micro-channel flow of public comment. On a strategic level Tencent deployment of micro-channel acts as a heavyweight vanguard and the vanguard of the Internet Tencent has won a number of important areas of cooperation and a place, showing its components in the Internet industry. Whatsapp: Small but focused on social communication product WhatsApp co-founder and CEO Jane \u0026 middot; Qom (Jan Koum) 2015 年 1 month said, WhatsApp access monthly active users has exceeded 700 million people. From the beginning of the birth of WhatsApp is positioning alternatives SMS, as long as the phone contacts have each other's phone number, you can directly through whatsapp messages to each other. Simple first is the most obvious feature of WhatsApp: There is no complicated registration process, the user permanently online. Meanwhile whatsapp been stick to their principles, so far has not joined emoticons function by young people like features, and promises permanent no advertising. Product features also limited Nike Air Jordan 11 Women to a group or private chat, including voice, text, photos, video, location and so on. As their corporate culture as advocated: \u0026 ldquo; No Ads, No Games, No Gimmicks \u0026 rdquo; (no ads, no games, no tricks). Due to the common Latin cultural background, WhatsApp iOS users in Latin America and Europe up Nike Air Max to 90% coverage. Although the micro-letter (Overseas wechat), Line and KakaoTalk have started to expand overseas, but to become mainstream in these markets, the challenge is not small. Common cultural background make WhatsApp have a natural advantage when Europe and development. While in some markets by western cultural influence, such as Hong Kong, India, WhatsApp IM is one of the main tools used by the user. However, in China Taiwan, initially encountered smooth development of WhatsApp free line, market share greatly reduced. Co-founder Brian in the Taiwan market, he said, \u0026 ldquo; we changed the business model in Taiwan, the implementation of free, but has lost the opportunity. \u0026 Rdquo; WhatsApp and other software is the biggest difference between the two, it is a free software. Register free trial after a year and costs $ 0.99 a year later. This is a great threshold in the habit of not paying users Nike Air Max 2012 Men in China. Despite the claims paid on to the post, again postponed, but it also led to one of the reasons for the low Chinese users. When the micro-letter (wechat), line and vigorously expand Nike Kobe 8 System MC overseas markets, for whatsapp also caused an impact. Facebook 2014 年 2, today announced a price of about $ 19 billion acquisition of WhatsApp. For a time public outcry, not to mention whether or not cost-effective, but it speaks WhatsApp an important position Womens Nike KD VI in the global mobile Internet, acquisitions, purpose in addition to the advantages of the integration of the two sides in the field of instant messaging, the development of more user groups, it is greatly reduced Facebook seize the market share of mobile Internet time costs and potential risks. Line: distinctive, cluster of tactical Line 2011 年-June on the line, which is made in Korea NHN NHN Japan launched a subsidiary in Japan. As of October 9, 2014, LINE registered users reached 560 million. LINE worldwide reached 170 million monthly live. In addition to the headquarters of Japan's 54 million users, Thailand, Indonesia, Spain and Taiwan are important stronghold of LINE. Line rapid development and Japan's mobile phone and network environment have a great relationship. Japan is one of the regions of the world and 4G mobile Internet's fastest growing. Japan's third-largest telecommunications operator Softbank (Softbank) to develop the free WiFi, the introduction of preferential subscription packages that allow users to not finish the month of consumption data traffic to the following month. This series of initiatives for the convenient use of mobile Internet users has laid a foundation for the outbreak of the mobile Internet industry in Japan. Line Features biggest chat face map. Entertainment and gaming elements to become one of the key elements of popular young people. Meng variety of cheap stay, total more than 250 kinds of expression maps to be the best tool to express feelings and communicate. One of the most representative is the bread man, but Ni rabbit, brown bear, it has become Line different from other communication software of the importance of social identity. Line has entered China and Nike KD 7 other overseas markets, but China is now inaccessible because we all know. Line of products using the matrix cluster tactics, is different from the single concise whatsapp, but also mixed with the micro-channel large flatbed styles. Meanwhile Line rapid development of derivative products surrounding the rapid spread, but not as doped micro New Basketball Shoes letter as a platform, but operate independently of the product. Line currently includes free calls, free text messages, weather online, rich textures and expressions, change the background, a group chat. LINE Card peripheral applications including greeting cards, LINE Camera picture camera and landscaping applications, LINE game LINE Birzzle, LINE Channel open platform, LINE Brush painting application, LINE POP, LINE Tools, LINE PLAY, location and interest Kevin Garnett Shoes groups in social applications LINE caf \u0026 eacute ;, LINE Bubble, LINE IceQpick, LINE ZOOKEEPER three social games, anti-virus applications LINE Antivirus, private circles applications LINE BAND, LINE weather publish, comic reading application LINE Manga and other dozens of applications. Now it includes a variety of applications including LINE Camera has more than ten million users. As Minister Lee In-sik Line Greater China Division (Frank Lee) put it: \u0026 ldquo; Line wants to give the user the option. \u0026 Rdquo; business model: micro letter: forays, eager to cash Tencent since winning the top spot in the domestic Internet, has been relying on QQ and game two blocks continued to be realized, maintained annual growth performance and rising stock price. Up to now this stage, the original business growth is limited, underpowered. The new cash cow \u0026 mdash; \u0026 mdash; just assume that Tencent micro-channel group internationalization and mobility task. Whether commercialization or commercialization and to what extent, a lot of things have not micro believe this division can be so. Micro letter dated the number of active users has reached 438 million, the total number of users to over 700 million. Such a big fat flow of oil is placed in front of Tencent, Nike Kobe 9 Shoes to say the least, just shareholders probably already be scratching your head, I can not wait to cash. Micro-channel test the water before distribution through the game, out of the flow, financial products, stickers, and other cash paid to try, earned good grades. But the flow of advertising and information is a piece of cake compared to this. Traffic advertising mobile advertising revenue is the overlord. 2014, Facebook advertising revenue more than 5.5 billion US dollars, the mobile terminal advertising revenue accounted for more than 66%. In contrast, in the latest Tencent 2014 third quarter earnings, advertising revenue of 24.4 billion, only 12% of total revenue. 2014 Tencent advertising business very seriously, took a unified advertising system and other measures, Tencent Q2 2014, advertising revenue rose 75% qoq. Tencent tasted the sweetness of nature will not stop, micro-channel advertising revenue stream Nike Lebron 11 Elite is expected to reach more than ten billion per year scale. However, too large a micro-channel has been away from the early fun and interesting circle of friends has opened advertising information flow micro-channel will further reduce viscosity and entertaining. Tencent micro letter shoulders strategic transformation and global expansion of the multi-task, further towards commercialization is inevitable, and utilitarian interesting predators. To the present, micro-channel is no longer within the Framework of micro letter, not even Mr. Ma's micro letter, the company's earnings pressure, day and night changing mobile Internet have forced the entire micro letter to commercialization. Even if you are feeling higher, also arrived, but the profit target! Line: everywhere, an encouraging result Line business model, through the unique expression stickers money is the most direct way of realization. According to Lee In-sik (Frank Lee) said that users in the use Line chat when there is an expression in every six stickers. In 2014, the face stickers revenue line has more than 10 million US dollars per month, and this income continues to grow. Meanwhile, in line application, it is also an important source of income opened for business and the star's official account and advertising. Similar to the micro-channel public account. But with the micro-channel public platform for free and open state is different, Line for the implementation of this account is scrutinized and demanding management. The official rule is \u0026 ldquo; through the establishment of a certain threshold, you can ensure the reliability of the official account, to prevent fraud events \u0026 rdquo ;. For example, in China, registering a Line of official accounts need to pay nearly two million yuan (300,000 US dollars). Each company can only register an official account, and must be audited and certified by a Line. It is doomed to big companies such as Coca-Cola's play. But with domestic users can not access the server, restore distant piece of business. In addition, the rapid growth in the game business, the core of the income line, and more than 50%. As a major source of revenue, LINE 2014 New on-line games such as LINE Cookie Run, LINE Rangers, LINE Disney Tsum Tsum and other revenue in terms of number of users and have a very good performance. In addition, line also actively expand our international revenue sources. Whatsapp: single mode, slowing the realization according to Facebook data disclosed, the first half of 2014, WhatsApp loss of $ 230 million, on revenue of only about $ 15 million. WhatsApp income fairly simple, mainly from the Cheap Nike Free Outlet annual price of $ 0.99. Taiwan and other regions in the implementation of the free strategy even WhatsApp co-founder Jan Koum represent: \u0026 ldquo; after Facebook acquired WhatsApp, WhatsApp slowed down the commercialization plan. \u0026 Rdquo; face, including China micro-channel, Japan Line, as well as competitive local Snapchat, the suspension of business change existing benefit them to turn their focus on the product, to provide users with better service. However, listed companies were included in the bag, at the same time to master more than 10 million users, 700 million monthly active users, realizable only every minute thing. It became Facebook's trump card in the mobile Internet field, how to lay this card, cash in and user experience does not hurt the premise is naturally cautious thing, but I guess we will not wait too long. After all, after the transaction price to be accountable to the shareholders and the financial statements. Cultural Background: micro letter: Zhang Tao culture of a large and IM applications product manager wrote an article Evaluation domestic Internet culture, \u0026 ldquo; do not move APP pursuit of large, do not make the Swiss Army Knife \u0026 rdquo ;. But exactly, large and is one of the various fields, including the Internet an important cultural and tone. Why domestic application and entrepreneurs like this \u0026 ldquo; big \u0026 rdquo; in the form of it? On the one hand, and traditional cultural, since ancient times, our culture worshiping great culture, great Tang Daqing Han, just the name reveals this psychological \u0026 ldquo; big \u0026 rdquo; habit. Up to now, institutions, and businesses Loutangguansuo school, and both pursue a variety of large. This culture deeply affects everyone this piece of land. On the other hand, bigger is closely related to the valuation, according to the actual market value of Internet companies and investment industry rules, application-level company valued at $ 1 billion general scale, platform-level companies (such as Qihoo 360) will be in the $ 10 billion size and the ecosystem companies (such as Tencent, Alibaba, Amazon) will reach $ 100 billion. Therefore, in order prices more money, you must expand, the bigger the better, even put forward a micro-channel direct sales, marketing big wet they were wearing \u0026 ldquo; the world's largest micro Alliance \u0026 rdquo; and so on. China's Internet came into this world, every pore is large and the pursuit of goals. Walking in the Beijing Zhongguancun Venture Street, if you are not known to be a business platform or ecosystem, you are embarrassed to say hello with others! Micro-channel which is really developed into a Air Jordan Outlet healthy ecosystem very rare cases, all aspects of this and Tencent years of accumulation and resources, Zhang Xiaolong feel of the product and the control, micro-channel strategic position and others have a close relationship, is completely non-copy ! Whatsapp: Puritan culture and micro-channel in stark contrast whatsapp, it is the opposite, the pursuit of simplicity first, the minimalism as their principles. And he remained true. This puritanism in American culture has a very close relationship. Puritan is not a faction in the strict sense, but rather an attitude, a tendency, one set of values. Puritans entrepreneurship spokesperson, they believe must be restrained. As a unique source of American culture, Puritanism profound impact on American society, laid the cornerstone of American culture, created the American nation's soul. \u0026 Ldquo; did not understand the American Puritanism, it is impossible to understand American society. \u0026 Rdquo; this culture in the United States, entrepreneurs and venture performance is particularly evident, except whatsapp, the recent star project Snapchat, this two Stanford University students developed a \u0026 ldquo; Burn After Reading \u0026 rdquo; photo-sharing applications. This application is now valued at more than $ 20 billion, the number of monthly active users has more than 100 million. In a very long time, it did not rush to develop in the direction toward the platform, the application is not Reebok CL Chi Kaze as domestic as eager diversion, hurry diversified, it has maintained the earlier product characteristics. However, according to media speculation, it is the latter part of the transition plan to move the platform, even if that is the case, it is also has enough volume before starting the transition and to consider things in it. Cases like this, not very enumeration in the United States. Line: Man Meng culture to face a bit of sticker rapid born in Japan, the prime line to diffuse culture of the famous eruption countries seem to be logical, no surprise. Meng Culture (Japanese: Meng え), originated in Japan and flourish, and transferred to overseas. Japan is a cartoon power, enjoyed the status of an absolute first in the world. Japanese manga industry has a long history, well developed, from the 12th century began to sprout and develop. According to the survey of Mitsubishi Research Institute, 87% of Japanese people like comics, 84% of people have cartoon characters and related items. Japan's nationwide total of hundreds of high-quality animation production company, has a number of international top-class comic artist. With the popularization and development of mobile Internet, convenient and optimization of transmission and means of comics, Japanese animation culture further development and growth, so that the cultural influence of Japanese anime market is growing, the impact of natural spread to the Internet and mobile Internet field, and swept the globe. Line is born in this environment. Have close contact with the Japanese culture of Korea, also gave birth to Kakaotalk such as Moe diffuse social applications. Author: South seven interactive dissatisfied founder, tiger sniffing entrepreneurs and other technology media author welcomed the attention the public micro-channel number author: South seven Articles do not reflect the views and positions this article i dark horse All rights reserved Please indicate the source, tort reserved.