Panda Express: The world's largest Chinese fast food chain How to Make?[REVIEW] the world's largest Chinese fast food chain is what? Not really work, nor is everyone happy, but the United States of Panda Express, this consists of a master of mathematics and a PhD in electrical engineering from the fast-food chain to create a brand already has more than 1,600 restaurants, more than 23,000 employees and an annual turnover of over ten billion. Currently, almost every week Panda Express also has three new store openings, far more than the local fast-food giant Burger King store openings. It is how Tempered? The following is the 'new leader' report excerpts (Author: Zhang Xin) to open a restaurant is one of the main means of early Chinese living in the United States, even today, from Fujian, Guangdong, first-generation immigrants to the Nike Kobe 9 United States, still to open a restaurant as the original Economic measures for accumulation. But the past 10 years, the restaurant in the United States is developing rapidly, the data shows, the American restaurant, there was about 28,000, and the number of McDonald's restaurants around the world quite a number. You can feel from the US hit series 'Big Bang', the protagonist of the play almost every week to eat Chinese food. Cheng Zhengchang 1973 in the United States to do the restaurant, Nike KD 7 Nike Hyperdunk 2013 and the Chinese restaurant Chinese city and the region, let him start off targeting Americans. He said that the Chinese people in the United States are in the minority, do American business to the bigger cause. Jufeng garden restaurant opened two later, in 1983, Panda Express opened in a shopping mall in California out of the first restaurant in 1985 grew to nine, to reach 254 in 1997, revenue reached $ 178 million. From then on, Panda set a target to become a $ 1 billion level of the enterprise. 2010 Panda goal to reach sales of $ 1.069 billion. Strengthen management and many Chinese restaurants like Panda Express run by husband and wife, but 程正昌 and this husband and wife team, D Rose IV a master's degree in mathematics, a PhD in Electrical Engineering, so the combination of Panda Express added a bit of legend. Of course, more importantly, the panda's management Nike Kobe 9 EM therefore China City Chinese restaurant, even while other fast-food brands have a very different period.蒋佩琪 wife joined the family business in Nike Air Max 2012 Men 1982, prior knowledge and work experience made her very focused on planning and efficiency. 'As an engineer, I knew we needed a system that could make a meal more convenient, but also makes us more clearly understand what the customer likes.' 蒋佩琪 accession of the panda's planning and management more systematic, she designed a software system that can automatically track chain inventory can be automatically purchase the ingredients. She constantly improve the system, it will be named 'Panda Automatic Workstation', also applied for a patent. In the 1980s, the panda is one of America's earliest use of computer management of the restaurant, and the only use Nike Air Jordan XX8 of automated management systems in the restaurant. To absorb American Restaurants professional management experience, to accelerate expansion in the United States, the 1992 Panda Express management expert hired Don Mike Maas (Don McComas) Nike KD 7 as president, he has overall responsibility for Panda Express chain to promote the project, the first to break the management of the company invariably the Chinese situation. Thereafter, 程正昌 has invited Joseph Micatrotto Chi-Chi chain of president, and former executive director of El Torito Nike SB Dunk Low Russell Bendel, respectively president and general Air Jordan Outlet manager of the company's chief executive. The personnel plan effectively accelerate the pace of development of Panda Express. Panda Express development has no debt, only once in 1983 and $ 500,000 in loan records. 'Did forty years catering, we did not invest one penny won.' Do catering from this line since Chengzheng Chang each open a store, they have to profit, then profits to develop. The basic $ 300,000 at the start of the $ 500,000 investment in a shop, usually payback within three years. Learning the difference between Chinese Cai Cai menu system, rich raw materials, many dishes, so Chengzheng Chang believes Nike Lebron 11 Low that doing a chain of Chinese fast food is the most important to resolve conflicts and maintain standardized Chinese food specialties. From the store size, logistics costs and menu is straightforward several considerations, Panda dining options with 'little to do dishes.' Panda Express in Beijing, Sichuan University based, orange chicken is its best-selling dish with a spicy sweet and sour taste, can account for about 30% of sales. Basic food Panda Express is only a dozen channels, in addition to annual retained characteristics of species, but also innovation and two varieties of each month, in order to allow the customer to maintain a certain freshness. Menu design is simple and clear, but also indicate the materials and cooking methods, customers do not have to waste time when ordering at a glance. Many varieties also allow Panda can take on-site dining handmade way, it in Nike Air Max the field with Chinese traditional cooking fire, in order to maintain food flavor and character. The chef will Caichao good, charged plate on the table holding sales. Not the amount of each plate, then fry sold. Chengzheng Chang said that, given the characteristics of fast food, they give up some time-consuming cooking methods, such as cookers and fried. In addition, they produced a uniform seasonings and sauces, in order to achieve a unified taste. In raw materials processing, Panda Express has done a standardized food cleaning, cutting, transport is done by the supplier, which also reduces the pressure and kitchen area. Panda Express serves Nike Air LeBron EE meat only chicken and beef are two, greatly facilitate the unified purchase, to ensure that each branch can provide the freshest product. Chengzheng Chang believes in quality assurance, cost control aspects, streamlined menus have played a key role. The past two years focusing on community, Panda Express in the accelerated expansion. It is headquartered in California, western United States, western market was more fully developed, Vice President Property Department Stephen Bloom (Stephen Blum), said the focus of their two years in the east, and focusing on the community Nike SB Dunk Low and the home market. He said that one of their advantages is that people know what Chinese food is something that is familiar. Most Panda Express is Direct, with the increasing number of stores, Panda Express extend from the mall to supermarkets, airports, universities, office buildings, casinos as well as libraries and other places. With the development of speed, independent street stores have begun to multiply. In recent years, the most notable of Panda Express has two branches, one located in downtown Los Angeles on the West Coast Public Library, and the other Cheap Nike Free Outlet in Manhattan, New York stock market on Wall Street financial district. Chengzheng Chang believes that the Chinese this dynamic, intensified competition in the market environment, diversified business strategy is necessary. In addition to Panda Express Panda Restaurant Group also operates a full-service restaurant Jufeng Park, Japanese restaurant Hibachi-San, home-style fast-food restaurant, both pattern panda, Kitchen Garden restaurant, and Bookends Cafe restaurant. 'It is necessary to seize the initiative, in 1992 we decided to do the Japanese restaurant is a defensive strategy, in order to prevent Japanese restaurant with the same fast-food restaurant Panda Chinese dishes.' For multinational operations, Panda Express more cautious, taking the steady and progressive policies, currently only into Japan and Mexico. Cheng Zhengchang that the US market is still saturated, first based on domestic and foreign investments to reduce risk. For the Chinese market, his attitude is very clear: 'China does not need such a fast-food, net is too intense.'