[Case] the story of an Internet thinking mattressEvery day we spend an average of one-third of the time on a mattress, which may not be less than what we play phone time. We will change a new phone every two years, but may also not be changed once a decade mattress. In recent years, the country has several times due to mattress quality standards and result in serious safety and health problems were reported. Sleep problems I personally encountered not much less serious, but always felt at home in the bed too hard, often in the morning back pain. But I still do not have an up early tomorrow for Nike KD 7 Womens the impulse to put the mattress. Probably because of the mattress does not pay attention to the problem, or because the mattress buying experience that is not cool. Since selling fruit pancake sirloin and can have Internet thinking, naturally people will 'subvert' the idea to hit on the sale of the mattress. Claiming to be 'sleeping areas Startup' of Casper on the Nike KD 7 network began selling them claim to be the most comfortable mattress, and industry to less than half the price. Founder Philip Krim think for consumers, choose not Nike Air Jordan 6 Women to buy a mattress, like a cell phone with a few mouse-click on other goods to, because you think the mattress must go to try to sleep, but also to the store, you will be span large mattress prices shocked. In looking at the sales staff, you D Rose IV grudgingly lying on the Nike Air Max mattress next few corpse, found that the higher the price the more comfortable mattress. In fact, many of them hidden manufacturer and distributor of premium segment. There are two pitfalls. First, just lie down and four or five minutes, and you will never find you the most appropriate (or inappropriate you) mattress; second, more comfortable mattresses more expensive, but it does not mean that the higher production costs (which also hard to explain, like to see the process almost two chairs in an international Nike Zoom Soldier VIII chain of home, with armrests and without armrests style is often twice as high as the price difference). Krim this will have their own ideas: the world's good hotel guests need hardly Nike Air Jordan 8 ask what kind of mattress, but the guests as sleep comfortably; in addition, remove retailers, showrooms such intermediate links, directly through its own brand Sales Network quality is not bad, but the price is much lower mattress. Because his family business e-commerce business, Krim had the opportunity to test thousands of products, and through a long period of comparison and testing, Casper team found a satisfactory manufacturer can produce a mattress for 99% of the customers they think . Casper mattress depth of 10 inches, they are the best material to use in a place to Nike SB Dunk Low sleep on the client. For example, Nike Air Max 2011 Men most mattress surface using the 'load' latex, memory foam inner layer with a bottom is slightly cheaper foam. After the price pressure down, a price based on the size Air Jordan Women of the mattress Casper from $ 500 to $ 950, while the US market is generally latex mattress starts from $ 1,500. During the 'beta', Casper even evaluating pad to Airbnb Host family get feedback. Determined to do so that 99% of people are satisfied with the mattress, leaving aside the distribution link, Casper full advantage of the online channel sales. Customers directly online, which Casper official online customers will not see the price, many styles, but how it all seems almost 'Mattresses Pages.' Instead, a simple introduction page and purchase Nike Kobe 9 Elite Low process (just choose a style from six sizes), a key orders, automatic delivery mattress, the mattress is placed in a vacuum less bulky cartons, the customer after opening the package, will be restored to their original mattress within 60 seconds, and convenient. Since such Krim said forty-five minutes mattress trial only drop in the bucket, then Casper to simply extend the trial period to 40 days, without any reason during the customer can apply for return. 'Internet only' sales model so that the capital saw the potential in Casper, this currently only six full-time members of the team, has received $ 1.6 million in seed investment. If buckwheat pillows and mattress national A-level economic and efficient even known seven days hotel used as the official claim that customers can be satisfied, then do a mid-priced, experience a better mattress, maybe not a very difficult thing. Difficult to break the stereotypes of Nike Air LeBron EE vision and courage, 'not on' the language is not just the mobile Cheap Nike Free Outlet phone industry tide, the same applies in all walks of life around us. Casper can easily compressed mattress, no matter how much can be compressed to the size of a box of golf clubs and easily into the trunk of an ordinary car. 300) this.width = 300 '\u003e Such mattresses made of shape memory sponge latex, the total thickness of 10 inches (25.4 cm), the surface of a 3-inch (7.6 cm) foam, the size of a total Air Jordan Outlet of six, but the hardness is unified , priced from 500 to $ 950, and the United States mainstream market price of the mattress fairly. Casper no physical stores, only sales through the Internet, for the United States national shipping, delivered within two hours of New York City, can be the next one after. Casper allows the user to try to sleep 40 days after purchase if not satisfied can return for the free home, but do not sell Casper traditional spring bed base, if needed must be purchased separately. Mattresses were put into the compressor, up and down, left and right pressure. 300) this.width = 300 '\u003e 300) this.width = 300'\u003e mattress is compressed into the box .300) this.width = 300 '\u003e easily into the trunk of a taxi or a family car. 300) this.width = 300 '\u003e Nike Lebron 10(X) can even use bicycle delivery .300) this.width = 300'\u003e delivery, self-service box. 300) this.width = 300 '\u003e 300) this.width = 300'\u003e natural restitution of the box. 300) this.width = 300 '\u003e a big man to sleep up feeling good, supporting moderate .300) this.width = 300'\u003e