Last night, my husband told me ﾞHey, you should watch this video, it's so crazy, you can't believe it. Just watch it!ﾞ
I thought it would be like big animal in amazon, some violate moment, or crazy TV show. (Brazilian thing...)
Just have a look, it's much better with audio.
It was not. It was promotion video of company, TAP. TAP is a Portuguese airline(I didn't know thought...)
It UPed on YouTube last week, there are 527 comments on YouTube, more than 200,000viewed.
It expands via Orcut, Facebook, Twitter, mail, person-to-person. It came to Japan, in our familiy, too!
-Anounce in airport
-Airport worker turns dancer
-People starts dancing
-Makes people happy!!!
The idea is crazy, but I think it's excellent!!!
I found Portugal version, viewed more than 1 million.
そもそもブラジルはソーシャルメディア中毒大国であるのは前提にあるものの、企業プロモーションでのソーシャルメディアマーケティングの事例として、見ている人に感動を与える秀逸なプロモーション、初めてです！