[Case] according to the text: with a mobile O2O subversion Men's Clothing Retailhorse tutor Miss Xia Hua founded in 1994, according to the text of the men. In ten years time, according to the text it will expand into a company with more than 500 stores and annual sales of one billion yuan of the scale of the past few. In the mobile Internet Nike Air LeBron EE era and they had a new action. This article comes from 'Forbes' Chinese network, Air Jordan Outlet the author is Rocky, i horse Share this venture we want to help. Chen Sicheng and Tong Liya's wedding became the focus of the entertainment. One is because 'Beijing love story,' this series and bursts of young directors, one is a first-line actress surge in popularity for a time two Nike Air Jordan Women wedding dress photo hill and dale. When the upper end Sohu news reader tucao Yang Mi Tong Liya dress and more type who, when no one realized that celebrity wedding behind the tremendous brand market. Advanced customization and celebrity has been the best mode of mutual communication, the Chen Sicheng dress brand endorsements is 'according to the text,' the company with a very clever marketing, is trying to overturn the traditional Nike Air Max 1 innovation. The past five years, custom branding mushroomed rise in China. 2013, the Chinese luxury goods market continued to decline, analysts partly attributed to the public consumption of austerity, while on the other hand, Chinese consumers are tired of the monotony of luxury brands, began to emphasize the 'luxury light', emphasizing more personalized design, change these consumer demand, giving Chinese design custom brand with tremendous upside. According to the founder of the Xia Hua Wen, in 1994, he founded the company in more than a decade, according to the text will expand into a company with more than 500 stores, annual sales of nearly the size of several billion yuan. In the past few years, the company is Ma, Pan Shiyi, Yao Jinbo, Wang Chao Yong, Wang Fei and other entrepreneurs custom dress, efforts to expand the high-end business market. Womens Nike Kobe VIII Despite the scale of Chinese business Nike KD 7 people consumption continued to rise, but the Chinese high-end apparel market in the past five years is Nike Lebron 11 Elite not without pressure. On the one hand, Nike Air Max store rent a second-tier city's shopping plaza surge, which means continued high cost of sales, on the other hand the impact of Internet shopping mall, but also the impact of the high-end clothing brand sales. Previously, I worked with a consultant to talk about this topic, whether high-end apparel brand will hit from the internet. My answer is, the impact is already inevitable. But perhaps the mobile Internet to the traditional brand glimmer of opportunity. This is what I found reason according to the text could lead to a change in men's fashion retailing. Faced with the impact of the Internet, according to the text and not for the mobile Internet to start a new brand, but the continuation of a boutique retail model. ASAT employ dozens of designer clothing, and provide product by way of custom fabrics. According to the text does not provide clothing advice to Nike Air Jordan 9 charge through, just to get profits Nike Air Max 2011 Men through retail. But what's interesting is that they offer a range of solutions for the purchase of clothing. In my opinion, these solutions for business people, the more the right path. ASAT realize Supra Skytop IV that in the era of the Internet ferocious impact, the overall service provided far more attractive offer single items Nike Lebron 10.8 of clothing. According to the text adopted by the micro-channel service number of methods to build customer base, and each costume consultant responsible for about 30 micro-channel customer service, the customer relationships even more intimate, but it is also a more direct incentive model. A according to the director of the text once described to me a scene like this, when you see a style in a magazine or street clothes, take pictures sent to wardrobe consultants micro signal consultant will immediately give the corresponding feedback. More importantly, clothing consultant with client's body size data, and previous shopping habits recording hobby, so soon customers will receive customized according to the text sent clothes. This eliminates the cost of customer service even asks me, and for many men, it asks whether this dress for me, can be said to be a very laborious thing to worry about. Another benefit of this service is that space and time are infinitely 'high efficiency', which means you have a 24 hours online clothing consultant, mobile Internet lets this thing become less 'arrogant', taking into account privacy and efficiency. Another benefit of having clothes consultant is that they will provide 'cloud Wardrobe' features a number of cities. In other words, business trip, they can always give you brought a good ironing clothes, in order to meet contingencies. Behind this is according to the text of hundreds of stores and service system as a support. Perhaps this will verify that one of my anticipation, the mobile Internet will become a traditional business counterattack TAB weapon. As the recent 'Forbes' columnist Miss Jiang Nike Air Max 2012 Meilan article, 'traditional retail:? Adapt to change, or become someone else's experience store Nike LeBron 11 said,' the direction of the traditional retail efforts should be: How can consumers are willing to stay in you store experience, even willing to direct a single in-store, or go back into your shop orders. Then you enjoy a variety Cheap Nike Free Outlet of convenient even offer integrated services. And you also actively encouraged so that consumers are willing to take the initiative to share . Do not forget, this is a self-media age, sharing is king. 'subversive innovation according to the text that they will traditional store into a' custom service, 'the competitive advantage, while in turn the traditional high-end sales service and' micro-channel service ' Cleverly docking, formed a sales closed loop. In my opinion, or 许银泰 department stores, or Wanda should consider a few more acquisitions this traditional brand, perhaps this will bring new opportunities for commercial real estate?