Heaven Cheats Shu four electricity suppliers chiefs say through the storm to win together cost methodology\u0026 diams; Cobos money Dong Qi: To engage in violent activities have lasting \u0026 diams; Walch left big dimension: how to sell goods at an event in 30 containers \u0026 diams; Korean homes have clothes 赵迎光: online apparel have severe vertical \u0026 diams; urban women Zheng Yaonan: driven line franchisees grow together left to right: Korean homes have clothes 赵迎光 Urban Beauty 郑耀南 Walch left big money Vico Worth East queer / world network operators reporters Fan Tingting Wu Si Fan Poly cost-effective for businesses to provide a platform for initiation sales explosion point. A brand, in the poly-cost \u0026 ldquo; detonating \u0026 rdquo; a difficult, difficult years of continuous continuously detonated. June 16, poly cost-effective on Heaven will set up the ceremony, from, Cobos, Korean homes have clothes, on behalf of Walch urban women to share in the past few years through the poly-cost continuous \u0026 ldquo; violent Win \u0026 rdquo; methodology. In short, a night of fierce and high-quality release, with the usual scientific tonic, diligent exercise inseparable. Cobos chairman Qian Dong Chico Worth: To engage in violent activities have lasting Cobos is a research and development, manufacturing, sales robotics company, the main product is sweeping robot. Starting in 2010, Cobos had together cost a total of 85 times on the activities, higher frequency of activity this year, less than half the 66 times together cost-effective. Despite the increase in the number of activities, but a single average sales rise, not fall. How to do this? Qian Qi, chairman of the East Cobos Cobos tells how to find the best balance between the number and sales in Air Jordan 1 151 on the poly-cost experience. 1 sales frequency, sales, customer price continues to rise in 2010 for the first time on Poly cost Cobos, sales of only 12 million; 2012 double 11, off price reached 899 yuan, a single pit million yuan breakthrough; 2013 11 double, single pit off than doubled in 2012, and customer price did not decline; to 2014, the highest customer price has done more than 1200 yuan, and total sales doubled again. This year's \u0026 ldquo; 518 \u0026 rdquo; activities, Cobos customer price has risen to 1,599 yuan, with sales of nearly 16 million yuan. Currently in Poly cost of sales have accounted for 40% of total Taobao platform Cobos sales. 2013,2014,2015 three years, Cobos number of activities together cost of sales or customer unit are on the rise. \u0026 Ldquo; heart off the mark from the very beginning, and now become one of the major poly cost-effective marketing platform, brand also experienced a lot of tangled, you can not sell it as a mere bargain platform, but want to platform and consumer those who have a more comprehensive understanding, in order to grasp their psychology. Cobos will distinguish Day pin money and activity models, Japanese models sold only when there are promotions and other double 11 big promotion activities will take turns on the poly-cost models, activities are not always the same style. \u0026 Rdquo; Qian Dong Qi on the 'world network operators,' he said. 2 violent and persistent \u0026 ldquo; cool, very sexy \u0026 rdquo ;, commented Qian Dong Qi together cost-effective. He also believes that, in such a platform, merchants addition to the release of sales, but also some restraint. \u0026 Ldquo; control is very important, blindly release without respite, the brand will be \u0026 lsquo; exhausted \u0026 rsquo ;. \u0026 Rdquo; according to Cobos experience, refers to the brand did a respite after the event, how to store the product daily price return, return of customer satisfaction, return brand exposure, return to old customers culture. \u0026 Ldquo; this series of actions, we need to brand the gap release to complete, to accumulate. \u0026 Rdquo; Qian Dong Qi said. In the poly-cost, brand and platform to grow together and promote each other. Poly cost also played expand the market, enhance the role of brand influence, a lot of new users together cost met by Cobos, and by way of word of mouth affects the people around him, while driving the repo is also very impressive. \u0026 Ldquo; every brand needs to push sales, while sales of pressure in bringing this brand to find cost-effective platform to gather release sales \u0026 mdash; \u0026 mdash; it short-term, efficient and regular sales difficult to achieve such results; on the other hand , the brand needs to find a balance point of tension, it is necessary to form their own beat, recharge your batteries, so as to sustainably release. \u0026 Rdquo; money East odd think, not to indulge in short-term pleasure, to \u0026 ldquo; fight a protracted war \u0026 rdquo ;. 3 consumer-driven innovation tension balance, the key is to find consumer demand. Brand in the daily collection of sales going concern, customers and old customers and to properly maintain daily purchases, praise they produce, can cause the subsequent consumption. Also aims to help consumer-driven product innovation. Prices like the cornerstone of the old product, and not because of continuous activity fell off, while the price of new products has continued to rise, which ensures the overall brand Cobos on Poly cost curve is a \u0026 ldquo; activity frequency continues to accelerate, prices are rising, sales continue to expand \u0026 rdquo; the rising curve. Speaking of innovation, money East surprising also raised hopes for the platform, he believes not only the brand needs innovation, as a platform for big data sitting together cost-effective, whether there is a corresponding mathematical model of the poly-cost brands do a tension assessment, told the business done after an event, how to recuperate and for the activity cycle. Walch, Chairman Zuo Wei Wei Lu disabilities: How to sell at an event in 30 containers of goods Walch is traditional offline brands, KA walk past the main channels to Wal-Mart, China Resources and other large supermarkets mainly in the disinfectant and hand sanitizer market in forward position. After two years on the line, Walch Category clearing house did sell electricity supplier first. Walch left chairman Metin large dimension in the poly-cost start-up meeting will personally explain which methodology. As a traditional Japanese brand, Walch of \u0026 ldquo; on-line \u0026 rdquo; the road is not smooth. Its products, such as hand sanitizer, disinfectant and other heavy goods are liquid, high logistics costs, from the perspective of traditional channels, the store efficiency necessarily higher than a single stream, Walch has been estimated that, if the take electricity supplier channel, 35% of the total cost of logistics, very worthwhile; Secondly, the product of customer price is low, even if the traditional channels, but also a high frequency of promotional activities based; moreover, home clean products are standard products competition, consumer Search is very convenient, the brand needs to consider conflicts of online and offline sources. Walch conventional online customer price at 30 yuan, and together cost the discount group to launch a discount Bulk, tried a variety of combinations. On the one hand the use of differentiated price segment a way that consumers parity no longer directly, to avoid conflicts of online and offline sources. In logistics, Walch warehouse set up a lot of points, shortening logistics time, enhance the consumer experience. Through these efforts, together cost the effect has been the biggest play: brand gather to consumers, consumers get the benefits. Such outbreaks can glimpse through a case or two. May 8 - May 10, poly cost-effective to do an activity. Walch day sold 110,000 sets of products, sales exceeded ten million, according to a 4000 cargo containers cargo containers into the calculation, which is about the amount of 30 containers of logistics, very alarming. In the early days, the brand side and Ali small two were sufficient communication, the price segment chose a 99 dollar package, is pushing the concept of discount. Poly cost customized underwriting this year referred to the concept, so Walch to concentrate resources on this point, to be guided across the board members, the most direct is to send text messages to members. Of course, ultimately, media placement, before Welch allude purchased Weibo top position during the event, in the topic list of the first operation \u0026 ldquo; Mother's Day \u0026 rdquo; the gifts to the mother, which has played a very large role in the drainage. In addition, Walch also used the cross-border spread of the way \u0026 mdash; \u0026 mdash; it has a working relationship with McDonald's China, the eve of the big promotion, Walch breakfast by McDonald's sent out five million copies tryout, but behind that product There are two-dimensional code can jump directly to the Air Jordan 7 Retro store, through such cross-border marketing, Walch had a very good warm-up for the event. Walch even use the power of public service, the company has a very special alliance \u0026 mdash; \u0026 mdash; \u0026 ldquo; loving mother \u0026 rdquo; alliance. This alliance was originally co-operation with the Board of Education, by the Board of Education of the hand sanitizer Walch spread to kindergartens and primary schools to go inside. Walch and vertical websites and various maternal cooperation since Nike Shoes last year, by recruiting these platforms loving mother. As long as the mothers to fill out a form, which inform children in school classes, Walch will be sent in the name of her mother's bottle foam hand sanitizer, to the class the children wash their hands. Zuo dimensional representation: \u0026 ldquo; now the mothers of the league has more than twenty thousand mothers, more of a role previously played brand communication, but this time found the floor together cost-effective way for us \u0026 mdash; \u0026 mdash; mothers have their own circle of friends, when we tell them together cost when there is such an affordable activity, they not only buy their own mothers also launched around the purchase. \u0026 Rdquo; these forces combine to fully preheated, and finally to the sales activities together cost more than ten million. Most users accustomed to traditional business-to-monomer that links logistics trouble, the electronic business platform rather than merely as an exhibition of Nike Basketball local sales channels. In fact, through two years of operation, Walch find equivalent growth to a certain extent, logistics costs will be substantially reduced, \u0026 ldquo; For Walch, the electricity supplier has demonstrated the brand's platform from the past into the future of key sales channels. \u0026 Rdquo; Zuo-dimensional representation. Korean homes have clothes: online apparel must be severe vertical Korean homes have clothes (hereinafter referred to as the Han are) success is based on its business model, CEO Zhaoying Guang said that the Internet has a low cost and fast fast trial and error learning characteristics, thereby He put \u0026 ldquo; amoeba pattern \u0026 rdquo; applied to the business in the past, this pattern is the key word free, repeated division and passion. In traditional clothing enterprise, is to set the operating framework by sector, there are purchasing, sales and administrative departments, while South Korea is the team made all mode, re-sort the business sector after the original break. Each team composed of three persons, who were affiliated with the original product development, sales and purchasing departments. Korea have formed a group of cells, each responsible for a group of rights and benefits are very clear, we realized on product development, sales and shopping guide freely with each other. Korea now has more than 280 teams, ranking every day, the group assigned by the head of the bonus, members can re-split combination to the head of the original payment of training costs, in this way constantly dividing combination. Unlike traditional enterprise top-down control type management, Korea has adopted a service-oriented management upside down, each group became the core of all public services, and the reverse drive these public sector. To this end, Korea has designed a set of corresponding system, control the power of the public sector to enable them to provide the best possible service to the team in place, working together Nike King more passion. So far, South Korea has 27 brands. From the beginning of 2008, South Korea will continue to try to cross-border, so that men from women, to children, also made designer brands, from high-end to do, from Famous across to Europe and the wind, the East wind and so, it seems brand confusion, but has its inherent logic. Now Korea in the development of the platform, but do professional depth vertical platform, made a comprehensive platform to provide high-quality products, integrated suppliers. On both platforms Korea now has five brands, including Internet brand, in cooperation with the line brands, Internet brand incubator \u0026 ldquo; Hando S \u0026 rdquo ;, factory space cooperation and overseas brands. South Korea has also hope Lynx can quickly put SP, LG and other Korean brands imported to China. 2015 poly cost-effective and had a very large compared to the change, and Korea are just in time for this node, preliminary work on brand development efficiency and multi-brand channel construction have done a lot. Now Poly cost from the original impression we become cheap clearance channels to bring the influence of the new brand platform, Hando's understanding, including new products and new brand new brand, and in the poly-cost starter, quickly access to users. This year South Korea have done together cost-effective multi-brand strategy is to be made deeper and more detailed.赵迎光 on the 'world network operators,' said last year together cost some rapid expansion, which led to its service capabilities to keep up with the growing number of businesses, and businesses get traffic diluted, so some businesses Air Jordan 18 put the cost at Poly goods and resources devoted to adopt a conservative strategy, which in turn hurt the poly-cost brands, consumers would not be able to buy good stuff on top. He believes that this year together cost contractility pit place is a great good, allowing the entire platform into a virtuous cycle, output and more businesses, but also will invest more, consumers are more willing to buy, on this basis, re Slowly expansion, in the long run can be bigger and bigger. Such a change has already started to show results, from the beginning of April this year, 韩都明 was felt on the poly cost-effective growth has improved. Zhaoying Guang considered together cost this year, pushing the \u0026 ldquo; super brand Day \u0026 rdquo; can also expand the brand's influence. This year South Korea has made a brand group, the six sub-brands, we can do more than 70 million in sales. Next, Han Duxi hope more brands into Japan and do a super brand, put in more effort and resources. On the platform, he also hopes to get a clearer consumer group, to facilitate brand invested heavily targeted. Urban Beauty Group chairman Zheng Yaonan Urban Beauty: drive franchisees to grow the line dictated Chairman / Urban Beauty Group Zheng Yaonan until February 2014, the city-owned electricity supplier Li talent line brand, the year of online sales to total sales 1.5%, about 100 million yuan, this year is expected to reach about 3%. Six months of 2015, urban women of electricity supplier business has reached last year's sales, has become a point of excitation. So why can not the line taken business electricity supplier pace? Where is obstacles? Urban Beauty is China's largest women's underwear business, as of last year, with 7,026 stores. Since last February Lynx shop, online sales growth, while the line also opened 1,200 stores, the growth rate reached 20%. This means doing the electricity supplier has not affected the development of the line system \u0026 mdash; \u0026 mdash; the line store performance than last year grew 45%. Urban women do electronic business reason not to clear inventory, but expand channels for consumers to be able to come into contact with our brand, where consumers, where we put the store open, some shops open to the county, towns and small villages . In 2014, urban women have been doing to prepare for the electricity business, the best experience to consumers. In 2012, he made a transformation of the entire ERP, and put all the stores on the entire POS system that allows the company to keep abreast of the store's sales, inventory and product structure; create internal Taobao system, so that all franchisees are no longer made with futures to order, the national inventory sharing, shared by commodity can give to customers and stores nationwide to provide the most complete supply of goods. 2013, CRM transformation carried out, opened more than 30 million members of the unified management, and transformation of the affiliate marketing, opened between members join and Direct interaction. Thus, urban women do electricity business conditions are ripe, to build team in 2013, take the team to prepare, do all management system, in February 2014 formally began the journey electricity supplier. Before doing the electric business, urban beauty brewing a whole year to do advocacy, communication through several rounds of meetings, the first to break the psychological conflict franchisee, electricity supplier they think can be done, but most worried about is the discount problem. In urban women inside, there is a billing system that can give the franchisee to do some pattern of benefit. It makes them happy to share their membership information, promote the brand's growth. Another is unified marketing management system, which is all electronic business platform to do each activity or promotions, including the brand and Japan, will be a week to 15 days in advance on the inner platform release to all franchisees. Tell them the following week or two weeks will do what activities for what products, what marketing strategy, hoping to line all the stores together to do some of the reactions. This effect is very obvious last year \u0026 ldquo; two-eleven \u0026 rdquo; line made more than 10 million. Unexpected things, the performance of urban beauty line under all the stores on that day doubled. If able to use the Air Jordan 3 Retro opportunity of these activities online, including the \u0026 ldquo; 3.8 \u0026 rdquo;, \u0026 ldquo; \u0026 rdquo ;, double eleven better interaction can bring a very good sales performance, including the line to bring good results. Urban women's point of view is that consumers buy in different places, the state in which he was determined consumption patterns. Sometimes he may mortar stores, and sometimes he is very busy, or bad weather, so he took the electricity supplier shopping. For traditional offline businesses, to do that, under no matter online and offline, to give consumers a good experience. Thus, all the urban beauty stores are doing the same thing, including unified management product. On-line products and product lines under the integrated management, more than 95% is the same. Even we also introduced another concept called online article allows the line to sell, after the introduction of this activity is very good. We launched 20 models in the first half of this year, this is the classic line of 20 models under, we decided to sell online. But the line of stores to be set for these goods, but these goods must have different activities, you have to accept instruction activities. The effect of it was good, I found the shipment of the order quantity get a lot of improvements, lowering a lot of costs. Under Whether online or offline, discounts, events, merchandising, operations, are consistent. Inside the company, because we have achieved the single sorting system, and other clothing companies may not be the same. Most other garment enterprises to adopt a batch system, a group of a number of shipments. A box of a product, or a dozen, or in what way, because it is the original futures do well. Because we adopted a single pick mode, last week to sell what, what next week replenishment, our logistics system is fully in line with the electricity supplier when the second mode. How do we do online and offline integrated a map? Products from birth to sale, to the shelf, promotion, etc., we have a full-band management. At the same time we take the spot pattern, we the entire supply chain full range of control, we take the \u0026 ldquo; 334 \u0026 rdquo; order management, 40% of the product is finished, 30% of the products are semi-finished products, 30% of the product raw materials. Through these three segments of management, we quickly goods management and production and marketing of goods, like this, I can quickly reflect market opportunities brought about. In addition, we have a membership of full life-cycle management, we members of the management, use of various marketing tools and members to interact, the following is all platforms, including stores, the Internet, mobile terminals, communities, CC, all are my platform, and I do all the sales through these platforms. We have various promotions management, diversification of promotions, and brand of promotion, this is probably what we do online and offline, electricity providers, and commodity and members of management, marketing, probably a map between traditional stores. We believe that the retail electricity supplier also is a new sales model. As we are concerned, it is expected to sell electricity supplier should share about 3% of the group. But I think it's our expectation is to reach 15% to 20%, because our industry boss, business is done last year nearly 50 billion. Urban Beauty is not just because China is currently the largest lingerie companies, the largest electricity supplier should also do the underwear business, which is our goal. A very important step we do is information technology, internal impetus. As a traditional brand under a line, if you want to do electric providers, relying solely on marketing channels and marketing methods, I think there is a problem. If we, as traditional offline businesses to quickly push electricity supplier development, while managing to avoid conflicts of online and offline business, then, a very important thing to do for such a relatively large information technology operation and relatively large transformation. We are now a full range of strategic layout, in order to achieve a full range of strategic layout, we have done the logistics transformation, we are Tianjin, Chongqing, Dongguan, three logistics warehouses, all of which have achieved a logistics warehouse single batch picking including electricity supplier orders, customer orders, single-piece shipments, and is fast turnaround, is fully automated, not by artificial to do, what we do is automatic sorter mode. What is Heaven will? Lynx have think tanks, Taobao gold seller, and now, together cost-effective but also have their own core businesses TOP Club \u0026 mdash; \u0026 mdash; Heaven will. According to the Chairman of the Board of Alibaba Group Jack Ma's statement, together cost Ali edged \u0026 ldquo; \u0026 rdquo ;: Heavenly Sword in the whole group, it rushed in the forefront of the market, it is a two-edged sword cut open everything. \u0026 Ldquo; Heaven \u0026 rdquo; the term was first presented at the beginning of 2013, and fall precipitation in 2015, into a new core business together cost affiliate programs is the normalization of communication mechanism.