ooperationalのブログ -4ページ目

ooperationalのブログ

ブログの説明を入力します。

Job Site large scan: new models are on the eve of the outbreakWith the growing number of Chinese netizens and popularity, as well as micro-blog, SNS, mobile Internet and other new forms of Internet emergence, China Internet has gradually entered the national stage. This aspect brings the Internet industry boom continues to rise, on the other hand will also lead to changes in the industrial structure of the deep. At the same time online recruitment is also facing a new round of attacks and shuffling, and today we went to the online recruitment industry to be a simple comb analysis. First, the online recruitment market size, profit Nike Air Max model, industry challenges in the analysis of the industry, we should first of all should know is that the market size of the industry in the end how much, in this industry, which is slightly mature profit model, and future challenges facing the industry. We will according to this line of thinking to analyze together with the online recruitment industry. 1, the market size based on future worries statistics show that as of March 2014, the national number of jobs posted online more than 3.2 million, up 31.6%. North of Guangzhou-Shenzhen four cities the number of jobs posted online over 1.5 million, up almost five percent of the national recruitment market ratio. More and more enterprises have gradually abandoned the old recruitment channels, they turned to online recruitment channels. Compared to online video, travel, electricity providers and real estate and other fields, the scale of the recruitment industry is still small, according to iResearch previous statistics, in 2015 the entire online recruitment market size about 50 billion yuan, so the future of online recruitment market prospects are very impressive. 2, profit model since the market prospects are so impressive, so online recruitment revenue model, what does the current online recruitment industry profit model can sort the following categories:? The traditional model: it is a traffic exchange advertising, and from the large user base for a small proportion of paying customers. Services include corporate customers to buy, based on published Jobs and display advertising platform, as well as the number of total downloads complete resume database. Headhunting network mode: This is a relatively new model, its revenue mainly from B (business side), C (job seekers) in two ways. And for H (search), headhunting network is free, because it's revenues from paid and value-added services revenue business. For B (business side) and C (job seekers) pricing model: directed to B (business side), there are job postings, resume download, employer brand (advertising), according to the service content, period (monthly, quarterly, six months, a ) Combination introduced different packages. And for in C (job Nike Hyperdunk 2013 seekers), introduced a value-added service charges, such as resume top, sending resumes, can take the initiative to telephone, private letters to contact headhunters, HR, etc., there are four clock monthly, quarterly, semi-annual, annual and other packages. 3. Industry Challenges although online recruitment market prospects, but it also faces many challenges, because many traditional recruitment website demographic dividend gradually disappearing, but most are still in use \u0026 ldquo; advertising \u0026 rdquo; mode do recruiting, poor sense of service and user experience . Meanwhile, in the United States, the earliest and largest recruitment website Monster stock has slid from the highest point of 904, and LinkedIn as compared to the market value of a difference of 30 times (Monster is 600 million dollars, LinkedIn is 18 billion US dollars). First of all, the online recruitment industry, information asymmetry persists, resumes get feedback, business situation is difficult to find professionals want. Resume database both massive burden advantage is the lack of good data mining technology support, resume screening and accurate real-time updates are a problem. Secondly, online recruitment dressed in traditional thinking still occupy the Air Jordan Outlet mainstream Internet coat, although online job sites and update Xing search sites and social recruitment platform, have Internet model itself, but in addition to using the Internet as a platform to resume running and docking, in whole industry, information processing and communications, and still more dependent on the \u0026 ldquo; people \u0026 rdquo; participation. Despite including the use of a purely technical class microblogging recruitment chain of products appear, but did not get much recognition \u0026 mdash; \u0026 mdash; the entire industry more traditional thinking still need to find a job requirement and allows users to quickly match the needs of business and employment A better way. Zhaopin revenue growth is dependent on the traditional site support nationwide network of sales and customer service, the need to maintain large sales and customer service team. Such enterprise architecture may help to expand the line of business, but compared to the Internet more good light mode, this scale still seems to be rather heavy. Second, the historical trajectory of past lives online recruitment online recruitment industry in the end is how to develop it? According to information in order, the online recruitment industry can be divided into several stages. 1, the electronic bulletin phase from 1997 to 1999, just two years time, Womens Nike KD VI ChinaHR, Zhaopin, worry-free future and other online job sites have been established. This stage is germination and early days of online recruitment. At the time, in the form of online recruitment is only rely on electronic bulletin released on the Internet, but can not take Nike Hyperdunk 2013 the initiative to search for personal and career information they need. Before 2001, online recruitment in the early stages of market development. Number of Number of users of online recruitment this stage very few people looking for a job to job fairs and other channels are still the traditional form-based, while providing online recruitment service's website is relatively small. During this period, the online recruitment service provider is to develop a user belonging to the foundation and preparation phase, is mainly used to cultivate the market. 2, the database stage with the rapid development of Internet and growing popularity of online recruitment from electronic bulletin stage slowly developed into a database phase. During this period, actively searching for Nike Zoom Soldier VIII ways to get in on the extensive use of online recruitment, online recruitment sites are beginning to have a huge resume database, the implementation of Monster's business model, namely individual free registration resume, Free Inquiry jobs. According to published information unit recruitment inquiries resume, according to the time Nike Air Jordan 8 period, the number of posts released charge level and the number of inquiries resume a fee. At this stage, the future worries, ChinaHR, Zhaopin three hegemony began to firmly occupy its own market share, online recruitment form a tripod pattern. 3, Community stage today, the Internet has become an indispensable tool, people want the network can work on their own personal development to provide more convenient and efficient support and help. Thus, New Basketball Shoes the integrity of the SNS platform has been established, its business value gradually unfolded. With SNS continues to permeate all areas of the network, the online recruitment industry, there have been trends in the SNS, the SNS Renren area of ​​the first to enter the online recruitment industry. Some industry analysts believe that, all networks have a huge presence online recruitment user resources. A report from iResearch show that compared with the traditional resume style recruitment, through interpersonal networks (that is, through personal relationships to find the right person or job vacancies) to achieve docking, its success rate is higher, the ratio between the two about 2:8 even higher. SNS recruiting advantage is to demonstrate and validate the candidates through affiliates, related matter experience, intelligence and personality disposition, which makes corporate HR objectives are more efficient screening candidates. It also pushed the way through to recruitment information and automatically match candidates to address the one-way communication between the shortcomings and lack of efficiency of enterprise HR and candidates, the supply and demand sides set up multi-dimensional channel depth exchanges. This time online Nike SB Dunk Low recruitment is entering a new stage of development, compared with the traditional online recruitment, will be more emphasis on precision, segmentation and interaction. 4, tessellation stage we all know that every industry needs segments, only segments to professional, can achieve the best results. Studies have shown that from iResearch recently Air Jordan Women released '2009 third quarter Chinese online recruitment market monitoring report', the online recruitment business market share of the three CRE sites decreased slightly, each sub-classified job sites showed faster growth in the third quarter, Revenue rose 38.8 percent market share, specialization and segmentation direction recruiting class website is still strengthening, market segmentation is the main direction of the future of online recruitment. Integrated with traditional recruitment website is different industry segments recruitment website for the division of the online recruitment market segments differentiated, its hundreds of industry professionals to your business website as a platform, based on the characteristics of human resources in different sectors, consolidation in the industry human resources to meet the business needs of professionals in avoiding job sites homogenization of competition at the same time opens up innovative online recruitment of blue, its industry-based professional services are increasingly subject to more users. In the sub-sector breakdown of recruitment website platform for rendezvous, whether job seekers or companies, are able to achieve rapid and effective docking in the platform, and more importantly, can combat team, the process relay, the market, the recruitment consultant, customer service and other departments will coordinate customer service, resolve customer recruitment \u0026 ldquo; streamlined \u0026 rdquo; management problems. This \u0026 ldquo; platform \u0026 rdquo; design, making job sites can be hired broken every aspect of standardization, tracking in place, each individual business platform and can focus on the breakdown of the industry sector of the fine, which will be \u0026 ldquo; scale, will experience an industry extended to other industries, led all industry platform go hand in hand; Industry Recruitment \u0026 rdquo. Third, the online recruitment classification 1. The traditional online recruitment company: future worries, Zhaopin After 10 years of development, future worries and Zhaopin scale platform show, advertising revenues and subscribers are growing. Zhaopin recently issued prospectus, as of December 31, 2013, total number of registered users reached 74.1 million, the database has a total of about 54.4 million copies of the complete resume. Zhaopin services include: online recruitment (classification of jobs and display advertising, resume the right to use the service and other online services), campus recruitment (select universities, organized recruitment activities, collection and management resume guidance interviews and assessment), online and the line assessment services, human resources and other related services (headhunting). Compared to the new online recruitment company, has the advantage of traditional recruitment company, accumulated over time, retained more and more users get advertising revenue and paid income through large-scale effects. Worry-free future 2014 first Cheap Nike Free Outlet quarter total revenue reached 437.2 million yuan, Zhaopin the second half of 2013 total revenues of 500 million yuan. 2. The new online recruitment company: headhunting network, pull hook net, Zhaopin Zhuo employed (1) headhunting network currently has 11 million registered users, headhunting 100,000 (700 certification, hierarchical management mode), this year 200,000 business use, currently 11 branches, more than three times the annual revenue growth. Headhunting service network targeted at high-end talent, there are three types of user: executive search, talent and enterprise. The current revenue comes mainly from B (business side), C (job seekers) two, with regard to H (search), headhunting network is free. (2) pull hook is perpendicular to the IT industry network recruitment website, imitation of foreign Dice.com. Future worries, Zhaopin and abroad similar to Monster mode. Dice.com abroad Monster is constantly eroded market share in the IT field. (3) Zhaopin Zhuo appointment is Zhaopin November 2013 launched an independent website to electricity suppliers pattern to make high-end recruitment, the \u0026 ldquo; appraisal, credit, trade information \u0026 rdquo; display to recruitment platform to form \u0026 ldquo; 3D Biography \u0026 rdquo; headhunting job seekers and mutually enhance each other and determine the efficiency of communication. Zhaopin Zhuo employed since its launch six months, it has 25,000 headhunters settled, the current amount of 90,000 jobs. \u0026 Ldquo; 3D candidate \u0026 rdquo; has reached 1 million, the future will be the introduction of enterprise end settled. 3. Occupational and business networking online recruitment websites: Linkedln, street network, the sky, and, Ushi, Wealink According to statistics, in November 2013, the number of daily coverage of the street network of 926,000, the number of 15,654,000 monthly coverage . In addition to dealing with basic platform, recruitment, street network also launched a network of contacts, circles, social skills and other business functions. Street network is integral to the mobile transformation, it launched a micro-channel architecture based on removing parts of disintermediation, recruitment game of the product. It is based on acquaintance introduced to mobilize the enthusiasm of the staff, hiring template forwarded to the circle of friends, by internal staff recommendation talent. As the world's largest professional networking site, Linkedln about 400 million users in China, mainly located in the high-end market. Linkedln launched localization of products and features, such as the depth of integration with the micro-channel, Linkedln account can account for in-depth micro-channel binding. Linkedln card in the micro channel, users can save and share their LinkedIn card. It is the use of dual-mode B2C and B2B combination, B2C model business mainly to provide users with professional identity, jobs and business opportunities; B2B model business is to provide recruitment, marketing and sales of complete solutions. 4. Classified information online recruitment websites: Ganji, 58 city (1) classifieds site go to the market early in shifting the focus to the recruitment, said the goal is to achieve revenues of 1.5 billion over two years, beyond the future worries. In Ganji income rankings, recruitment, property and occupy the first three classes of service, and recruiting class income has more than real estate advertising. 2013 10.9 million people throughout the year to find Nike LeBron ST II a job through the fair, 300 million daily average, fair network aimed at the low end of what people in the Reebok CL Chi Kaze grassroots recruitment, mainly in flower shops, restaurants and other micro-enterprises or individuals based, jobs are mainly security, sales, front desk Nike Lebron X Elite and so on. Similarly (2) 58 city and go to the market network, are located in the low-end recruitment. Previously, such work security, waiters, unskilled laborer is clearly not a mainstream online recruitment, because the extent of their Internet audience is not high. But the mobile Internet has changed in such a situation, more and more low-income people came into contact with the network, access to free, high-value services consciousness gradually increased from the Internet, and go to the market, 58 such efforts have begun to cross-border to pull these people from the edge into the online recruitment market which, according to the actual situation and to make amendments to the online recruitment itself. 5. Online recruitment of potential competitors: online education company education and recruitment is a concept interrelated, and just the Internet provides a platform for the association, along with stimulating online education and online recruitment, online education companies also need to continue to expand related business Nike Lebron 10(X) to make themselves more plentiful, but it is a strong correlation between the online recruitment field. Online education will affect the future of the entire online recruitment industry, companies are likely to strengthen with different types of education and training institutions and online collaboration can find a steady stream of talent train platform, and each section within the enterprise can be divided, Online education platform of cooperation, so the future of online recruitment to be wary of online education intervention. This article i dark horse All rights reserved Please indicate the source, tort reserved.