4 Psychological Considerations to do product design, so addictive product ... behindWhen we discuss product design time, what we are discussing? The problem may have multiple N answer. Friends of the heart by the people (Micro Signal yosumn) translated 'Applied Psychology in Silicon Valley' of the article, elected their \u0026 ldquo; \u0026 rdquo ;. entrepreneurial psychology column Original design by well-known foreign person Jason Hreha hand, respectively, from four angles of the answer, to read interesting, worth a look. Question 1: Psychology is how to help product design? So many Internet products really help? In the minds of ordinary people, psychologists and behavioral scientists are always portrayed as a proficient read minds and habits manipulative behavior magical image: cut open the human brain, to break one of the mysteries, and then be able to fully predict and change others behavior. The fact can not be so simple: Bingo! We are very understanding of people's thoughts and actions. Bingo! We are better at changing the behavior of others or lead them to form new habits than the average person. But these are the skills from the success or failure of a large number of experiments accumulating. Everyone Each thing has its personality, just like in their little universe Brownian motion in the study of their behavior is not simple and Kevin Durant crude when sweeping. Suppose you are a behavioral scientist, you try to change the behavior of a particular group of the first step is likely to flutter Street, because you just focus on individual performance, as well as how the interaction of different variables, but did not catch the behavior of the entire group law. But if we trained and cautious, such as hair, you will find any one Nike KD 7 group of unique law, make some results. Of course, perseverance and patience are essential. This is not a slam dunk, we need huge amounts of data obtained from a large number Nike LeBron ST II of success or failure of the original experiment, for support, can not alone be able to glimpse the finished product optimization. I am totally not Nike Barkley Posite Max a big fan of the Internet, on the contrary \u0026 hellip; \u0026 hellip; I would think, for simplicity purpose of life is to produce most of the products are designed to run counter to the original intention. These products can really save energy and reduce security risks, and people are more and more lazy. Our life is simply the accumulation of various Air Jordan Outlet products out, but I firmly believe that clothed yourself to remain vibrant. Everyone has the same home as the Garfield fell on the bed or on the couch the whole holiday experience it! It is yawning too lazy to move? This of course is also a way to relax, but do not make you full of blood resurrection. The more you use the more energy, work and stress makes you better! So I do not advocate avoiding work and housework, mowing the lawn, take out the garbage and walk to work let us energetic. Everyone loves online shopping because you can only spend a little money a lot easier, two words: easy. Internet also allows us to stay away from the interpersonal, telephone ordering into online orders, to a friend's house guest into a message on Facebook. I will discuss this later. Question 2: Many entrepreneurs want to create products let users addicted, do you fly? The fact that these Nike Hyperdunk 2013 companies have the ability to manufacture addictive product? Thankfully, most companies can not afford to manufacture addictive product. It is for this reason I refused to cooperate with many companies in the gaming world. If some of the company's developers spend a year Sike, may be a breakthrough, creating addictive product, but want to find out exactly what time-depth cost and effort needed in the art is too high a cost, most people do not have this effort . I was lucky, that's my job. I do not think there is anything positive significance of addictive behavior. Habit and addiction boundaries very subtle \u0026 mdash; \u0026 mdash; in my opinion, when you start interfering with normal behavior, habits placed under the scope of the addiction. You probably Nike Air Jordan XX8 used to playing 30 minutes a day phone poker, this is not bad; but playing poker eight hours a day the phone, affect the New Basketball Shoes work or taking care of children is a serious problem \u0026 mdash; \u0026 mdash; you hooked. Similarly, Facebook also addictive. Kevin Garnett Shoes I know a lot of work while constantly brushed Facebook people; this will not grueling, but certainly people can not focus on the work of the hands, the impact of career development. How to define addiction? Honestly, I think the desire to manufacture \u0026 ldquo; Addiction \u0026 rdquo; willingness products come with the rise of social tools such as Facebook. These software companies led the \u0026 ldquo; user participation \u0026 rdquo; as the core indicators trend, and participation must be based Nike Air Max 2011 Men on the use: User brush frequency of a site is how much? Every brush for how long? Google is trying to pursue this type of utility shorten a single user experience time \u0026 mdash; \u0026 mdash; as long search time is not a good thing. A single experience for a long time means that the user can not find the information Air Jordan Women you need to complete the work as quickly as possible. But overnight, with the rise of Facebook, users are more frequent and more long to browse a product becomes a barometer of success, which in my opinion is unreasonable. People should not be so dependent on mobile phones and computers. The \u0026 ldquo; down family \u0026 rdquo; should be aware that in addition to mobile phones and computers, have a great one stunning real world, there are a lot of great people doing amazing things. However, Facebook developers have set up Nike Barkley Posite Max a magical algorithm, prompting the user mad F5 refresh, hundreds of millions of wild brush cell phone dozens of times a day. Question 3: how do you view digital Aboriginal? Childhood by young new technology will be more resistant to the impact of addictive product? Translator's Note: Digital aboriginal tribe that is digital, a new concept Collaborative Research Center of Information Act when network survival issues raised social network of research centers at Harvard University and the University of St. Gallen, meaning another 80 or younger in This generation, born in the world is facing a ubiquitous network, for them, the network is their life, Being Digital is a way of life they grew up began. Hey, what a good question! I think the figures are obsessed with aboriginal novel. Of course, this applies to everyone, digital Aboriginal worse. From a cognitive perspective, we are addicted to a new stimulus. We try to learn new things and new things added to build a model of the world \u0026 mdash; \u0026 mdash; to revise our understanding of the world. The more older people, the less exposure to new things, digital Aboriginal easier to hook, because for them, too many things fresh and exciting. So I do not think young addicts are more resistant product, they are actually the easiest to hit. Age and experience of people understand, \u0026 ldquo; new \u0026 rdquo; in fact very much the same thing. Everywhere commentary is only in the past 30 years, the view continues the same old stuff between the Internet and newspaper column. Slightly older people will be able to realize this, young people are probably not. And bring the wisdom of age, it is a protection force. Even as we advocate such a young culture of excessive and do not forget this. Throughout human history, most societies, it is recognized. Question 4: What is the purpose of art? As a technician, what role we play in society? In my opinion, Throughout human history, technology has one purpose: to reduce uncertainty. When uncertainty is essential to human survival and even life and death, and this point is particularly important. Humans are more willing to have identified foods (obtained through such techniques as agriculture) rather uncertain food (by hunting or picking obtained etc.) annually. This tendency to promote technological progress. Today, we live in uncertainty has been very little, in order to eliminate uncertainty and endless improvements were frustrating. No one likes to be Nike Zoom Hyperflight PRM spoiled, we all want to be amazing in the movie credits to \u0026 mdash; \u0026 mdash; this is what we like reading books, watching movies and listening to stories of reasons. But with the development of digital and communication technology, we continue to compress the life of uncertainty. With the phone, you can call the junior partner, they Cheap Nike Free Outlet look not at home, they do not come out to play. In the past, you will go directly to ring the doorbell of his house, and his neighbors might have to talk for a few to find out what time he was out of the door. But today, we go directly from the departure point to the destination, the phone will Nike Air Max tell us from friends where, what time, and so on. The importance of the environment we're a little bit of humanity removed. Have you ever seen such a scene: Some people alone in the restaurant or bar seating play phone. They looked very scared to look around, make eye contact and talk to strangers. A few minutes later came the companion, they seemed suddenly come alive and start chatting. Phone us to get real-world experience from the screen. When the real world and the second element in the world of style do not match, a lot of people can not get involved. The unpredictability of the real world \u0026 mdash; \u0026 mdash; likely full of terror and pressure. But this is precisely why human interaction with the real world is so important, we become stronger in pressure. I would like to know whether we have created an overly sensitive society, people easily talk to strangers, such as trying out new restaurants, and in the case without full knowledge of such pressure to buy something frightened. So what is our role? I believe that as a technical staff, our role is to create as many new things. We are strong trial and error machine. Most of the time, technical staff produced only mediocre product. But every once in a while, when everything will be together, right time, we will create some really great things. I think all art should follow two principles: 1. Do not produce any harmful things. 2. Do not produce any with addictive, time-consuming for the purpose of things