Micro broadcast Yi Xu Yang: fight business battle, what conditions your product should have? i dark horse: Not long ago, the mobile Internet will be the dark horse club in the micro-channel micro-sharing activities organized group, the micro-micro-share guests founder Xu Yang Yi broadcast. Xu Yang hundreds of enterprises have done network marketing, many of whom Jingdong, Taobao two-eleven such famous cases. The dark horse in the share of micro, Xu Yang addition to sharing his marketing experience, but also from the perspective of the product and to share touhou project wigs the business need to think about five questions.
The following is the content of the discussion of this micro-sharing: Key Marketing \u0026 ndash; I was doing before marketing social media marketing company focused since 2010 in the field of micro-Bo, the main service for about 400 buy website, and later electricity service providers and electric business service platform, including service said the beautiful, pocket shopping, Jingdong, Taobao dual 11, the only product will be like, 14 years, the focus shifted to the micro-letter. In general, the ability to fire up the app and games, take a look at our side, we can give a gross feeling. Sometimes I would advise some friends not to be pushed, because sure the game. I judge the standard is, I can find the application scenario and necessity in this app inside. Many people expect me to talk about marketing, a lot of things before marketing. I decided to venture into a key point is not that marketing can not do, that to be able to do to launch a product. Before doing marketing, you can ask yourself, if you do the products meet several conditions below. These do not spend much money to promote, it is no good. A: Are you sure your product is valuable app store inside it is said, there are 750,000 online application?. The statistics down, a normal phone only installed 16 applications. How these 750,000 applications which allow customers to see you and install you. In fact, it does not depend on marketing, but depending on whether you seize a number of customer segments rigid demand.
Sometimes we see some of the requirements might be a false demand. For example: the original application there Cosplay Costumes called \u0026 ldquo; \u0026 rdquo ;, Amoy Chen made on the phone rebate tool. Then they gave up, in fact, they do the main coupons. This is a false demand. Because those who like Zhanxiaopianyi people would not spend a lot of time on the phone to operate, and then meet their own a hair 2 hair little cheaper. The demand on the pc is a real demand.
But put on the phone is not a real needs. So, if not find a niche market, find a rigid market, you do not product a valuable product. Two: how the ultimate solution to this demand what is the ultimate, is the customer want, you can meet?. Many people do to address the needs of the product, but we can not remember your features. For example: all the women on the phone market. Demand are found, there is no perfect solution needs. Women's needs are summarized below: narcissistic / self-timer two very extreme. But in addition to Casio's Self artifact, which women have the self-timer camera phone into the best one? They still put good behind the camera into the phone. Also, there is a mobile phone which women, on one side or create mirror mosaic mirror. Thus, narcissism (a mirror requirements) need most of the girls / self-timer (HD cameras) are not met. How can this phone called female mobile phone? We have seen the demand is not extreme to meet this demand. Everyone in the study of millet, it was a real look at the ultimate sink their products do they say:? This is for enthusiasts ready phone. So they do a simple packaging, they are to install their own operating system. It is to let you tinker, tinker and enjoy the fun. Such as making phone elderly / such as doing the shopping guide. We pushed through no less than thirty shopping guide of app. Most people have not seen, because the interest we have not even installed. There are some, let's install after 10 minutes, and do not know which point the next button. Three: This product is for whom many people do not know their own products serving whom?. Because not all people will like your product. You only have a very clear whom their products and services, in order to accurately find their needs, their needs clarity, with appropriate media to cover these people. For example, a friend came to me and said to be aged pad. Products are in demand space. But no product is very extreme. Such as the elderly habits, Laoyanhunhua need some real keys. Other habits such as the elderly, like to listen to opera, like a loud sound, like forgetful need a holster strapped to the wrist or strap. When the user characteristics define their goals, when according to their needs in order to make the product. IV: After the target users to determine who is the appropriate media not all products are suitable for social media promotion?.
For example, elderly above said pad, he is the most suitable place to promote in each area, the old man hired 100 across the wrist of a pad, put Huangmei amplify sound, cool when swinging hair promotional flyer in each district, is a good promotion . For example, we had to promote e-generation drive, we use microblogging to promote case, the high installation costs, because you can not find who will drink in the evening. Later after the summary, they changed at all inside the hotel pool brush vomiting advertising is very effective. So we have to think more, the ultimate user of their products where, on where to do the marketing. Five: their product is already extremely simplified Baidu Li Mingyuan said a word, our customers are smart, but they are lazy?. In fact, we own too, started after a app, explore the five minutes, the results do not know why you want to own, and had then uninstalled. I understand, to do an extreme of the product, is the difference between 0 and 1, add up function, is the difference between 1 and 2. But you do not know that one plus is plus or minus points. We, as start-up companies, the most Cosplay Costumes for sale important is between 0 and 1 vicious want.
Do not think the Queen Mother who in infancy. Almost everyone over will say what I have to do this sailor moon wigs product is the first step, then again extended to what. In fact, you retract the goal, and do not want to later, but the problem you want to solve the ultimate solution out, will have after 2 and 3. The content comes from the dark horse will share exclusive line of mobile Internet clubs, membership CONTACT micro letter pauling001. This article i dark horse All rights reserved Please indicate the source, tort reserved.