Year in Review: 2012 Suning Tesco text / i world network operators in 2012, Suning Tesco and Suning are significant year: in Suning Tesco, which this year holding a high hit into China top three B2C electronic business platform; in Suning, Suning Tesco Technology transition from pushing forward already taking shape, old home appliance chain giant has a new direction. Since 2010 on the line, no Internet genes Suning Tesco initially not to be optimistic, but is treated as a last resort Suning launched electricity supplier 'display'; two years later, the 'rich' electricity supplier suddenly high-profile up, the results are not vulgar. What makes posture Suning Tesco's dark horse? Suning 2012 electricity providers have an important node in the evolution of what?
As wealthy people, which is unique and easy to buy there? i world network operators combed Suning Tesco in 2012 of key steps, as follows: go to electrification? Super electrification! In an interview, Sun Weimin, vice president of Suning, said: 'To the entity Suning playing an Internet company, turning it into a company Internet and networking integration.' Suning Tesco Suning as extending from an electrical system Suppliers force, by Suning direction affected. The biggest change this year Suning Mo but high-profile claims the brand 'Go Electric' and run to 'super electrification' forward. Synchronized with the parent company, Suning Tesco is also working to expand the category, it is no longer a home appliance, 3C platform category richer than the next line. Unique index: ※※ whether online and offline, 'category killers' are very clear growth advantage, Suning, Gome, Jingdong, Dangdang and so are in a particular category and win. After growing to a certain size, it began to expand the category, to seek multi-category, as well as the development of the whole category. Enter a strange category of risk, great. For example, from the operator to focus on the introduction of general merchandise category, Dangdang and Jingdong respectively 8 years and 6 Cosplay Costumes years, and Eslite when Masamori of momentum also overweight category expansion, but since disarray. Open platform type electric providers to break the 1st shop chairman in Gang said, open platform is the future trend. Dangdang CEO Li Guoqing said that the sentence colleagues truth: three years after the Chinese electricity provider quack definitely leaving only 3 platform company. Moment, Lynx, Jingdong seven major electricity suppliers to compete for the first three platforms are tacitly seating. Suning Tesco open platform on June 30, 2012 formally launched an open platform for B2C and other policies vary that latecomers Suning Tesco to 'no annual fee, no platform fee, no deposit' concessionary competition policy to the user. At the same time, open platform has also been raised to group Suning Ti height, chairman Zhang Jindong, Sun Weimin, vice president and other executives frequently show his face in public, but also adhere Suning open platform strategy. Unique index: ※※ Lynx, Jingdong Mall, Dangdang is to start an open platform earlier three B2C, Amazon's third-party sellers open platform in July 2011,
Suning Tesco and Tencent open platform has also joined the competition, just recently complete the consolidation and restructuring of the United States also announced that it will put online 马库巴 to mediate the dispute electricity suppliers open platform. 7 Options 3 competition already cruel, if we have a latecomer, it is even harder! Large-scale mergers and acquisitions is the time to acquire the red child is Suning Tesco electricity supplier in cosplay uniform the field of mergers and acquisitions for the first time, said Sun Weimin put red children as 'a series of e-commerce integration template Suning future', this sentence was interpreted at the time as ' The wholly-owned acquisitions, as is currently the main strategy. ' Although the second 'red child' has not yet implemented, but Suning frequent contacts bottlenecks vertical B2C is made public the fact that good music to buy, McCaw, dream Bazaar, are all possible candidates for the next. For this aggressive M \u0026 A activity, there are two different views: First, that Tesco's acquisition is the time to take advantage of the vertical electric provider winter acquisition, completed its category expansion; another view, Suning Tesco may leave year sales target is still some distance, by mergers and acquisitions to help achieve the goals.
An indisputable fact is that the accounts are not short of money Suning, mergers and acquisitions have confidence. Unique index: ※※※※ surface, capable of operating a large-scale mergers and acquisitions is nothing more than not bad money, financial strength indeed is the basis of M \u0026 A, the difficulty lies in the eyes of the investment. Two large-scale price war this way electricity supplier price war of 2012, Suning Tesco is doing my main: May, dished out the 'breakdown of the whole network upset, 何必东 than the West Amoy' slogan, the initiative provoked a round of price war; August, Jingdong Taking a war of words, success about planes, 'Beijing-Soviet war' sudden. After the first successful provoke a price war, Suning Tesco admits that he benefited a lot, 'sales increased by 400%.' Tesco Market Management Center Director Li Peng made a example: 'A lot of people read distance running, with everyone when it starts, and only a fool run in the first, because he blocked all the wind, in the forefront to become the owner of the target, He will always be stupid to run. We want to do first second, closely follow, the last time up front. We have been a follower, and now has reached the final corner, we want to speeding. 'He also said that the price war is good for business. With the success of the first initiative, Cosplay Costumes for sale after the 18th of each month, it is set at Suning Day, which means the price war routine day. But in the second price war, although Suning actively fight, but obviously some surprise. Unique index: ※※※ old had bluntly said: 'The game between B2C platforms is very simple, that is who boil money, and there is no technical content.' From the dimension of the price war, words that good.
After the price war can be said to play to play, but, in Bo eyeball, grab the users, how much can keep it? After grasping a hot, smashing advertising 'China good voice' hot, Suning Tesco sponsored the program immediately, and signed with the popular advertising partnership sounds good student, hit hit show time, suck the eye of effort to do bit by Tesco. Unique index: ※※ many B2C, the heavily hit advertising sailor moon wigs minority: the price of 215 million yuan of Gome won the New Year's Day to New Year news broadcast 15-second ad before, Lynx, Jingdong, Suning Tesco in the major TV prime time so that the force. However, this is a high-investment, return on investment is difficult to estimate, but had reduced marketing expenses Jingdong Mall, Dream Bazaar and other electricity providers because of the operations of the choice of the revocation advertising.