Pocket Shopping: Shopping guide the moving end of a Thousand Faces [Note] i world network operators and traditional industries, the logical nature of the electricity supplier is still business logic, which occupies an important position in marketing. Through the user clicks on the shopping bag, collection, data mining purchase rate, recommended product to the user, based on the mobile terminal build real shopping platform. Wen / Xu Lu world network operators and traditional industries, the electricity supplier logical essence remains the business logic, which occupies an important position in marketing. If to focus on enhancing the conversion rate for the business, it is a good way to enhance immediate profitability. However, how should upgrade? Pocket shopping founder Ke is to see which business opportunities. Since the early development of the electricity supplier, a variety of electronic business platform and shopping guide channels are in a state of very extensive exhibits. In Ke view, small is beautiful does not mean the size of the sales, but the brand positioning is not clear enough to reach the population is not sufficiently accurate summary. Ke users to browse e-commerce site will be summarized in three types of behavior: a clear purpose, a substantially or totally aimless direction.
The pocket shopping to do business, is for the latter two types of consumer behavior, through the user clicks, collection, data purchase rate of excavation to the user recommended product. Based on this, pocket shopping before deciding three years ago to build a terminal-based mobile shopping platform. Thousand Faces shopping guide, precision marketing in the past three years, the electricity supplier has been developed to the stage of mobile Internet, at this stage, the user's personal preferences and interests through data analysis becomes explicit. It is on this basis, Ke hope the explicit needs "digimon cosplay costumes " of users and businesses to offer goods made efficient matching, matching with the way shopping guide shopping, shopping guide class shopping software to enhance the value of using technology. For both these reasons, the shopping guide shopping bag use forms App class platform presentation. \u0026 Ldquo; pocket is a personalized shopping, shopping shopping guide class software thousand faces. \u0026 Rdquo; pocket shopping Vice President Zhang Jizheng believe, shopping bag from the start-up period to the present, with the goal of positioning is very clear, \u0026 ldquo; wanted to do from the beginning everyone can teach you a personalized shopping software \u0026 rdquo ;. Apparently, in the early days, through the rational distribution of traffic idea of making money, let pocket shopping facing tremendous pressure, first question on the merchandise display. At present, the field of electronic business, 95% of the goods to be buried in a pile of wrecked behind big brands from the money, denied the opportunity to show.
The true Internet marketing ideas and association should be this: for example, when the user searches for the flowers, by logical to infer that the user is the girl you want to give your favorite Valentine's Day gift, but he is difficult to clearly describe their purpose, at a time , the search engine will automatically match, by analyzing the weight of each feature to present the results. Search user flowers, perhaps at the same time will be the same cosplay costumes for sale with the push feature valentines chocolates advertising. Shopping bag from the outset to establish their own technology-based ideas: according to collected data a user's shopping preferences and characteristics, the use of technology to show the way to matching merchandise. Chapter Jizheng believes that the future, users will be more and more time on shopping fragmented, time spent on the computer will be less and less, and the time spent on the phone will be gradually increased. Correspondingly, PC and mobile terminal on the partition function will gradually move end entertainment lifestyle will attract more users, while PC end is more at work, and some can only be done by PC technology class district It is focused on, play the role of auxiliary tools. \u0026 Ldquo; in a mobile terminal can help achieve our goals. \u0026 Rdquo; Zhang Jizheng told the 'world network operators \u0026 middot; managers' reporter, mobile terminal characteristics and properties more suitable for pocket shopping for personalized shopping definitions. When the dynamic changes produced goods, it can easily manage the mobile terminal, an updated, lower discount or free shipping information can be sent to mobile phone users to gently push to improve the conversion rate shopping. Consider the real user-based advertising platform to more efficiently serve the needs of consumers before, this is not only Ke and his team are doing a shopping bag in front of the desired objectives, it is to build a good platform to attract enough users to later The problem. Compared brands, more mobile side entrance by the user class C shop favorite, pocket shopping also offers a good precision flow for such stores.
By chapter Jizheng own words, \u0026 ldquo; almost all of our criteria are based on the user \u0026 rdquo ;. Play is based on the analysis of various mobile end users in the end what kind of an interesting experience. This fun determines the user in selecting the platform's subjective feelings, is the platform gives the user needs, but also the adhesive. Pocket Shopping advocate \u0026 ldquo; everyone visiting their street \u0026 rdquo ;, is to have personality and privacy. When shopping at a mobile end user use pocket browse commodities, usually disrupted order with different styles of image rendering, mix together different merchandise category, showing a relaxed state. This casual stroll permutations, is to stimulate the desire to buy an alternative way. In the back, reflect real pocket shopping algorithm: When users frequently click on the same single product, such as when the watch pocket of shopping \u0026 ldquo; discovery engine \u0026 rdquo; will be started, updated titles in the same interface next Different styles of watches will be high frequency appear in front of users. \u0026 Ldquo; such a variety of similar products, there is always a user favorite style bar, \u0026 rdquo; Zhang Jizheng said. Compared to PC-side browse the contents of a dozen pages, pocket shopping approach is obviously much more intuitive and effective, users do not have to go to tangle keyword input, the user experience is more "final fantasy cosplay " humane.
Pocket shopping statistics over a set of data, merchandise collections behavior of mobile end users, is about 50 times the PC side. Collection of actions that the users do not want to buy to buy a state of mind, almost force. According to statistics, in the pocket shopping, the commercial value of the collection of daily users reached 400 million yuan, of which, even if it can dig out a 1% conversion rate, sales would be a great improvement. The face of this part of the user, decided to push them a shopping bag. Compared with the traditional offline marketing mode, online marketing, there is a big difference, in the past, commodity production line is put out of business, then widely. Implementation covers a large range, to find the real person like this product, relatively high input costs.
And if the shift to the Internet, the user's shopping path can be transformed into accurate data, the business once you have these data, the first to grasp the user's preferences, according to the user's preference to produce, then precision marketing. This is the shopping bag to help businesses do. (Edit / world network operators Ting Sheng article originally appeared in the 'world network operators \u0026 bull; managers' August issue, please indicate the source and author)