Why is Mr. Lu? Ma's election should live to see! i dark horse REVIEW: playboy 'Temujin' of Mr. Lu (Jonathan Lu), officially became the Alibaba Group CEO. Why him? Why start Eighteen of one are not? First playfully bit, author advance notice of Mr. Lu's office, showing @ radium original and Jane Six Aspect sites and add jianliukan micro letter, this article does not focus on only some of the people and details of the matter, and try to seize the main line. First, the 'origin' Good. Mr. Lu's origin include several aspects: Born 69 years old, just to join Alibaba first generation entrepreneurs Eighteen age. Education, Guangzhou University, is not elite, just for Ma taste. You know, Ma has said, do not like the schools, school personnel need only three words flow. 'I've never been the best students not in the traditional sense. Junior high school exam test twice university exam three times before the exam Hangzhou Teachers College, but also by the undergraduate college rose.'

He also said that he shed 95 percent of MBA. Ma is a little Chinese-style 'anti-intellectualism', the initial value is not even despise the elite out of people. Ali even some older employees engaged in technology, are third-rate school graduation. The company along with Ma in the most comfortable, most of whom also have a third-rate school background. It's like Bill Gates, Steve Jobs, Ellison dropped out of school and other schools are the same, a place where there is a place for the gas field. Though Mr. Lu read the CEIBS EMBA, but that was later when senior gilded stage. Ma also like sales temperament, both grassroots and wilderness, 'rogue understand the culture' This temperament. Mr. Lu majored in hotel management, graduating into the hotel worked as a waiter, worked in Guangzhou, a four-star hotel lobby, rooms and restaurant have left youth sweat, then resigned to open a small company worked telecommunications business sales. After a friend, came to Hangzhou, Ma met with Ali, Alibaba Group since 2000, started doing the right thing B2B Southern Region sales. Ali Baba as a sales culture is the root where there is this experience is the 'root seedlings are red.' Ma entrepreneurs to know the time is 1999, Mr. Lu was born enough roots, occupation time early enough and responsible enough to the main sales. Second, the complementary character. Ma publicity exposed temperament, with the same high profile as Wei subordinates, obviously not as good as with Mr. Lu better compatibility. A reporter had participated Ma and Mr. Lu attended the correspondent communication will, Ma is responsible for the vision, passion and strategy. And Mr. Lu is responsible for the interpretation of some business, verbally very careful, do not say all this is not to say that not all forecasts do not predict. Mr. Lu has been single, life without scandal, shy, Mr. Lu usual style is so plain, calm, low-key, cautious. Ma to pick a successor, the first to speculation, and this character is more comfortable for Mr. Lu. Ma employees who look fanatical publicity its construction values ​​and slogans, but also has its own resolution. Mr. Lu measured grasp better. For Mr. Lu, Ma disclosed evaluation are: participation in cultural and organizational building Ali, has trained a large number of people, and have their own unique leadership style and charm, have the ability to appreciate and learn a new transaction on the key issues of judgment and determination, and a strong executive power and optimism, and perseverance. Third, after the test. Ma actually examine objects not much.

Mr. Lu resigned since the Sun Tongyu Taobao host, after Wei event, Mr. Lu has been occupying the position of the first candidate, and the sound did not let the position changed hands. You know, even stations debut as early as good, if participated in the revolution early, but with the 'Whampoa Military Academy' for him, but also has flawed. And Mr. Lu does not exist "tales of the abyss cosplay " on this point. Moving further back, he can have this qualification, because he was born Ali 'Whampoa Military Academy' - Hangzhou lakeside garden. He in 2004 in Hangzhou, a lakeside garden be closed to do Alipay and Taobao also be closed at the start of this period, led by a business veteran Sun Tongyu Taobao. In 2008, pioneering PayPal relatively stable Mr. Lu, to succeed not to outsiders due to internal turmoil, and was 'expelled' out of the team, Sun Tongyu, Taobao become CEO. At this time, Mr. Lu truly become the host of the first people to take over. Former B2B company CEO David Wei in 2011 due to B2B business sales assistance suppliers fraud and leave. Mr. Lu became stepped candidate, recalled the moment, in fact, Mr. Lu took the road to his successor last Group One of the most significant milestone, then all the way to smooth sailing after almost no suspense. Fourth, governance Ma as helmsman, will affect the overall long-term Alibaba, really big strategic direction, business, high-level appointment, Ma still need a long time to grasp the direction, especially in the critical period of the entire group listed as a whole. Ma Now, there are strategic decision-making committee, inappropriate analogy, the equivalent of the formation of the 'Politburo'; 'Politburo member' is composed of the management of the Executive Committee, and is the Head 25 large division, for Ma, , which are sometimes issued a directive not clear, it requires a strong ability to interpret, need to go through a try to figure out and 'enlightenment' process. Ma sometimes to rise when the meeting, the name of tai chi, and even diffuse field of migration, that are 'virtual', and how to turn into virtual reality, this is Ali executives need to have the managerial skills and capabilities. Mr. Lu is clearly won the Road,

Officer Good at Stressing the 'principal contradiction', good at grasping the true value of the focus Ma, encounter, especially those who do not belong to the implementation details of the pull, can be said to have a strategic implementation capacity. For example, when in power Taobao, Taobao Ma can grasp the position, not the pursuit of financial indicators, or say the pursuit of positive financial indicators, but concerned about whether the negative financial indicators, that should be enough to put some, the loss must be enough But early dwell on how profitable ideas, and focus on how to build the ecosystem of the entire platform. This with Mr. Lu's words, is not to see financial data, but no clear pattern can in the time, I believe that this is true, insists this is true, the ability to get out real from the virtual, managing large Internet platform needs. Since the beginning of those very clear profit model of the company, and no major prospects. And Google, Baidu, Tencent, Amazon, we can begin to think of a model, not the final reality. Alibaba is the case, the actual situation transformed, virtual and real, in order to have a large pattern. And Mr. Lu knows this. Who would have thought a few years ago, Taobao actually become second only to Baidu's second-largest Internet advertising platform, and is likely to impact first.

And this is only a small part of the value, or the value of the surface, the greater the value cosplay costumes for sale of the platform is to become "hell girl cosplay " a huge whole group, making B2B business end its historic mission to become the most basic foundation of the entire Alibaba Group. Retreat pragmatic, Ma expectations for Mr. Lu is now, more retreat a little, but this requires that any business school in the world can offer, we need to be responsible for Mr. Lu and Peng Lei finance, further study and understanding of. The writer is a columnist horse i @ radium Original - Scan the following two-dimensional code concerned Author micro-channel public platform account? (Jane six Aspect of Internet technology veteran chamber?):