7 years of development faced death many times: the public comments of ten billion company Wildness public comment after being Tencent shares fame, however, in the seven-year history it has almost died. i think the dark horse, a development company for many years should be the case, there is only a crisis turning point, of which experience is worth learning entrepreneurs. After becoming a pole buy the market stability, in 2014 to enter the market, the public comment is married and hotels and tourism, in media communication at the recently held, the public comment officially cut these two sectors, married and the newly established Division hotels and "dark knight cosplay " tourism division head announced expansion plans for the coming year: to get married in the field will be aimed at 40 billion yuan per year market volume. Hotels and tourism division is pointed at an annual growth rate of more than 50 percent of billions of tourism market, digging depth reviews, create a Chinese version of Tripadvisor (the most popular of the world's largest travel community, is the world's first travel review site).
After basically meet the user to eat, drink and other basic needs, the public comment hope not only to meet the decision-making, more involved in large transactions marriage and tourism sectors, emphasizing the depth and precision farming. Public comment CEO Zhang Tao said, 'in 2014, there are many variations review, we want to restart the attack.' Just a year ago, the outside world is also often considered the public comments already twilight, even every few months came news of public comment will be acquired; but by 2014, the company announced its acceptance as a strategic investment of Tencent, the public comment value again been recognized by the outside world. Behind this change, although there are reasons to invest Tencent, the public comment when combined with micro letters, phone QQ and other products, will inevitably have a greater imagination; it can not be ignored is the change inside the public comment - a landmark The event is public comment in 2014 after the completion of the division reform, the local living services to various segments of business, targeted to do service. US well-known angel investors Paul Graham has been concluded startups development curve. He said that in the early days, start-up companies are often at a rapid upward curve, but this time the entrepreneur has not touched the wall, in the 'ignorant optimism'; but in the past, after the initial rapid development, start-up companies will face more and more problems, the company began to enter the 'Venture valley of despair', and after several snags entrepreneurs will enter into 'have known pessimistic.' Early reviews in the mass start, due to the public comments and merchants docking advertising, public comment is more like a biased media types of companies, followed by services and then enter the local life, the public comment requires in-depth aspects of a big deal, it and do the media have a very big difference. After realizing this before, Zhang Tao has been in the 'ignorant optimism' stage. After entering the local living services, public comment and did not become the industry leader, but they suffered a variety of questions. The question from the first half of 2012 more and more, and also accompanied by a variety of public comment will be 'M' stories. Announces investment in Tencent and media exchanges among the several Tao had said in the past few years, public comment was almost 'dead.' But it is a difficult transition over the past few years, only to see the public comment a new hope. Paul Graham has said, 'Venture valley of despair' is the biggest challenge for entrepreneurs.
During this time, the entrepreneur must try to adjust quickly learn new experiences, thus bringing the company back to the track of development. So, what did this time Zhang Tao, the most entrepreneurial learning. Almost no rival slow in understanding public comment before the second venture, we need to first look at the public comment after seven years of development experience. In seven years, the development of public comment is not too fast, but the business is very solid, user reviews, and accumulated a lot of the domestic line business data. This development model is also used to put the public comment so that we called a 'slow Company' - This was originally a commendatory term, meaning that the public comment loneliness, but then slow development has become the greatest people on public comment One question. In April 2003, public comment was founded in Shanghai. Tao was then returned from overseas, as a food lover, he returned to Shanghai after the hope to find more local restaurants. He soon went to all the restaurants recommended by a friend, so Zhang Tao came up to build a site that allows you to add a restaurant review. Founded in Shanghai for the public to review laid a good foundation. At that time, the Internet is not developed, and as the country's economic center of Shanghai, a relatively large number of Internet users. More importantly, the public comment is for local businesses, and Shanghai people are notoriously fond of spending, love food, who became the public review of the first seeds users. If the public comment created in third-tier cities, it is very difficult to develop. Initially only Shanghai city public comment until a year after the opening of the Beijing and Hangzhou, two sub-stations, while the real landing in both cities will have to wait until 2005 and 2006. Visible public comment was not originally developed rapidly, but a city a city intensive. Despite the establishment of the public comment soon gained a number of high-quality users, but the beginning of Tao does not want to know the public comments of the business model for a long time, public comments have no income. Tao has said income during that time at home, only his wife's salary. Tao was a public review site by the maintenance man. But then there is nothing rivals the development of public comment is still relatively smoothly. 2005 Public comment began commercial attempt, the first product is a membership card. And the line through business cooperation and support of the public comment card that consumers can get some concessions.
But not a good card business development, although accumulated some circulation, but the effect is not obvious. Later, Zhang Tao concluded that there are too many people now have a membership card, the public comment can only be one of them, the consumer is not big enough attraction. While businesses and public comment card docking is a very troublesome thing. In the mobile Internet era, through the mobile client can be a good alternative to membership card function. Until 2006, the public comment received its first financing, the investor Sequoia Capital. Outside estimates of the amount of investment of about $ 1 million. Tao and Sequoia Capital partner Shen Peng in Shanghai, after very familiar with each other, Shen Peng is also clear development of public comment - public comment at that time Shanghai has become a fairly well-known local site, and began to other cities development. May 2006, the public comment up branches in Hangzhou, which is after the Shanghai and Beijing, the public comment landed third city. And Beijing, Shanghai, Guangzhou, Shenzhen, compared Hangzhou really first-tier cities, so why rush "doraemon cosplay " into the public comment Hangzhou? The reason is that word of mouth network. Word of mouth network in June 2004 in Hangzhou, founded more than a year later than the public comment, public review of its business model and are very similar. October 2006, word of mouth network access Alibaba investment, has become the biggest competitor public comment. Alibaba investment in obtaining, the word of mouth network launched a series of activities for public comment in attracting users to switch to public comment mouth network, while also user reviews public comment network copy to your site. Set up branches in Hangzhou, it is a direct response to the challenge of word of mouth network. Although the company's volume for public comment as good as Alibaba reputation network support, but the high quality of the user public comment, the user stickiness is stronger than word of mouth network, user support to help the public comment withstood the competition of word of mouth network. At the same time public comment is also through legal means to word of mouth network to court. In 2008, word of mouth network and Yahoo China was founded at Yahoo word of mouth, but failed to form a real challenge for public comment. Word of mouth network is the strongest competitor for seven years before the public comment encounter, we can say after 2008, public comment in the field of business find and review it no longer met the real challenger, although love to help network, network, and other big eater are also involved in a similar business, but for public comment and not much of a threat. Did not encounter too much competition in the development of public comment remains a slower rhythm. Prior to the June 2010 launch of buy business, the public comment only set up offices in six cities, namely Shanghai, Beijing, Hangzhou, Nanjing, Guangzhou and Shenzhen. During this period, the public comment in October 2006 launched keyword advertising business, which ultimately allow public comment before entering the buy to achieve profitability. In addition, in 2007 a second round of financing public comment from Google. We can say that seven years ago the development of public comment placid, business development is very slow but very steady. If not, 2010 saw an opportunity to buy and mobile Internet, public comment is likely available in the current year. Tao told the media that there is indeed a public comment in 2010 listing plan, but because the opportunity to see the mobile Internet, that can be re-listed companies to do more.
But he did not expect that, in the company to do more, it would also face greater difficulties. 7 years of relatively stable development but also for its future public comment before the crisis and pave the way: there is not much public comment raised in a competitive environment, but after entering the mobile Internet and local service life, the intensity of competition in the industry has been far far beyond people's imagination, almost all Internet companies have seen the opportunity, there is a competitor but also no shortage of startups cosplay costumes for sale Internet giant. Intense competition and rapid pace of development so that the public comment by surprise. Wildness ten billion company in 2010, the public comment beginning to the mobile Internet transformation, which takes place on the public comments of the biggest changes is the business of advertising from the past, to go into buy and other local living standards. Due to public comment through the accumulation of years, already we have a lot of business information, and therefore has been speculation that the most suitable local living services. April 2011, the public comment to obtain $ 100 million financing, began the 'second pioneering.' In public comments into the mobile Internet and local service life, when we see in front of this company infinite opportunities. As the company has a line of business under a lot of data, but also the rare public comment wired Internet companies under experience. This gene makes public comments are considered suitable to buy the company. In June 2010, the official launch of the public comment buy the business. This Bimei group, handles and other rivals to slow three months. Release buy the business in the public comment time, there have been a number of domestic buy the company, 'thousands of World War II mission,' the primer has been ignited. But when the domestic industry is still in its early deals, the public comment can not be considered to grab the initiative but did not fall behind. Of course, buy only manifestation business. Behind the province actually buy life services, open up the mobile Internet opportunity online and offline. For domestic Internet companies, they lack is the next line of the team and experience, and this is where the advantages of the public comments. Based on this, the media will begin to define public comment for the next ten billion market capitalization of the company. Maybe a lot of people forget now, almost at the same time launched buy the business, the public comment function to launch the sign on their mobile client - this is a reference feature from the US Foursquare, Foursquare users can sign in at a place and Leave a comment, but can also find nearby businesses through Foursquare. Foursquare launched in 2009, but in 2010 the United States detonated the SSW Festival has become one of the 2010 US mobile Internet industry's most dazzling performance applications. Since the next Foursquare involves line businesses, it is seen as the US version of the public comment Yelp challenger. Meanwhile in China, it is generally considered the most suitable for public comment sign applications company, because public comment has listings under the most lines. But public comment attendance did not become a killer feature, because the data provided by the information sign is more limited, it is difficult to generate value for other consumers. In fact, Foursquare itself is also encouraging users to leave comments in attendance at the same time - this is in fact closer to the public comments. It can be said sign is lightweight reviews, while the core public comment is a more effective review, rather than a simple sign. So then gradually dilute the public comment and give up check-ins. Compared to local living services, only a small sign of a function. Really let the public comment release ten billion market capitalization, it is a local living services and open platform. Local life services to buy at the core, the advantage is that the public comment and businesses dealing with experience and people would have to get used to looking for food and other living services in local public comments on user habits; and open platform refers to the open public comment on its Web site business information, to allow other companies or developers to use these data and information to create value, to become a platform for public comment in itself. In fact, 'open platform' is one of the hottest Internet concept in 2010 and 2011, there are too many Internet companies want to do internet. Abroad, Facebook open platform strategy by a large number of social games has provided growth of the soil; in the country, after 3Q war Tencent announced an open platform, and industry partners win. However, under the terms of the wiring, and lots of data it is considered public comment online is the best chance to make the platform companies. Mobile Internet, buy, own life service platform, the head of the public comments of these concepts in April 2011 it announced the acquisition of $ 100 million financing from Zhi letter capital, Sequoia Capital, Qiming Ventures, Lightspeed Venture Partners. This quietly developed 7-8 years of slow company, all of a sudden become a high-profile star of the company, it has become the people's eyes under a ten billion market capitalization. 'Fast Company' hit 'Slow company' but only less than a year, the public comment on the stars began to become a media company widely questioned. Wherein the time node has a symbolic significance, respectively the third and fourth round of financing of public comment. April 2011, the public comment Announces $ 100 million financing. Public comment was Masamori investors endorsement also more optimistic about the media company. But more than just a year later, in August 2012, public comment has announced valuation is lower than when the last round of financing to obtain $ 64 million financing from existing investors. Two short interval of financing, so widely believed to public comment the capital chain problems. In fact, in mid-2012, there are some public comments about tight money rumors appear, and the media that the public comments of the business better than people expect so good. The biggest challenge is developing rapidly buy the industry, but the habit of doing the slow pace of development of the company's public comment can not keep up. In this regard, Zhang Tao's response was public comment is never a slow company, he said at the implementation level, the public comment of the action has been very fast, he even thought that the Internet industry does not exist 'slow company.' But buy the business expanded, the progress of public comment was a little slow. The situation 'Thousands war group' Let buy has become a very money-losing industry, and almost all have a certain strength of the buy site are desperate to expand the market to grab market share. By the end of 2011, the US group, handle, Wowo groups, and other buy site have entered the hundreds of cities, and public comment into the city less than 30. This conservative style has missed a lot of opportunities for public comment. In the buy site, the most radical is LaShou and Wowo, they are also two of the most powerful advertising, both online at spread a lot of advertising. And two opposite is the US group, the US group did not do offline advertising, almost all advertising costs are put into the line. The strategy is not clear public comment at the public comment online advertising investment, but it is better to handle network and Wowo do with determination, advertising online is not as US corporations to do as much. This public comment on its advertising strategy to get people to buy the business is formed impressed. Although Tao emphasizes public comment is the only to do the whole marketing services for businesses buy site that businesses store opening or continuing operations stage can be used to service the public comment (respectively buy and keyword advertising), but for many small businesses to that they do not need to continue the service. Due to extensive buy is still in the development stage, you can not win list, personal ability to rely on a lot of time, and whether sales will partially subsidized tenants. In this case, quickly it has become a top priority of the company running. But in the past the public comment is not suited to the pace of development is likely to buy, we can say the public comments habits and experience formed in the past when faced with a new problem into a burden. The new start-up companies in the past is no burden of drag, you can buy a very good adaptation of rhythm. Customers from the scale that the public comment period of time in a very long lagged behind the US group, handles and Wowo group, although some of these companies is not very healthy development, but still allow people to doubt the real strength of public comment. But in the second half of 2012 to 2013, with handles and Wowo have problems, public comment on the buy market share has jumped to second place, just behind the US group. In addition to buy, public comment on the restaurant to find and review also encountered new competition from the mobile Internet, including Iron Chef shook, rice such as this. As the mobile Internet can produce a large amount of data, so these companies make in some segments of the public comments we have accumulated over the years to feel the bursts of cool. In addition, the public comment in 2013 has become the protagonist of various takeover rumors, most of them rumored to be acquired Baidu. The outside world as a star billion market capitalization company, reduced the lead to the acquisition rumors, which also reflects the change in the attitude of the public comments of the outside world. Out of the 'Venture valley of despair' in 2014, Zhang Tao to the public comments of the staff of New Year's message of change and the key words are speed, change means a public comment on the business of reform, the speed means 2014 public comment will accelerate the line line development and integration. In this New Year message issued when the public comment has been determined that the introduction of Tencent's strategic investment. In fact, in the second half of 2013, public comment is a step back to get outside recognition. Part of the reason is that after buy into the left is king of the era, public commentaries have been firmly occupied the second place in the industry. But more importantly, the company has experienced more than two years of hard but did not fall, still be able to place on the market, then the company is likely to lead a new life. According to Paul Graham's statement, the second half of 2013 has entered the public comment 'Venture valley of despair' in the end, we have seen hope. This is because in the past two years after the public comment after too many snags, completed the content and media companies into the company adjusted transaction type. Tao has said will do platform, but due to fierce competition to buy until early 2013. Public comment was officially released its own open platform strategy, and only do a very limited opening. But by the summer of 2013, the public comment deepen its own open platform, open the original message based on the increase of transactions and users open and support the commission sharing, which allows third-party developers can make use of the public comments of the real platform to build their own The product. Although the public comment open platform still early, but the future is likely to have a developer can make a valuable product in this platform. Another evidence to prove public comment out 'Venture valley of despair' in the second half of 2013, the completion of the public comment SBU reform, the establishment of the information platform division, trading platform (buy, membership cards, online services, etc.) Division, hotels and tourism Division, Division of marriage and a predetermined division. SBU reform to optimize the organizational structure of the public comments, a clear duty of all departments, greatly reduced the decision-making process, so that the company can adapt to change faster development. At the same time, it also allows public comment into the buy the business after the first buy and from where freed, an independent division do have a big chance of future segments. In the buy side, public comment in 2014 plans to enter more urban. US group has proved that China has a large number of cities for buy business, but in the past Tao has been holding opposing views, but he also agreed with this statement, and therefore speed up expansion of the city. Now public comment on the disparity in buy US group mainly lies in the large number of public comments tier cities have no business to expand more cities will also help to enhance public comment on market share. In 2010, when the public comment label is affixed to their 'Foursquare + Groupon + Yelp', but in the second half of 2013, this group of label into a 'Groupon + Yelp + OpenTable', deals (Groupon) and Reviews ( Yelp) remains at the core of public comment, but the restaurant reservation service (OpenTabel) has become the next public comment a force point. Meanwhile, Zhang Tao also want the public Reviewed Hotels Tourism Division, made China's TripAdvisor-- TripAdvisor current market value of about $ 15 billion. Of course, the public comment buy, reviews, booking, marriage and hotels business end can be made now difficult to predict how much the size, but at least you can see future growth. Also very important, strategic investment, public comment can phone QQ and micro-channel and Tencent cooperation by introducing, in order to better open up the line off the assembly line, and form a closed loop transaction. 'Venture valley of despair' is the biggest challenge for entrepreneurs. During this time, the entrepreneur must try to adjust quickly learn new experiences, thus bringing the company back to the track of development. Public comment has not been easy, after the announcement of the investment and get Tencent media exchanges among the several Tao had said in the past few years, public comment was almost 'dead.' It can be said, at this time, Zhang Tao made things really worth entrepreneurs reference.