Micro-channel electricity supplier of the road long way to go Why do the micro-channel electricity supplier? the future of marketing, does not require much of channels, as long as the products into the consumer's mobile phone is the best marketing. Tencent also recently made a series of micro-channel surround mobile providers attempt. But the author believes that the root of the micro-channel is a social, rather than trading in the short term can not shake Ali's electricity supplier status. Micro-channel electricity supplier of the road is still long way to go. I remember last year the Spring Festival, there is a friend chatted micro buy, then categorically say that we are micro buy exclusive carrier, relying on micro-channel users to 400 million, and 2013 must make a buy turnaround will certainly buy into the market The first three. "dragon ball z wigs " I can only 'Oh,' because I knew I did not want to. There are four reasons: 1 micro-letter first property is a social, rather than electricity supplier transactions; 2 buy the market is a foregone conclusion, membership growth has passed, and the formation of fixed spending habits; 3
buy the market is re-operations, re-sales.. team, there is no line at the super team of cosplay costumes for sale the company is unable to do buy; 4. Zhang Xiaolong will not allow micro letter a 'hodgepodge' of root is a social product, marketing, rather than trading. 2013 record buy the market has told us that micro buy failed (the line shrinking market share), the following micro-channel chat O2O, I have always viewed the micro-channel O2O is marketing purposes, rather than transaction, it is to earn advertising fees or platform fee profit model, saying that white is like Ali Baba, in that it is doing the moving end electronic business real estate. Why electricity suppliers real estate, it does not mention why the transaction can not shake Ali's electricity supplier status in the short term it for the following reasons:?!?!. 1 first user attribute micro-channel is a social, rather than electricity providers, you are marching with a micro-channel function is most IM instant communication, sharing circle of friends, rather than pay.
Alibaba is the first user property transactions, user habits are more important than the product, and electricity supplier industry is not new, the user habits have been fixed, to change is to pay a high price, users accustomed to changes over time a. 2014 Ali and penguins must battle, but life and death. 2. Since the micro-channel is currently 400 million users, will be reflected in the value of his ads, after all, the fastest way to become cash flow is advertising la corda d'oro cosplay thing. In these public accounts and service number I optimistic about media category, both in traditional media and new media are in the micro channel from which to play better, because more sharing inside the circle of friends is something spiritual level, although will see the circle of friends around the inside of the food goods corruption, but did not see a friend directly from the circle of friends inside the audacity to say: I am in a certain hotel yet. Most were friends after Figure questions to answer himself. Such propagation effects will be greatly reduced, and for the business of brand communication can not play much role. 3. The micro-channel public account focuses on members of management, rather than marketing. Comes to marketing entity would combine with the line, how to combine?! How to get through online and offline?! How to Break a member?! This is eyes of the beholder wise see wisdom. Because the industry is different, play different, so now say micro-channel mobile terminals marketing carrier is open to question.
The property extends to talk about micro-channel bar. Micro-channel is a social platform, communication tools, I believe everyone is understandable, since it is the first social attributes, value-added services will be the second property, like facial expressions, like shops; and social networking and entertainment games is closely linked, so the entertainment game is the third property; micro channel products through the current planning, we can see its user attributes level: social communication → value added services → Entertainment → Games → advertising and marketing electricity supplier transactions. We can look at the electricity supplier is ranked fifth in the user properties inside, that is to say, everyone in the micro-channel which is going to break my heart heavy defense, to get to the electricity business segment. 5. The current micro-channel is getting heavier and heavier?! I think everyone will own evaluation, a APP software loading so many features, this is how much terrible thing, the 5.2 revision before me I can not see simple sense, which makes me a little complex timid.
Products are too heavy, especially in the mobile side, it was impossible to focus on the user, in addition to the last associated with the social function is reflected, the other edge of the function will be the user's own desalination. 6. face O2O market, micro letter would certainly have been dogged other giants, but also the erosion of other vertical sites, give you an example: At present, except micro buy again alive linger, micro-film market share of a few can into?! can shake some market position within line buy buy site thing?! fight price?! spell exclusive?! fight technology?! spell user?! spell user habits?! Again a long way. Text / IT ear of God to welcome his father added IT ears micro-channel public number: erduomi