Growth Product Manager - Product various stages of document output Source: Public Account bluemidou OF BLUES product manager recruitment requirements, often see the words are:??? product solutions, product requirements, project management, user research, communication skills ...... output document is one of the most direct expression. Speaking yesterday and graduates product manager output samurai champloo cosplay messages in the company everyone is busy, most people can not communicate with other people face to face, in addition to the products we make, other colleagues know our process, many times, documentation, product from the project to the line, each stage needs to have a document output. The following seven stages from product manager explained what documents need to output. 1.
The project stage product managers need to conduct market analysis, user research, analysis and other competing products, output of the document are: Market and Competitive Analysis Report: market capacity background, competing goods data, operational processes, user experience, advantages, composition and other users ; User Research Report: Many in this part, select specific method based on actual output summarize different forms, such as questionnaire survey, user interviews, user observation, brainstorming etc; issues to be considered is that this product is to meet what kind of user ? Which one needs to solve the problem is to enhance the efficiency of users, or more fun and interesting product project review application:??
In the above analysis of the market with competing products, user analysis, based on the proposed project application, including project background, project objectives , product forms, and other project inputs and outputs. 2. Product requirements phase project success, began to enter the stage of product demand, then we should be more in-depth analysis of user needs, prepare the following documentation: product planning needs, including: product goals, needs overview, product logic, the main features, Numerical planning; product interaction design draft; data requirements document: product key, the indicator system, computational logic, data reporting, reporting style, etc; the purpose of the assessment of the product after the cosplay xxxholic product line, analysis of user behavior data, product optimization decisions reference; product operations program: Line release product strategy, product operations background design, product marketing, content operations, operational working arrangements, continuing operations optimization; Support Document: Contains product descriptions, product logic, users may encounter FAQ answers, etc., if the product is relatively complex, the need for customer-site training guidelines; 3 stages of product development and implementation schedule documentation: many companies, product manager, project manager are the same person, therefore, product managers will follow up the entire development process, timely output progress messages; proposal development process to solve the problem, try to use mail a note; 4 beta product experience message Output: the testing process, the product manager for the product to be measured experience, clear test key point, the output experience Mail , pay attention to where the data portion of the test to ensure accurate data reporting; after testing the product optimization to improve documentation; 5 gray gray confirmation Post:? before the gray release, combined with the preliminary document, check product availability gray logic is clear whether a product risk circumvention measures are product data can be correctly reported alarms are in place to monitor the operation and maintenance of product experience reports:???? gray-publishing process, product manager must promptly follow up product experience, such as internal colleagues experience, first Batch gray user experience feedback, product usability testing; data analysis reports:
After daily output, according to the established product objectives, assess whether the product will help reach the target in grayscale, meet the criteria established, then continue heavy volume; 6 The upper formally launched line summary: The product line is definitely a milestone, then product managers need to export the product summary report, lessons learned, identify problems, thank the project participants. 7. Product Operations Products Operations Report: time points, there are daily, weekly, biweekly, monthly, the importance of each product and the stage, the rhythm of the different operators, were selected for the output period, the initial proposal on the new product line in, daily Output Product Data cosplay costumes for sale Daily, weekly Semana product analysis. Content General report: current product data indicators, data trend analysis, comparative competing products, product experience analysis, product progress of iterative optimization. In continuous operation of the process of the product, data analysis, user CE, collect user feedback reports throughout. - Product various stages of document output I BLUES, a simple, honest, enthusiastic people, did sell, market, user research, data analysis, product operations with the ultimate experience ...... product pursuit, like reading, movies, travel, do dishes, and welcome to my public platform, welcomed the exchange. If you feel that sharing content is also good, to recommend to your circle of friends and let more people to communicate and share. Public platform account is: bluemidou, homophonic Lanmi beans, son of our family name.