Advertising can be 'cost', but more can be 'investment' money I spend on advertising is wasted half, the problem is I do not know which half. \u0026 Ndash; ROI famous 19th-century adman / retailer John Wanamaker mass media is almost no way to track whether you are running on TV, or on the bus on the magazine, published after the ad, you probably can only pray bless consumers will therefore nabari no ou wigs buy a few more of your products. If you find that the performance changed for the better, then using the same method to continue to advertise after Sange Yue. If you do not get better, then quickly make a brand awareness survey, to convince myself at least people remember you. Over time, \u0026 ldquo; marketing \u0026 rdquo; in the enterprise becomes a \u0026 ldquo; \u0026 rdquo ;, spending does not seem to spend, business will deteriorate, spent, spent in the end do not know where to go.
Because they can not know in the end it is \u0026 ldquo; Who \u0026 rdquo; looking at my ad, looked after, there are \u0026 ldquo; Who \u0026 rdquo; buy my product, the mass media and finally evolved into a \u0026 ldquo; gillnet \u0026 rdquo; ecosystem \u0026 mdash; the media first undifferentiated rush ratings, circulation impulse to \u0026 ldquo; \u0026 rdquo ;, then overfished fish then sell the whole package the whole package advertisers \u0026 mdash; whether it is CPM (Cost per Mille) or CPRP (Cost per Rating Point) denominated way behind, which means that the value of each bead eyes are the same, regardless of his income, interest, purchase plan is how. And although companies need customers, but since fish only sell the whole package, they also had to follow blunderbus to \u0026 ldquo; exposure \u0026 rdquo; in the name of the own advertising posted everywhere \u0026 ndash; \u0026 ldquo; so much fish inside, there are always a few that I want it \u0026 rdquo;! Over time, \u0026 ldquo; advertising \u0026 rdquo; start full of \u0026 ldquo; inaccurate \u0026 rdquo; marketing information \u0026 mdash; or called \u0026 ldquo; junk \u0026 rdquo ;, and increasingly in the minds of consumers stay Under a negative impression, even so they avoid fear. But in fact, \u0026 ldquo; advertising \u0026 rdquo; you can not do this. In fact, in my familiar Internet industry, advertising is not so engaged. Good Internet companies, never put advertising as a cost, good Internet companies, in fact, advertising as a \u0026 ldquo; \u0026 rdquo ;, investment since the times of John Wanamaker is different, in the Internet The world, you never know that half wasted, which half. Good Internet company boss, every day will're investing tens, hundreds of \u0026 ldquo; advertising channel \u0026 rdquo; spread to examine carefully calculate ROI, look generated LTV is greater than CPA. High rate of return, they did not hesitate buying the remuneration is negative, they will first Cosplay Costumes try to replace the creative, if still no improvement, then immediately cut down, back and forth may be less than two days.
This constant repetition of optimizing their marketing investments, never-ending day. This is the \u0026 ldquo; one piece wigs public \u0026 rdquo; and \u0026 ldquo; network \u0026 rdquo; the biggest difference, is to enter the know-how of entrepreneurs of the Internet industry must learn, whether you are going to invest advertising, or be invested advertising. ___ Welcome you \u0026 ldquo; left \u0026 rdquo; to be my friend: Tracking MR JAMIE on Facebook (Photo via jdhancock, CC License) Viai horse Bymrjamie Sina microblogging: http: //weibo.com/mrjamie (Note: The writer is a well-known independent blogger is mrjamie, original dark horse i i invite independent bloggers settled horse column, contact please private letter @ old yuppies)