BI / CRM / operator service providers, telecommunications camp you still stick? Approaching the electricity supplier to bowl! ? BI, CRM concepts put forward in the last century came at a practical level, but also the first in the IT and telecommunications industry practice. Despite stiff academic concept, I understand, BI Hao, CRM or, and, later, precision marketing it is most critical is the two points: 1) The user guide: starting to think from a user's perspective, including the needs of users insight into how changes based on user needs and the scene to conduct an external marketing work, the internal operation and management; 2) Data Drive: All analysis, decision-making, and even perform various subtle aspects of the process, try to fall on the data level,
This category of data which includes simple statistics, including the integration of BI, data mining techniques to predict outcomes, the most typical is a variety of user data tag or content label. As for the domestic telecom operators, namely the idea of the two should 'carry a high degree', and 'implement', often require 'firm' support, which is in the party's software, service providers, in these 'manufacturer', the localization of both AsiaInfo and Huawei, are also multinational companies like IBM, Teradata, Accenture, and we provide support in the form of roughly can be divided into three categories: providing a) software and platforms: namely from simple tools, software systems perspective to understand CRM, BI, sold leave; b) personal localization IT services: operation and maintenance of the system, develop an optimized functional modules, daily data development, simple statistics Cosplay Costumes and so on; c ) Business operating services provided: From the perspective of business operators, provides services such as business data analysis, decision analysis, business strategy architecture, refined operation, co-operation and other more in-depth customer service solutions to business problems, as well as part of IT above floor , including some of the data service product design and development, the development of traditional BI thematic models and decision analysis capabilities into the BI product design and development of intelligent decision ... Of course, in the domestic telecommunications industry, half the market atmosphere of work, above Virtual and inevitably, there will be many aspects of 'water' feeling. But the positive point of view, there are many positive things settle down, especially the 'user-oriented' and 'data-driven' concept in the middle of operators and vendors from party hard 'rooted' to the unfolding positive cycle - to infiltrate various business units, and gradually reform the existing traditional analysis, decision-making mechanism (to some extent). In addition, personnel selection and training mechanism is in the process of evolving, especially the kind of roles between the essential business and Technology / IT staff in the middle of this role often have a technical background, expertise in data skills, and are familiar with business decision support logic, based on real business problems and scenarios, make quick decision-making framework, and landing through the data and BI technologies to specific products, or directly optimize operational business processes (in this session with a BA Acting BI to probably more realistic understanding). This process of change as described above, if taking into account the organization, decision-making, cultural genes resistance, in fact, is a very difficult process, the process, the manufacturers though not entirely, 'penetrated' the BI, CRM those areas, but at least, enlightenment, and practice a lot of things, they understand a user-oriented, data-driven how things are supposed to promote more successful, business analysis and decision-making should be how to build basic skills, technical data related to how reserves, cross-cutting areas of different positioning of personnel should how culture ... talking about this seemingly wonderful story can go on. However, the inevitable frustration that, earnestly domestic carriers will eventually dry, but the Internet industry, from the beginning of last year show signs of fatigue, the original operators around the business system, and although most are still the foundation, However, the edge of the party system companies have actually started to be inadequate, faced with the pressure of transition. Of course, the transformation of the way is different, it is possible lolita dresses to expand the industry, such as Teradata has been actively expanding aviation, the financial sector; also be regional development, such as AsiaInfo's overseas expansion; or is directly inside Internet incubator or venture investment company or department. Here I want to talk about the opportunity to understand that such vendors electricity supplier industry. In the past ten years time, the electricity supplier industry has gone from the edge to the mainstream of the process, many manufacturers, sellers have tasted the sweetness of the demographic dividend, combined with the 'big promotion,' 'paid promotion ',' brush list 'and other quick means sellers can say before electricity supplier has been in a' fast track ', but with more and more opponents driveway,' fast track 'has gradually become a' slow lane 'in this stage, players direct fight more internal strength, can do the finer details of the operation of the internal organs. In this just from the fast lane to the slow lane of the time now, how or to maintain the original paid to promote pro-expansion mode + large, it is difficult to taste the sweetness of the demographic dividend, as they are still stuck in the 'I have what I sell What is 'the traditional framework of thinking, the new phase of greater need' what you need, what I sell. ' In this new phase, the electricity supplier more issues to be addressed include: how to better insight into customer needs, how to understand my clients is what constitutes what behavior they each have different features how to carry out targeted customer base??
Active marketing? How do members of management, affiliate marketing? How old commodity-oriented business model to a customer-oriented part of the switch mode of operation? relevant organizational structure should be how to adjust? data should how popular culture? How to change the style of the traditional racking our brains decision-making mechanisms, and the use of data-driven decision-making, etc.? Faced with these problems, scratch groping forward, obviously not the best, a more reasonable approach is to absorb the fusion mature industry matures team or individual, as did Ali - Ali lot of talent data, the data from the telecommunications industry concept ; another example of IBM also through cooperation with Suning actively cut electricity provider market; and the early years in the telecommunications industry consulting services also by China Academy of Chinese Academy few clouds in the field of electricity supplier do CRM and impressive ...... CRM in electricity supplier, BI field, there are many similar opportunities, not just exist in the CRM / BI technical level, but also includes the concept of universal restructuring-related angel beats wigs CRM related business processes, application-oriented BI needs and so on. Still stick in the telecommunications industry, BI / CRM / operator service providers, are you ready? Episode from the old read Wu's blog (data12345.com) Via tiger sniffing network