Five strongest 'spokesman' Demystifying 2014 entertainment Truth i dark horse: the entertainment being the Internet collapse? This formulation is somewhat sensational, but much screen time is already a high-profile arrival. The rapid rise of video sites, the rapid development of mobile Internet, smart phones increasingly mononoke cosplay popular show, the entertainment era is rebooting. \u0026 Ldquo; your circle \u0026 rdquo; for communication channels, content receiving mode, the conversion from the audience on topics such as the user must be put on the research agenda. Then, a series of questions, and in the entertainment era is restarted, the film investment more attention to it? Television production and investment will face what kind of test? Variety has a phenomenal sense next is what? Music and performance market to Go? What kind of a star pattern should match this era? From left to right: Dani, Xiedi Kui, Shen Li Hui, Ke Liming, Juan (deputy chief editor of Tencent, Tencent video editor Juan), Liu Jing (Tencent Information Ministry, deputy director of recreation centers) December 26 Tencent released a '2014 Entertainment White Paper' (hereinafter referred to as \u0026 ldquo; White \u0026 rdquo;), from the perspective of big data interpretation 2014 film, television, arts, music and changes and trends in the field of five stars in the Internet Age . Five were invited to the conference site from the five areas most \u0026 ldquo; \u0026 rdquo ;, spokesman are 'Old Boys: The Way of the Dragon' producer 柯利明, 'Let's get married' director Liu Jiang, 'Daddy go Where 'director Xie Dikui, Modern Sky general manager Shen Li Hui, and Dani days of entertainment media president. They summarize large data-based analysis to filter out bias, true face of this is to restart the entertainment era. How the entertainment industry into the future? You may be able to find the answer. By 2014, China produced nearly 30 billion entertainment industry box office, over 15,000 TV episodes, 303 variety show. Series gratifying figures reveals thriving entertainment. It has a kind of behind the seemingly thriving entertainment simmering, digital and uncover the truth behind the metaphor of society what kind of future trends? The following look i dark horse for everyone finishing dry content. Film: The Golden Age from the only one step away 柯利明: investors focusing on the selection of data according to the White Paper (the statistics Tencent through research, information integration from external public), the number of Chinese screens in 2014 increased to 23,000, A total of 324 films released, creating a total of nearly 300 million box office gross, as a whole continued to achieve rapid growth. This is where the hidden market trend points to be verified: 1, in charge of life and death at the box office, or will no longer be the director. White Paper Data show that in Chinese film box office Top10 of the film, the new director will occupy six seats. Some of the film's box office and reputation a structural differences. Interpretation of Tencent entertainment centers movie channel editor had the sword is given, the future director in a movie at the box office in the role may become weaker, the most important is the hand behind the push plate. 2, comedy, science fiction, cartoon theme of the movie is more sought after. From the type of view, in the Top10 in the movie, comedy type accounted for eight, almost became the first domestic film of productivity. The film's overseas box office list of the top eight is a sci-fi film. Animation film is popular with children and families welcome, belong to a potential gold mine for the future. 3, the investment, the film will be more integrated with the industry. As of September 25, 2014, film companies launched a total of 63 mergers and acquisitions, involving nearly 65 billion yuan of funds. These investors are from the Internet, investing in tourism, financial services, food industry, retail, the movie did more boundaries. This also should be a dark horse at the First Year after Wang Changtian pay at the said: the future of cinema will have a relationship with all sectors. 4, BAT incoming film market will become more. With music as, excellent soil, Tencent, Alibaba, iQIYI other Internet giants have involved the film industry, the number of movies produced by the network bigwigs involved in ushering in the explosive growth, only Tencent broke the next year will be produced as many as 12 movie. 5, online ticketing platform competition will become increasingly fierce. Especially online seat selection market, will in the current 15% market share sustained and rapid growth. Faced with such a digital list, 'Old Boys: The Way of the Dragon' producer Keli Ming from the investor's point of view expressed concerns: the film industry the past two years there have been pouring money into the market thriving perhaps only appearance . In fact, for most investors, including him, the next year to do the kind of content, the investment direction is not clear what. \u0026 Ldquo; we like to be blinded by the elephants, big market, a lot of hot money. But as an investor, what I want to shoot next year, what do deeply confused. \u0026 Rdquo; Ke Liming admitted that all the data to get the industry, including the company made cost control and management systems, as well as a way to select IP are not yet ripe. Concrete construction, including directors and actors have an effect on the realization of the final argument. Keli Ming entered the film industry five years ago. Starting in 2011, he realized the significance of the capital involved in the film industry. This year, he invested in 'To the youth,' 'Old Boys: The Way of the Dragon', 'Beijing No War' and other television drama. Based on experience, the film investment next year he gives some of his reference recommendations: 1, in addition to the best-selling book IP, the average content of hard eligible high box office, only a small part of the cost of the movie may be a miracle. 2, this year, overseas sheet TOP10 are big production science fiction, some small production, and no movie star big coffee growing pressure to theatrical distribution. Increased investment to do some great science fiction film is the trend. 3, for the investment company, the most important is the choice of content. Currently, the industry is rarely put thought into the content of the whole design, story design. Producer in the selection of the content not necessarily depend on the best-selling book, the key is to see whether there is content to find something in the expression of emotion. 4, all types will be a good movie, as long as you know how to do project management. Who adaptation, how adaptation is the next problem to be katekyo hitman reborn wigs solved. Making the entire investment management process is also very important, after obtaining an IP needs to dedicate themselves to do product design, including specialized IP conversion, marketing rhythm, the actor's configuration. TV Series: upheaval in the fog ahead Liu Jiang: With the investment after the identity of content creators can not be too headstrong to television production and investment in people, the white paper can be found in at least two important information: First television purchase price star paycheck by \u0026 ldquo; a drama two weeks \u0026 rdquo; policy implications, or will gradually return to reason; the second is the rise of video sites so that network drama royalties increase. Overseas drama of the purchase price appeared polarization: American TV prices relatively stable, independent radio drama $ 30,000 an episode, non-exclusive broadcast a drama set in the 2000-4000 US dollars; drama, from 'heirs' 90,000 yuan a set The price to 'My Love From The Star' raised 185,000 yuan a set, to the recent hit 'Pinocchio' up to 1.73 million yuan, Korean online copyright sale price continued to show double rise. Overall, the field of drama in 2014 in a wonderful era. 'We get married,' the director Liu Jiang believes that in this wonderful era, has become a TV series to another network copyright recover funds positions. However, demand for video content on the site itself is still in short supply in the state, and thus may be able to fight for good content when the Party. Liu Jiang, director for ten years, after the cooperation with Perfect World, has added the investor's identity. With a new identity and then look at the market, he found the media to see the new changes, the group has not played too headstrong to personal preference. Liu Jiang said that since a boss, especially after doing a producer to shoot spy war drama less. 'Before the Dawn' Prior to the shooting, although word of mouth is very good, but the new media change the industry so that it is not commercially successful. Spy Game play video copyright generally not sold at high prices, until three years ago, the price was suddenly soaring. In addition, Liu Jiang also believes that follow the pace of movement of the times, a good play in addition to considering the traditional TV audience, the more the audience but also consider the network, to study new media. A play real fire must be lit in the network, which is the inevitable trend of multi-screen adaptation of the times, the mobile Internet era. Variety: magical and barbaric growth Xie Dikui: Best of the next program requires five elements of the 2014 Mainland variety circle, the program has a total of 303 files on-line. Among them, the ratings show a break from 2013's 31 steps to the 36 stalls.
The third quarter, 'Chinese good sound' and the second quarter, 'Where is the father,' not only dominate the 2014 TV screen, too, is dominant network platform. With 'Where is the father,' the hit, a total Cosplay Costumes of 20 stalls emerged paternity programs. According to the findings on the country's top 10 satellite channels, broadcast programs last season only 36 stalls, 73 stalls this year, next year may be more than 100 stalls, which is the most cost-effective and comedy programs. Outdoor reality show is a single set in the highest production costs, but will continue to be the trend next year. Well, among the many stalls on the upcoming reality show, who is under a program it regressed? 'Where is the father' producer Xie Dikui starting from their own experience, given the trend of the five judges. 1, but not really show. Features reality show is a must to \u0026 ldquo; real \u0026 rdquo ;, next year, although there are more than show, but too much emphasis on \u0026 ldquo; Show \u0026 rdquo; the program will not let the audience have a real resonance. 2, music and impressive. A show basic requirement is to make the audience feel pleasure watching. In the campaign stars, Niubi program should be able to give the audience some thought, even though it is a fast consumer goods, but the more profound conception of the program regressed. 3, come prepared. Competition is relatively quick success of the major TV, often get a good foreign programs mode, quickly look for stars to do, but this hasty launched projects tend to not be successful, the program must be really good after a long period of planning , a variety of changes like a good predictability of the response, the content gains. 4, dark horse may be born at the grassroots programs. Star has achieved the ultimate reality show, has reached a bottleneck, the first-line star reality show prices have risen very crazy, second and third stars are price increases, this phenomenon will not last. Variety show if they can really return to roots, some of the living conditions of ordinary owner surnamed reaction, there may be a dark horse. 5, let the original to be stronger. 2014 annual season 73 broadcast programs, only 25 are \u0026 ldquo; import \u0026 rdquo; and original programming accounted for Qi Cheng. 2015 is the year the outbreak of large real Chinese original programming, we want to encourage television do original programming. This year, the video site for homemade program to increase investment, but also to practitioners of traditional television felt no pressure. Before a site to do a show put one or two million is a big production, but now in terms of the intensity of investment, are significantly overweight or depth, however, Xiedi Kui said that self-control traditional media based on years of sedimentation, the advantage still it goes without saying. Music: Badlands who sing Shen Li Hui: Future online live market share will not be much 'entertainment white paper' with \u0026 ldquo; wilderness elk \u0026 rdquo; to describe the music market. Modern Sky general manager Shen Li Hui understanding is: \u0026 ldquo; domestic and foreign music industry are shrinking worldwide record sales of nearly three years, fell by more than half, the domestic music market, relatively low starting point, but the entire music industry in recent years has been much better a. 2014, concert actually in full swing, the concert was held under the line a total of 1444 games. \u0026 Rdquo; this year there is a particularly interesting phenomenon is that once overbearing and sometimes singer who now have to depend film and television industry. From the first to the end of the year, scream your name, the number was on the issue of so-called \u0026 ldquo; \u0026 rdquo ;, Chinese songs are film songs, pick the songs and contracted network Divine Comedy. While relying on a variety show so popular singer rapid recovery is a great shortcut adverse economic growth, by virtue of the second quarter, 'I Am a Singer 2' boarded the users and the media attention the singer chart Deng purple chess is the best example. Traditional music \u0026 ldquo; out \u0026 rdquo; for many years, the domestic online music sites are for three consecutive years in the expansion of the scale of the 2014 market could reach 3.84 billion yuan. However, most online music sites still could not escape the fate dying, the average loss of up to tens of millions. While paid downloads already launched, but completely unable to afford the huge cost of buying copyrights. This is known as the first year of the online performance market, live concert hot line might be able to find a good business model. Live online performances for this trend, Shen Li Hui's view is that compared to the traditional broadcast revenue performance, the Internet platform is just beginning, the future market share of accounting will not be much. Stars: Dani transparent era: the Internet age will reshape the \u0026 ldquo; Idol \u0026 rdquo; 2014, the netizens began more sought after artists with positive energy, the actress married Procreated attention and praise of the highest rate of joint with their adorable baby also adorable. In TFboys as the representative of a small meat is forcing senior idol get more public attention. In addition, the star of different ages have their own audiences, such as Zhang Kaili is the goddess after 50, while Kris Wu is a man of God is deserved after a 90. As the entertainment \u0026 ldquo; a star \u0026 rdquo; the first person, Dani days of entertainment media to witness the Chinese president, almost star-making era draft age and years of historical changes, but in the face of the Internet on traditional star-making mode of attack and subversion when she admitted she did feel the panic. In front of the trend, bound to seek new business models, provided on the current era in which there is a correct perception of l. Transparent era Dani understood mainly covers the following dimensions: 1, transparency of information, and entertainment lowering the threshold. Through a strong network of communication and information sharing, challenges the entire entertainment industry group encountered is orchestrated content may be quickly overwhelmed by the headlines more and more conscious on the ground difficult. 2, artist management and entertainment company's public relations capacity test. To clarify and suppression of negative news for the artists, the team's costs higher than before, and there may be a photo, a grapevine is enough to make the team a few years of effort down the drain, which is transparent to the entertainment age, brokers bring test. 3, the true nature more easily recognized, there will be more tolerant personality. Transparent era, the star image has been fuller exposure, including eating phase, romance, public morality. Mystery star is no longer required to deliberate, the true nature of the show is a transparent element X needs of the times. 4, standing on the artist's point of view, transparent era of the Internet may be a good thing, they can take this chance to get a new, more dynamic fans. In the days of entertainment artists Li's example, her last year on 'Happy Boys' program quips, showing high emotional intelligence, there is attitude, feelings side, so many viewers turn pink success. \u0026 Ldquo; I think, will certainly have a future based entirely on the Internet idol charisma, he is not necessarily the most fashionable and not necessarily the act, sing the best, but it is best to get internet hotspot super idol. Where he is, who he is, we do not know, but the data we have seen this trend. We like big data, but also encourages the most authentic self, the most primitive passion and creativity. We look forward to such a dark horse idol. \u0026 Rdquo; Dani said. This article is copyrighted i dark horse at all, please indicate the source, thanks to the support, rights reserved!