Cut 'Apple' brothers Source: 21st Century Business Herald iPone5 arrival, so the fate of the compass derivative technology changes. Two years ago, Pan Lei, Pan Yong brother toss a warehouse in Shenzhen, out of a product, it will not call and send text messages iPod Touch into a iPhone, this is called \u0026 ldquo; apple \u0026 rdquo; products After the rapid spread of the Internet is known to everyone. Pan Brothers is precisely aimed at the Apple's products in the market blind, we developed the iPhone derivatives, and in August 2010 founded the derivative Technology Limited. After gradually been forgotten, however, and then final fantasy xii wigs it broke out with a series of apple variety of products issues.
But all that evening of 12 September 2012 occurred so that Pan Brothers return to the main field is intelligent communications, do a combination of hardware and software products as they are founded derived technology should hold. Compared to other cottage industries, Pan Brothers in the circle be quite creative ability, and therefore subject to a number of \u0026 ldquo; people with lofty ideals \u0026 rdquo; sought after, back and forth to absorb more than a dozen employees to expand the force, but also for each employees are equipped with laptops, in spite of all Haier, Shenzhou and other second-tier brands, but the two brothers trying to make this company more high-tech look of some, there is no choice Huaqiang North, and the choice in addition to rent, Huaqiang North Dafen high level problem, there is to make the company become more artistic atmosphere, away from the
Huaqiang North cottage that strong taste. \u0026 Ldquo; They (Pan Brothers) is still very thoughts and ideas, and those of cottage industries which have a significantly different, in fact, to distinguish between non-cottage cottage main factors to see whether there is innovation, rather than the brand's reputation in size. \u0026 Rdquo; A person attracted to join the case expression derived technology. \u0026 Ldquo; fresh \u0026 rdquo; plan was once a day continuously bombed dozens of media Pan Brothers contemplating the future of business in today's calm. Late last year, Pan Brothers will move to the company's new office in a residential district near Shenzhen Dafen village, in the apartments within this Sishiliangting began their second venture. Pan Lei believes that relying solely on this single apple products pose a real problem, if you want to blaze a new trail in the abundance of competitors, diversification of routes in the route at this stage is forced to choose. So far, Apple's disk, wireless version \u0026 ldquo; apple \u0026 rdquo; as well as its own brand of mobile phones under the diversification route guidance is complete, users will be Apple's disk into the iPhone's charging port, so read on iPhone disk movies and music directly, You can also copy iPhone photos directly cut into the pan \u0026 mdash; \u0026 mdash; not connected to the computer, do not connect Apple's App Store iTunes. And traditional U disk, \u0026 ldquo; apple plate \u0026 rdquo; also has a USB port, users can also disk files and computer files to copy each other, which touches a lot easier for people who are not accustomed to iTunes. For the wireless version of \u0026 ldquo; \u0026 rdquo ;, apple technology known for Pan Beach this is talked about, he believes he solved the most high-end smart phones can not dual card dual standby problem, users only need to hold a wireless version of \u0026 ldquo; apple \u0026 rdquo ;, you can directly call and send text messages. The device can also be inserted into the second card, and the iPhone together to achieve dual card dual standby. \u0026 Ldquo; your hand with the Andrews machine, you can achieve this functionality. \u0026 Rdquo; Pan Yong said, pointing to the hands of reporters phone, look in a bit of pride. Surprisingly, in introducing its own brand of mobile phones, Pan Yong for \u0026 ldquo; cottage \u0026 rdquo; words do not begrudge, had long gone pride, in his view, this phone is just the basis of the Andrew system some small details of the changes, and then through the low-cost sourcing \u0026 ldquo; patchwork \u0026 rdquo; out of a 5.3-inch screen, shaped like the Samsung note, priced at only 798 yuan of \u0026 ldquo; cottage \u0026 rdquo; the product does not contain any innovation factor. Decided to make a phone is brother Pan Lei idea, more skilled in business operations brother as he does not like indulging in technology research and development, in the cottage era of rampant, want each product creative is not realistic, although only a mobile phone profit of 20 yuan, but the average monthly sales of nearly 1,000 units to some extent for the whole company's revenue contribution. \u0026 Ldquo; margins at this stage is not the most important, and ultimately how much money you can earn is a start-up company's most valued, long-term and stable order can let us first foothold in the industry. \u0026 Rdquo; Pan Lei said. Pan Brothers also imitate millet phone sales model \u0026 mdash; \u0026 mdash; without any agents, direct sales in its official website, the company also set up a business network sales department.
Then Pan Beach is not that naive art school youth, although they can not as well versed in the rules of the game business old \u0026 ldquo; slippery \u0026 rdquo; general ease, but also gradually accept the recommendation of his brother. Although the phone is not pushing for his brother very much agree with, but had to admit that the technology into products and market success is Pofeizhouzhe. \u0026 Ldquo; do and make technology products or different, as long as they do technical satisfaction you can, make products to take into account many aspects, such as the feelings of consumers, and so on. \u0026 Rdquo; Pan Yong said. In fact, Pan Brothers in apple after each product have considerable experimental, to seek a breakthrough in a specific way clear its own direction of development of strategic planning, although Pan Brothers made a more diversified enough effort, but still nearly half apple revenues of the company's overall revenue, for improving its business model is still a long way to go. \u0026 Ldquo; business, our brothers just started, many places are still exploratory stage. \u0026 Rdquo; Pan Lei said. Rules of the game for Pan Brothers, the first test in the garage occasional success, let them rise to fame and completed the initial stage of accumulation business, now it has become the PRD IT product business of a member of the army, in the cottage rampant , frequently set off a price war disorderly markets, causing rushed into the results of their hard-developed production are easily stolen people. In 2010, after numerous brothers to discuss cooperation with a manufacturer, which launched the \u0026 ldquo; \u0026 rdquo ;, when generation apple in two brothers look forward to the future dream of getting rich, they found the same section cottage products on the market In further tracing discovery, the manufacturer was her partner.
But the brothers did not give up, again sought a cooperative manufacturers. This time, Pan Yong specifically to software plus a secret, but it did not get rid of the bad luck to be copied, and the second to break the Pan swimming partners encryption technology, the market launch of an almost identical \u0026 ldquo; apple enhanced version \u0026 rdquo ;. This makes very angry brothers, the day before the banquet room also friendships, the next day became the sworn enemy, the contrast before and after entering the mall so that Pan Brothers know what to do, and that they then repeatedly two near \u0026 ldquo; best \u0026 rdquo; partners to communicate, and ask to give up on their own copy, but was rejected each other. Apple infringement litigation regarding Proview since the beginning of February this year, continues to heat seemed to see the two brothers to solve the problem through legal channels hope that Proview and Apple in favor of confrontation, they face copycat wrong, win and mention, in the introduction to a lawyer through a friend, and paid thousands of dollars attorneys forensics fees, if the lawsuit is successful, lawyers would get 30% of the amount of compensation reward. But the result was nothing, always wanted to own a say in Pan Brothers have gradually accepted the underlying rules of the game. \u0026 Ldquo; I need to do now is to gradually upgrade their products, raise the threshold at the technical level, so the cottage can not start. \u0026 Rdquo; Pan Yong looked at the company conference room that patent helpless sigh, which clearly express the description of the patent apple apple of: \u0026 ldquo; a peripheral mobile electronic apparatus. \u0026 Rdquo; this time they did draw a lesson before \u0026 mdash; \u0026 mdash; did not rush to the product patent, but Apple disk and other new products not yet put into it in, you have set up the encryption procedures to prevent being \u0026 ldquo; cottage \u0026 rdquo ;.潘磊清 wake up to realize how powerful competitor strength, cottage industries in the Pearl River Delta in the hundreds of millions of capital and plagiarism team, as well as a complete industrial chain and channels. Apple, Samsung and other well-known brands each introduced a product, not within a week, in Shenzhen Huaqiang North knockoff you can find many buyers from Africa, India and other emerging market regions come to Huaqiang North, bluntly pointing to the cottage collected within the counter, shouting: \u0026 ldquo; copy, how much? \u0026 Rdquo; the ability to imitate a strong, fast shipping almost all-pervasive cottage industries, in addition to the core of the graphics data encryption, Pan Yong will delete all the data previously designed, \u0026 ldquo; I'm sorry, the first generation apple designed shooting Pictures that can not be found, because the fear of being copied. \u0026 Rdquo; Pan Yong was unable to come up with the initial design for their own idea of drawing apologize.
And when the reporter asked the company WIFI network use the Internet, Pan Yong insisted personally enter the password for reporters, and the elimination of automatic connection and remembering passwords, entered in the 10 letters back and forth to smooth the Internet, to prevent data leakage, already armed to Pan Yong tooth hope reporters can understand his difficulties. In the subsequent selection of foundries, Pan Brothers will be particularly careful, not only by trusted friends or relatives, we also have to cross-check each other's business integrity, with \u0026 ldquo; once bitten twice shy \u0026 rdquo ; to describe Pan Brothers is not an exaggeration.