[Editor's Note] traditional media, to die for survival Shanghai 'Evening News' ceased publication, the shock is great, but feel no surprise. Because the plight of print media, has been close to the limit - - the first half of 2013, six domestic newspapers listed companies year on year revenue decline of 4, ST Media drop of 72%, an increase of two - Brilliant communication and Zhejiang media reported, only because driving online game business. It is anticipated that by 2014, there will be a lot of paper media to leave the stage. However, the decline of print media, but the media on behalf of the original paper on which print advertising decline survival modeDespit. e the level of the problem is not content to say, just as a channel, the traditional paper media really keep a lot of shortcomings, such as its reaction speed is very slow - the earliest in order to reflect the occurrence of and changes in the news a few hours later; its efficiency is low - after newspapers or magazines mailed difficult to count how many people watch, hardly interact and readers; its high costs - paper, printing and delivery of these costs has nothing to do with the content production accounted for a large media operators proportion, and there is no scale. But again, the advantages of paper media still exists - it's easy to read in almost any situation; be able to bring people to the pleasure and comfort of reading; for a long time and at great length deep reading.
These features, destined paper media in this day and age, can only be a reading medium special scenarios, rather than the entire media. Future media, should no longer be a magazine or a newspaper, but rather a brand, it represents a unique taste and stand reading through various media forms, serve specific populations, print and new Media are just customers access to content based on different needs and habits of a scene channels only. Like 'Dragon' in Cosplay Costumes the Xu Zhu himself to death to survive, to break Jane Long chess game, as if the line of sight away from the print media, the operating focus to a larger space in the new media field, I believe that the media industry will have a broader future.
Because the market is still, demand is even more exuberant. Media do is how to use new technologies to change themselves, the brand influence from 'commercial value' and endorsement of paper media, but also on the flow rate and registration of traction has played a significant role. January 2014 New Series Trailer [cover] Suning Suning transition into the deep water transition to the Internet has been very clear ideas, but in the Internet age, there is not much time left to Suning. So Zhang Jindong, Suning Appliance deadline given is: six months. [Special] 2014 forecast 2014 planning, China will usher in the first policy, capital and technology together three major driving forces acting on the economy of the era, industrial transformation and huge changes will occur simultaneously. In this regard, 'commercial value' this year made a 12-point prediction, invites you to witness.