Netflix: How 7 group data tell you 'house of cards' to get the company behind the worldi dark horse: Air Jordan 2 Netflix second-quarter earnings July 23 announcement, in which a number of the most striking: Netfilx Nike Shoes site users subscribe to more than 50 million. 17 years ago, they only offer a DVD rental service, inventory and only 500 companies. The same is rented DVD, why Netflix can do today? 17 years ago, they only offer a DVD rental service, inventory and only 500 companies. Netflix's ability to innovate allow more users to its stickiness, in recent years, self-made drama 'house of cards', 'Women's Prison' further established its own brand, while giving the traditional TV media exert a lot of pressure. We take a look, as is rent DVD's, why Netflix can do today? Each step 1. Netflix subscribers continues to grow development are exactly on point standing on the development of the Internet, when established in 1997, it established its own selection of films was new website rent on DVD, and use a single network overnight direct mail service mode, and when the video rental market dominant Blockbuster (Blockbuster) business model is still stuck in to the shop lease bulky VHS videotape of the stage; in 2007 it grasp the rise of streaming service opportunities successful transition. Learn the rules of operation of the online world created from the start Netflix subscribers will always grow, and in the second quarter of 2014 celebrates its first 50 million subscribers. 2. From the \u0026 ldquo; rent discs brother \u0026 rdquo; to \u0026 ldquo; video large \u0026 rdquo; even in newly established in 1997 as a DVD by mail rental service Netflix has maintained a keen insight into the 10 years this figure has become 10 million copies of DVD, also replaced the DVD rental service Blockbuster boss position. 2011 profit decline, the market value has shrunk, and later with self-made drama and expand cooperation strategy was a 32.3% market share. 3. Simplified business model transformation seven years ago now appears to be the most important Nike Air Force 1 decision Netflix, streaming service allows users to simplify the repeated viewing of the process, in the era of customer retention DVD rental and also continue to attract new, younger customers. 4. have to pay the price in the third quarter of 2012 for the failure mode, Netflix's revenue fell by 88%, the annual profit of only $ 17.15 million market capitalization has shrunk from the $ 15 billion in 2011 to $ 3.3 billion. The reason lies in the business structure changes and price increases led to many users leave. September 2011, Netflix traditional DVD business independent, and their two businesses and online video were charged, and select a monthly total of nearly $ 16 two services, the total cost Air Jordan 7 Retro of services rose 60%, and the two businesses Also using two sites and two accounts. Netflix did so in order to reduce the frequency of subscribers subscribe DVD, after all, logistics, warehousing, order the new album is a huge cost, and streaming media into the much more flexible. However, users are not buying it, up to 80 million users angrily leave, Netflix helpless month after the implementation of this initiative to abolish it. 5. The catch \u0026 ldquo; Big Data \u0026 rdquo; ride Netflix again quasi-step development of the Internet node is the 2013 launch of the series 'house of cards', the drama is in addition to Netflix's first home-made drama, but also to catch live \u0026 ldquo; Big Data \u0026 rdquo; the buzzword as publicity stunt. By activity on the site's daily production, such as collection, recommend, playback, pause, and a user's search request, etc., Netflix predicts Kevin \u0026 middot; Spacey, David \u0026 middot; Finch and \u0026 ldquo; BBC Publisher \u0026 rdquo ; three elements combined product will blaze the drama, but also to seize Kids Shoes the user bored \u0026 ldquo; chase drama \u0026 rdquo; change the mentality of the playback time launch a full season. 6. Why do homemade drama? Netflix currently spend money to buy the copyright year on, it has been close to 50% of revenue, while these costs as competition intensifies, it will only continue to climb, if not to open by homemade drama, Netflix will be difficult to maintain at present only 5 % net profit margin. In 2012, Amazon bypass Netflix, and the market's major copyright subcontractors Epix (Lions Gate, MGM, Paramount joint investment company) entered into direct cooperation agreement, access to the authorized 2000 film, which makes Netflix Air Jordan 19 scale Nike Hyperdunk advantages are more and more competitors thinned, and a large amount of users based on their own self-made drama development of new markets is a more intelligent approach. 7. 'house of cards' of power in 2013 Netflix harvested about 10 million of the new user fee, which is to invest $ 100 million in 'house of cards' return to donate most direct sweetness Netflix. After the 2014 launch of 'house of cards' in the second quarter, Netflix is famous. They then put into making homemade drama 'Women's Prison' at the 66th got 12 Emmy nominations, with 'house of cards' sustained energy, Netflix's 31 Emmy nominations CCP harvested in, And this figure is only 14 last year. Drawing: Wang Shiwei