Business logic automotive after market[i horse REVIEW] recently and I talked after the automotive market business model many friends, I found a Air Jordan 2 lot of friends on the entire automotive after market business opportunities lack an overall logical thinking, a lot of friends of entrepreneurial thinking is based on the high-priced monopoly 4S shop logic-based, low-cost service on certain Me and above. Slight progress is based on the resources they have owners or they have maintenance enterprise resource basis, but these are not the real logic of the market - there is demand there is supply business success does not mean you need to draw a former venture A map of the automobile market in question, identify problems and find real pain point, low-cost one-button address these pain points are the key to success. To draw a map of the problem, you must first create a mental model. Earlier, I write articles like to talk about business opportunities itself, today I macro level, about the whole after-market business should have logical thinking. I want to build a model of logical thinking helps us maintain rational thinking Entrepreneurship in time. If after the entire car market as a huge ecosystem, such as a pond, fish pond in the Volkswagen, Toyota, Nissan, Hyundai, SAIC, Changan, Geely, Great Wall and other auto companies, they sell every day The new car is equal to continue to put the fish pond, and each occupies a large or small waters. 4S system established by the various manufacturers are actually equal to weave a fishing net, and so mature fish at any time in their territory in the net fishing. But there are differences due to the 4S system service capabilities from different vendors, which is equivalent to the density of nets of different latitude Nike Air Yeezy and longitude lines, the greater the mesh, the more the greater the slip, the smaller the mesh, the more management resources need to be invested, this is a opposites. Over the years, different manufacturers after-sales service network, the extension service network (Annex, finance, insurance, used cars, car rental, etc.) has been trying to weave a denser network, all the stocking of fry are net in their own nets. But the reality is that this is impossible not slip through the net nets OEMs. OEMs escape from fishing nets of small fish will not be the final freedom, many non 4S automotive service providers also weave mesh nets to catch smaller 4S slip through the net. For example, many chain repair shop 4S mesh oversized drilled loopholes, through lower service parts prices, lower labor hours price, has won the attention of many consumers. But for the moment it is just losing money earned shouted sale, the after-market repair chain development for 20 years did not pick up until recently 4S slip through the net more and more, the Internet, especially the mobile Internet on the real economy further penetration began venture capital intervention, the PLA has finally come, the People's Liberation Army into the city that day living is important, it does automobile market Industrial friend must hold. The above said is a basic mental model, we also need to understand the basis Air Jordan 7 Retro of this model a core concept --4S store this fishnet mesh is great, but it is the quality of service to capture sensitive 'big fish', those After the price-sensitive fish survived despite fall in non-4S repair shop nets, but in fact a non-4S repair shop to rely more fine nets gains fish - not low cost, but with limited income, earnings must be fine management, and afford fine management costs, recruitment obtain high-quality service personnel, for the moment still largely 4S system, non-4S system to catch the net, and to rely on low-cost standardized services rely earn a month 1-2 ten thousand profit of roadside shops, such a business model is probably not on the OEMs see if they are seen on, every minute will weave a small slip can capture the network ...... this explanation I wonder if you understand the logic of the entire pond ecosystem it? OEMs control the 4S system, Air Jordan 15 while service price is high, but it provides the ultimate service, in general it can not deny the user demand for services, particularly in the real-time three-October ...... This means that slip through the net after package may be less, not more. In this case, after the warranty period remain in the 4S will be more customers, and the initiative to leave are quality-sensitive users, they are willing to spend money, the pond in the 'big fish.' Rather than repair station 4S system is relatively inexpensive in terms of service, but if a service unprofitable, it can refuse service needs. Those after the warranty period on those who leave are usually price-sensitive users, their prices and quality service will be more preoccupied pond in the 'small fish.' Services of these 'small fish' harvest limited and difficult to customer satisfaction, which is the key to the market after the success of the long-term is difficult. After this simple definition of big fish and small fish, go back and we look at the status of service industry, we can easily find. With the 4S system OEMs groan is high demand for services, 'big fish', intentionally or unintentionally, so do not meet the above definition of 'small fish' escape big net. In this case, the non-4S shop operators to groan are the 'small fish', it is the high cost and low profit business. Make this business profitable, you must use the Internet to improve the set-off efficiency thinking, induce more fish leave 4S system, and have to reduce costs and improve profitability. If the non-4S 4S margins lower than the profit margin, that could reduce the high profit margins of the forms is intended to cover low-profit format, while low-profit format is basically not fight back. For the automotive after-market in terms of entrepreneurs, with the top model of the mind, we can think of, we may not have to stare at the net, and we can do many things, such as 4S we can help some of the reticulocyte more dense, For example, recently it was by means of micro-channel play SCRM, such as someone 4S training and personnel recruitment Nike Hyperdunk services, another example was the establishment of sheet spray center, used car center, help solve problems 4S - those who make money from the big fish of the forms will be alive and well. It's like when the gold to the United States west of the forms, although prospectors may not be able to make money, but for the gold with the tools and work clothes who can stabilize the money, such as Levi's jeans ...... A pond ecosystem is very complex, no single vendor only stick to their own piece of Nike Shoes land, to prevent the invasion of other manufacturers, in this case, insurance company or other institution is the opportunity for this ecosystem healthier, such as providing a third party for the pond fish bait fish for All nets provide reinforcement services, monitor the entire pond of oxygen and so on. In short, those who curse manufacturers stocking fry, fishing rights monopoly mindset is Nike SB not really profit from the market, that an attempt by the low price dry Ze and fishing mode of thinking can not be sustained. Manufacturers and insurance companies are the top keeper in the pond ecosystem, some of the dealer group but this big pond nets, and friends after any investment market must first study clearly ecological structure of this pond is possible to find the real needs of the pain points Select those requirements pain points more likely to meet profitability, which is due after the market entrepreneurs logical thinking!