I'm not; and thank God for it. When shopping, my family takes time reading contents and ingredients, and all the fine print. When buying clothes, we take time fitting and checking inside out a garment for workmanship. I've learned not to rely on names and signatures. My children have it in their system, too, and can definitely live without the popular logo or stripes on their apparel and gadgets. I think I got it from my parents who weren't loco over brands either, except for the toothpaste. The same brand of toothpaste we have in our bathroom. Not too brand-conscious, eh?