Suning very hard, but the future want to go beyond Jingdong need to do this in four areas[IT Times Editor's note] as a traditional leader in the home appliance retailer, Suning's development has been well received. However, with the rise of electronic business, especially in the main market of the rise of 3C Jingdong let Suning some surprise. Has 180,000 employees, more than 1,600 more than the number of stores of Suning, I want to turn really difficult. Newly reported a loss of Suning and, although Su Ning found himself a better reason, but JORDAN excuse compared to old rival Gome, Suning loss or some far-fetched. The author said the earnings from Suning to open, in-depth analysis of the reasons for the decline in profits Suning, 'Su Ning seems to do a lot of restructuring efforts, but it seems with their main business and irrelevant,' the reality. More importantly, the authors do not present an analysis beyond the root of the problem, but also on the future development of Suning put forward a four-point proposal of their contribution. July 30 news, Suning Appliance announced the 2014 first half results of Letters. Data show that in 2014 1--6 months, Suning achieved total revenue of 51.16 billion yuan, 55.532 billion yuan last year, down 7.9%; of which net loss attributable to shareholders of listed companies 749 million yuan, a net loss of 734 million yuan a year earlier , an expanded. Online revenue 8.28 billion yuan, down 22%, compared with a 10.61 billion yuan. Suning really fast track the transition back to it? After Kobe Bryant the data in the earnings report came out, the interpretation of some of the media that Suning has entered the fast lane in transition (return to growth in the channel), resulting in the judgment is based on growth of 23.71%, including online sales revenue increased 50.97% MoM. This inference is clearly untenable, it does not consider the impact of seasonal factors. If you compare the operating income in the second quarter over the same period last year, operating income increased 0.14% less. In net terms, the second quarter loss of 31.533 million yuan. Whether or net income, the reaction is negative growth data, how to return to the fast lane of the transition say? For the industry decline, Suning will be attributed to: lower aspect of the industry boom, business growth outside underpowered; on the other hand, for the overall strategic layout highlighting cloud providers, according to the Internet retail model year the company implemented a series of organizational changes and system optimization work. Wherein, PPTV invested company operating losses on investment income affect -8,115 million. These two reasons are clearly unreliable. First, that the industry boom decline, Suning's old enemy Gome has recorded a positive growth data. Gome released first-half results show notice, Gome listed companies have sales compared to same period last year, where comparable store sales growth is expected to exceed 7 percent, the United States in the first half of the total online sales grew by 50%, gross margin It is expected to exceed 7%. The second reason to say, Suning attributed to organizational changes implemented in accordance with the Internet retail model. If the reason is established, it is not possible to say Suning conceded defeat it transform itself? In addition, Suning this logic does not hold, the transition itself should not bring about a decline in operating income, the impact should be just their profits only, but the reality is that even the revenues are declining. Finally we can also compare the data with Suning Tesco Jingdong, Suning Tesco sales revenue in the first quarter of 2014 was 3.3 billion yuan, down 26.65 percent. Jingdong first quarter net revenues of 22.657 billion yuan, an increase of 65.1%. And this is Kyrie Irving the fourth consecutive quarter of Suning year growth rate down, apparently Suning Tesco has hit the ceiling of growth, and business is being Jingdong gap widening! Suning six months in the end what has been done? Suning reported a loss in the expected, but revenue also fell then inevitably some disappointment. In these six months, Suning restructuring moves frequently. Recent news is that Tencent micro letter Suning will be 'in-depth cooperation', the first phase will be issued in Nike Air Jordan 7 818 big promotion red micro-channel platform, the result was official microblogging Tencent denied. Half of the sum of the transition-related keywords, it seems to do a lot of effort, but it seems with their main business and irrelevant. And we see the results every time Suning shouted transformation, the biggest change comes not from performance improvement, but from the secondary market price rise. Earlier, Li Bin, vice president of Suning Suning announced to be in stores across the country have 2015 Latest Nike Shoes implemented free foil initiatives on the following day Suning Appliance shares rose 3.85%. June 10, Weibo Li Bin, vice president of Suning Appliance chief executive, operational headquarters news release said, 'Chinese fans a good day to come, football should not be rich and few people coming out of the game ..... Suning a small step or a giant step will be the future of Chinese football, on Wednesday to see. ' Subsequently, the stock surged more than 9%, the highest to the stock the biggest single-day gain since the highs by the end of February this year. The next day proved by the World Cup is on-line sports outdoor channels hype. Not hesitate to take risks, 'the letter Phi violations' of keeping the current hot spots continue manufacturing concepts, marketing has become the only way Suning six months. Without good fundamentals, concepts more last are clouds. Suning now the biggest problem encountered is the strategic layout of the pan is too fast, the lack of a focal point, but at the tactical level, they can not keep up with the execution. The concept is supported by Suning, will eventually come into the stock rose fell every situation. After the hustle and bustle, Suning in Nike Lebron 11 Kid the end whether nude swimming, performance can tell us everything. May 8, 2014, Zhang Jindong, to briefing investors, he said, has seen the dawn shift from corners straights. But at least from the results, we have not yet seen the light. Suning Turn Left Turn Right? As Zhang Jindong said, 'Su Ning transformation should be able to become all traditional Chinese enterprises, entities embrace the Internet model and benchmark.' 180,000 employees, more than 1,600 more than the number of stores, so much strategic layout and adjustment, from the ideological to the organization, to the final to push it, and indeed facing enormous challenges. We should certainly give more inclusive. Therefore, the purpose of writing Nike Air Jordan 3 this article is not to black Suning, but to stand on the role of spectator some advice to see whether help this retail giant scrape scraping. First, to enhance the ability to focus. As a retail giant Suning did not seem to understand the nature of retail, in wave after wave of Internet tide, always blind conformity, keen on the concept of speculation, capital operation, but did not continue to focus on core business, in do not have the case did not find out the direction of professionals eager to carry out diversified business. The past six months, Suning gathered a lot of flash, in marketing is undoubtedly a success, but the lack of a focal point less, no one knew what to do Suning, Suning they did not even find out, what the concept is almost out of the fire What to do, toss a lot of it six months down the concept of what an open platform, O2O, all the chips, crowdsourcing, finance, intelligent hardware, almost always behind the others ass run, there is no rhythm of their business. This should be Suning to reflection. Second, grasp the pain points. Suning pain points in the end is what? Only those who know the pain points in order to remedy. Now it seems that mainly two things: poor service experience and a drop in traffic. Poor service experience, which is questioned loudest. Although Suning called 'Chinese companies have no second Suning such a large logistics building', but the maximum is two concepts with the best, compared with Jingdong, at least in the logistics as well as from the experience. Consumer service experience is not with you but with the past than the competitors than as Jingdong service experience especially logistics experience doing good, so consumers have a more demanding services. Suning should listen more to what the true voice of consumers, it is undeniable Suning six months to do a great improvement of logistics experience, you can improve your customers know it? Spend so much energy to do publicity in marketing, why not serve more publicity on it? Besides traffic decline, consumers standardized 3C products online shopping habit has been formed, the flow of people now look at the store's decline is almost irreversible. Do retail, either online or offline at, in essence, it is the traffic problem. Suning first half did the most likely thing is that the phone free film, but this is only a fraction of high drainage costs, need to set a dedicated staff to Womens Nike LeBron 11 be responsible, reception twenty or thirty customers every day, because the film really be attracted In fact, very few customers. In fact, traditional retail sales promotion is one of the best ways to shop. Multi-shop, a good shop, enhance the single-store sales. But from the point of view of data in the first half, Suning to open 62 stores, closed 64 adjustment. Falling instead of rising, indeed, we need more effort. Currently offline retail system, similar to department stores, Wanda Plaza, this is the biggest crowd ShoppingMall. At this point, Suning really should learn more with the United States, more use of other people's traffic for their boot. Third, to extend the chain. Suning traffic decline is an indisputable fact. Suning stores in the most important resource is the most valuable resource is the stores. Stores with well is the advantage, with good Suning will become cumbersome. Now, despite the line Suning stores do a lot of Internet-based improvements, the new interconnection Suning display area, but did not change the idea of selling goods. Consumer online shopping 3C products mental model Nike Air Jordan Flight 45 has been established, if Suning failed to provide sufficient grounds to attract customers to the store, customers have no reason to go to the store to spend? Provides one-stop home experience, help to provide consumers with home support solutions perhaps a way out. At this point, Suning can still product delivery to the next line of museum learning. Fourth, how with competitors pk. Chinese pattern of future electricity providers must be strong stronger, and ultimately rendered oligarchs situation. As Liu Qiang Dong said last leaving only a few, and now has dropped from more than 30 to 10 more than at present. If Suning service experience especially logistics experience to catch up Jingdong, online continuing price war to seize market share so that consumers form a 'buy cheap genuine Suning 3C products' mental model veterans considered significant. Conversely, the opportunity to use the play B2C Jingdong has successfully compete talk Jingdong, Suning is not large. Suning consider using C2B play to provide consumers with personalized customer experience home support from online to offline stores drainage. The second path is the spin-off department store Suning Tesco and lines. Now Suning Tesco and line stores saddled with too much baggage to each other, drag each other. Suning Tesco independent spin-off of capital to go the route of the road maybe a rebirth. The third path is the channel sink, with the mobile Internet clinging tier cities, the layout of the rural market to seize the initiative, to lay the sniper war. [IT Times] After the series now Jingdong channel sink work being done, in fact, it would have the advantage of Suning. This heavy-duty logistics development is not easy, and many cities in the country Suning but have their own stores, providing the show's effect. This is more than Jingdong advantageous place. Suning future direction to strive to be open if the next deeper online and offline, in place does not have the advantage of Jingdong bitter force, and this is the key to success. Suning if the transition is successful, the entire retail industry, but also a happy thing, at least to avoid a dominant Jingdong. [Editor / Feng Min] Author: electricity supplier veteran bullfighter, Internet strategist, concern Internet transformation of traditional industries. Micro-channel public number: torero2013