PR is the group what creature? Forgot your husband's birthday can not forget the customer[IT Times Editor's note] PR profession in the end is what to do? Sounds tall, the access to high places every day and customer contact in touch with friends, but in fact it is the glossy surface, behind the bitterness of another Who knows? From a few little personal experience, describing the PR work, whether it is science and technology circle or entertainment, every industry PR hard figure, they are connected to the client and the media bridge. I think back, Wallace left the Huayi, crisis PR bodyguard staged all martial arts, PR decisive decision-making, to become masters, and Zhang Ziyi 'hoax donated door' in, PR mishandling, it has drawn the public's suspicion, which played to PR crucial role. PR = Public Relations = public relations = PR = Iron Man + Superman; public relations can not remember her husband's birthday but can not forget the customer's date of birth; the first of them elegant atmosphere behind hard to force again and again one, PR TIME8: 00: up, the first thing thing is the customer's Internet search keywords, and sometimes they have to buy a newspaper. Search report for two reasons, first, a summary, and secondly, if there is negative news PR to timely treatment, the negative impact down to a minimum. 12:00: Up to sixty five day would contact the media, joined the line is often called, is now generally by mail, MSN, QQ, SMS like contact. Sometimes reporters often complain that one day receive dozens of public telephone, no way, this is the PR's work. NIKE KD 6 NSW 16:00: Whether customers do or do media, PR dinners were too often in touch with friends. General invited him to dinner will go relatively petty coffee shop. 0:00: Many public relations and media are dealing with, the timetable followed by media row, domestic financial and entertainment only in the afternoon to go to work, work late, PR most is a night owl, and sometimes in the middle of the night often pass the manuscript to the media. Two, PR story 'Skeleton Demon' fighter Amanda is Wuhan, five years ago, despite her parents' objections Shanghai alone a man ran into the PR industry. 5 years later, she quit a few times, worked in an advertising agency and media administration, also did public relations firm customers, and now she has grown into a full-fledged PR. For her, public relations work, although this threshold is relatively low, but stick with it and do the good people rarely: 'Because this line is too temper people's will and endurance of the public relations circle most popular word is jittery. treading on thin ice. 'only to wait a good customer, wait a good media, but also by the Womens Nike LeBron CURRY ONE X streets of four Luantie the XX hotel recruitment of male and female public relations such a small advertising' framed. ' So, to be a successful PR to experience all the hardships, like the Monkey King in Lao Zi's alchemy furnace to Make the same eyes, after challenges before they can achieve professional ground. Do public relations work, not dressed to the nines in a high-end office every day walking around, or ask customers to eat, sing it. This line still needs passion, attentive and keen. Some PR joined the line, or when customers call the media will blush, and now has become a workplace, 'Skeleton Demon', IQ and EQ are extremely high. However, PR are faced with customers can master all of them are tough, demanding majority. For example, customers have to face a lot of strange request, but also a smile to complete. Amanda did Nike Air Max Lebron 10 Low an activity at the time, the customer must be asked to participate in all PR a black body, and can not sit all day activity had stood, the degree of weakness in the legs, you try. In public circles popular saying: 'The men make when animals, Air Lebron Slide the woman when a man makes.' This statement will be appropriate. When the PR of overtime too normal, and contact the customer affection, PR who need careful treatment, to understand the customer's birthday, whether to get married, have no children children, personal preferences, and will carefully as a memo, sent in a timely manner personalized gift, sometimes, some customers may not even family preferences are not clear, but they must be well aware of the PR. PR often feel tremendous mental pressure every day to remember all kinds of things, keep dealing with different customers, but in this profession where it is possible to learn a lot of things, including some basic guidelines usually treat relationships in the huge pressure and under abnormal Party difficulties, public relations have become 'Skeleton Demon' fighter. Dinners as good as the real interests of both Rhodes in public sector very powerful clients include Lamborghini, Michelin, Boeing, Hermes, almost a luxury and expensive gadgets are Rhodes doing. Gloria after 85 top students from Fudan University into Rhodes 3 years, talking about the exam interview, she said: 'do not you imagine the difficult, but English must pass.' Interview public relations firm, in many people's eyes are mysterious. ? Is not necessarily to be beautiful is not necessarily good drinker Gloria said:? 'There is no thing, the exam did not really mention them.' Interview talked a lot about career planning, is your own outlook, PR It requires judgment. A talked about public relations, I think a dinner party, Gloria said it was a misunderstanding. Like Rhodes such a professional public relations firm, customers are mostly Fortune 500 companies, and cooperation is very formal and transparent. Unlike the Chinese people and foreigners, they are not keen on the dinner, is more concerned about how in the shortest possible time to get things done. As a junior in PR, Gloria main content of the work is on behalf of clients and dealing with the media, for customers to pass information to the media, before being passed to the consumer or audience. The relationship between analysis and media, Gloria with the words: 'teaching and learning.' Publicist need to get more coverage from the media that to serve customers, and the media need to get more information from the public that, so long as this relationship handle, what they want, they can win. Dinner courtesy of reciprocity, which is not more than the actual interests of both sides. Write pass is issued is one of the tasks of professional public relations. Gloria thought the beginning of the main aspects of rhetorical PR draft, and later learned that accurate information is the most need to pass. PR is to provide such a service, to help facilitate the promotion of cooperation to help promote convey customers want to convey, we offer people want to know. Subparagraph favorite Gossip entertainment publicist former star broker, it is now its 2015 Latest Nike Shoes director of marketing, a Beijing film company. 'Go its own way, whatever others may say! Can must let someone else to say!' This is his mantra. In short it seems, and now many news entertainment stars are the result of hard work of public relations. PR circles, it is generally believed the crisis is the biggest test of the ability of public relations of the time. Once the stars have bad news, first-class public relations crisis can successfully become masters. Business experience, the small pieces of the most difficult cases encountered is a unit of the big production in the major TV drama aired, but broke actress 'Japan unveils door': to be photographed out of a hotel to stay the night and a great man, with Like many female stars are unspoken rules, she is relying on pure appearance only in exchange for hostesses heroine status. 'In general, appearing on the network Home News basically good communication prior to our public relations hype, but this time the door was not a direct network hostessing edit out the news, but to turn the news in the forum, which is private behavior is difficult to control. They made this possible for gossip news instinct, does not rule out competitors want to discredit the female lead suspect. 'night of the incident, the old section and his team overnight emergency meeting to discuss countermeasures, years professional experience made him quickly developed a public relations crisis countermeasures. First, control the development of the situation, PR will spend money targeted Web Editor, please delete hostessing and unspoken rules of the news, which is any crisis public relations in the era of the proliferation network must do 'compulsory exercise.' The second step, the parties quickly to brainwashing, so the female lead and the so-called 'witness' in an interview carried out high-profile rumor, while other new efforts to spread the news to conceal bad news quickly. This approach is very crucial step to become Nike Air Max 2011 Men masters. Eventually, the old section, and his public relations team played a nice turnaround. 'Japan unveils door' has not only damage the image of the actress, actually increase attention, which is the public relations effect. Such examples abound in the entertainment industry. Huayi Wallace then just leave negative news followed, probably the most sensational numbers 'Wallace bodyguard staged all martial arts, reporter was beaten notebook destroyed,' Mu Xiaoguang Fan Bingbing's bodyguard requires decisive apologize to the reporter, according to the original compensation to reporters damaged computer, called Pretty crisis PR battle. In contrast, Zhang Ziyi Zhang Ziyi broker 'hoax donated door' incident in the performance of evasive attitude and try to be brave approach, increasing everyone's suspicions, so let Zhang Ziyi again regain the image of the process is especially hard. Three, PR PR strum it, it existed since ancient times. Qin, Jin Zheng trapped when the second division will, Zhu Zhiwu as 郑国公 off playing, he makes no mention of this Fangli Yi, and to each other's interests as a breakthrough, incrementally defuse the crisis. Means of high PR, caught all kinds of '×× door' of the company should be very coveted such talent it! The first public relations from the beginning of interpersonal communication, communication, image building, marketing, development defuse the crisis public relations is also accompanied by ...... history and Anchaoyongdong. In addition to not publish a message on the microblogging not published an open letter on the Internet. 'It was a tough decision', but they do not lose the modern public relations capacity. History of the most famous of several major public relations are from China, Lu Su Three Kingdoms period should be the first Mr. Wu Group public relations, according to historical records, 'Su chief strange physical appearance,' according to the current terms, a typical big guy. Also, PR, at least in the looks. Of course, non-embroidered pillow Su brother, really terrible public relations capacity. Best of a public relations behavior, should be a solo run and Guan Gong. In the implementation of PR strategy gentle invalid, he used a complex method, diplomatic meetings + military threat, interspersed with interest to convince the like, a full range of public relations from three-dimensional multi-point, called the textbook level PR wrist! Of course, in ancient China there are some public relations Girls Hero, Li Shishi low visibility at that time, if there were newspapers, but also on entertainment headlines almost every day people. Her most glorious a history in public relations, that is, and Song Jiang period. Song Jiang from hawks to doves, Song Jiang Group to amnesty, Liangshan group to be mergers and acquisitions, how do? So, you think Li Shishi. Li Shishi use their resources to master the poll, conducted a strategic choice, the choice of one of the most relaxed way. Everyone Hello everyone I am good happy atmosphere, Li Shishi Huizong referring to the Yanqing, both completed Liangshan Group chairman Song Jiang trust, has successfully realized the communication of both parties. Objectively speaking, Li Shishi suicide bombers belonging to this type of PR, there are brain big chest again, this is simply a natural public relations material. [IT Times Editor] PR seemingly glamorous show, behind there is little-known difficulties, in fact, all sectors of society are very difficult, and there is no distinction or distinction, every industry has a role can not be replaced. As the Jordan CP3 VI saying goes: 'the very best' Everyone should do their own career planning, industry toward a higher standard to strive for. Imagine working for a few years when you return head and saw that his ability is still marking time, will feel about it? [Editor / Zheng Xi] Article Source Salon Internet analysis, micro-channel public number: techxue.