He said Microsoft Xbox, Surface, SALOMON WP phone and Bing searches are four holes, and on what basis? This is Microsoft's four business pillars of the future you know[IT Times Editorial Board With Ballmer at Microsoft, he bid farewell to Microsoft this brought him fame and controversy of the company. It is said that Ballmer to leave his successor Nadella four 'hole' - refer to the Xbox business, Surface Tablet PC business, Windows Phone mobile phone business, Bing search service. But Yongjie view, Ballmer quit Microsoft board of directors said the industry is by no means left to Nadella what hole, just is the cornerstone of Microsoft's Nadella continue to advance forward. Why did he say that? Recently, Microsoft announced that the company's former CEO Steve o Ballmer (Steve Ballmer) will exit its board of directors, effective immediately. It means an end to the era of Microsoft's Ballmer, Microsoft's Nadella era officially open. But for Ballmer's departure, insiders commented that, Ballmer gave Nadella left four 'hole', while Nadella how to solve the four 'hole' to relations with their 'mobile first cloud first 'and the success of the implementation of the strategy. It is called the 'hole' because Microsoft's current Xbox video game industry, Surface Tablet PC business, Windows Phone mobile phone business, Bing search business is either a loss or profit, and its contribution to Microsoft's revenue and profits have become the tie him down. Importantly, these services with Microsoft's new CEO Nadella advocated 'Mobile is the first cloud-first' new strategy does not seem to have any relationship. Is this really true? Admittedly, Microsoft said business for Microsoft overall revenue and profit contribution is minimal, even to some extent a drag. For example, according to Microsoft's 2014 Annual Report to the US Securities and Exchange Commission today show that since last November released Xbox One video game consoles so far, the product has accumulated to Microsoft brings more than 400 million US dollars in losses. Also in the fourth quarter of fiscal 2014 ended June 30, the total sales of only $ 409 million Surface. Since 2012 since the launch of the first generation of Surface, the product has accumulated to Microsoft to bring about a loss of $ 1.7 billion. As for Windows Phone mobile phone business, Nokia's mobile phone business due to the merger, as of 2014 fiscal year on June 30 in the fourth quarter results, Nokia has given Microsoft brought nearly $ 2 billion in revenue, but at the same time there have been 690 million dollar operating loss, which to some extent offset by the profits of Microsoft's software business, so Microsoft's fiscal 2014 fourth-quarter profit of $ 700 million less. Microsoft's Bing search business since 2009, and has accumulated losses of over 10 billion US dollars. Here we may simply calculate the total loss caused by the above-mentioned business to Microsoft should be around $ 13 billion, counting from 2009 (Bing launched), the average annual loss of about $ 2 billion, and allocated to each quarter Nike Kobe 9 EM is about 5 billion, and then allocated to four specific business, with an average loss of each business each quarter is around $ 120 million. And Microsoft's latest quarterly results, its profit was $ 4.612 billion. I do not know see the detailed figures and contrast, Microsoft's own profit is less than 1/46 of losses (4 Sector is $ 400 million left, less than 1/10), is still very important in the current search, mobile phones, Tablet PCs, game consoles and other industries to maintain its own place, is it worth? First we look at the most serious loss of Microsoft's Bing. Microsoft CEO Nadella wish to quote here recently to attend the General Assembly Code strategic role for the evaluation of Bing: 'In the post-PC era, we Womens Nike Zoom Hyperflight PRMNike Air Jordan 10 increasingly rely on a variety of data, Microsoft will continue to focus on will be search. add more users to its database need to know answers to questions, make it more efficient. In the past few months, Microsoft will be the search has helped understand the needs of users at all levels. Currently, Bing occupy the search market 18% of the share, if you count the Yahoo! provides technical support, market share ratio is 30 percent. In addition, Bing is also an important part of Microsoft's voice assistant Cortana, and has been with Microsoft Bing search a variety of services It was integrated, while the well-known fact that Cortana will be mobile and future vehicle systems indispensable 2015 Latest Nike Shoes basis for important applications (because environmental restrictions, most applications require voice control), it is important, in the related evaluation, Microsoft Cortana performance even better than Google's Google Now and Apple's Siri. And all of this is undoubtedly the basis for the existence and development of Bing. In addition, we need to add is that the current pillar advertising Nike Kobe 9 Elite Low still Google search revenue and profit , but also because this pillar backed by Google before they can move with impunity involved, wearable devices, smart home, cloud computing, and many other not yet give its bring considerable revenue and profits in the industry. And because Microsoft's Bing existence, so Google in search market share has always been at about 65% of stagflation. Imagine if Microsoft Bing does not exist, then think repeatedly to lift the cooperation with Microsoft, search on Yahoo CEO Mayer before, but defected to Google , even once rumored, its own search business sold to Google, then the consequences will be like? occupies almost 100% of the Google search, is bound to dramatically increase revenue and profits, and then in other areas of its (including Microsoft now There and new entrants into the field) to provide more robust support for the power, directly or indirectly harm Microsoft's business (such as cloud computing, there is a Google App for Business, mobile, etc.), while Bing nearly 30% of the search market share to Google will play .. to effectively suppress the role of Xbox business we look at this same reference Nadella Comment: With the release of Xbox One, Xbox has been integrated into the Windows ecosystem will also enable the Xbox became Microsoft's platform to promote a more ambitious strategy part and, therefore, a core component of Microsoft's strategy for services and equipment. In addition, despite industry claims that smartphones and tablets (to be known as the host game of the second screen) will impact the game console market, but before the E3 Expo the market research agency released more than six months according to the application data analysis, the players level of commitment on the 'second screen', well no vendor originally envisaged so much. That is for gamers, console games is. on mobile phones and Nike KD 7 Kids flat screen so small, and far better than the mouse and keyboard control, 'second screen' more just a really good fantasy, which also indicates that Lebron James Xbox One game console market where growth is still large space. According to data released earlier Statista show, 2014 Microsoft's game console (Xbox One and Xbox 360) The total sales will reach 11.5 million units, up 15 percent, begin to reverse the past two years, falling instead of rising market tide. And Bing's market position is similar, although less than the Xbox One shipment of Sony PS4, but because of Xbox One Sony console games in the huge industry in the United States is not alone. Finally, look at Microsoft's Surface and Windows Phone. In this regard has been a lot of analysis, we do not want too much to repeat here. Need to correct that, the industry believes that Microsoft pushing Surface and acquisitions Nokia mobile phone business (after bringing the burden of losses) damage the interests of Microsoft's OEM partners, and then Google acquisition of Motorola Mobility (like into the mobile phone hardware market) damage Google Android partner, will eventually be sold to China's Lenovo as an example to prove that Microsoft's policy mistakes. The reality is that, when faced with a lot of potential litigation Android, and Motorola mobile phone market in the growing tide, Google shot acquisitions, both the use of Motorola's mobile patent reserves in a way to ensure the safety of the Android ecosystem, but also to avoid the Android ecosystem system failures appear negative. Importantly, Google acquisition of Motorola's mobile move, not only did not affect the interests of OEM partners, but to promote their enthusiasm, and the emergence of Samsung this Android successful typical example of itself is to grow to this day in the smart phone market share of more than 80% The absolute dominance. Compared with Google, Microsoft Surface and acquisitions before the release of Nokia mobile phone business, the Tablet PC and smart phone industry's situation was far less optimistic about the Google acquisition of Motorola's mobile. If Microsoft does not own, then released Surface, Microsoft's Tablet PC market share of close to zero. Although the current market share is not high, but after all, under the leadership of Surface, has former partner in pushing Windows PC Tablet PC, after all, Microsoft Surface to the industry through its commitment to convey in the Tablet PC market, this is the the most critical. Similarly, in the smart phone market, if Microsoft and Nokia does business, in view of previous Nokia has been secretly developing Android phone, the defections of high probability, if so, which supports Microsoft's Windows Phone market share loss is small, strategic cooperation partner defection, which led to the present lack of support in the industry successor Windows Phone how to convince partners to join is great. In this sense, Women Lebron Hyperdunk 2013 Nike Air Jordan 13 Microsoft's acquisition of Nokia's mobile phone business strategic role is much larger than the original Google acquisition of Motorola's mobile. In summary, we believe that Microsoft's board of directors quit Ballmer left Nadella said the industry is definitely not what the hole (the only revenue angle is too shallow, besides as our previous analysis, the loss for Microsoft no material impact), precisely Nike Barkley Posite Max Nadella continue to promote the cornerstone of Microsoft's advance. Like Ballmer letter to Nadella said: In this move to the cloud-oriented world of software development is a critical skill, but through business registration, hardware gross profit and advertising revenues profitable only after success. I was on the 'move to the cloud first' strategy with confidence, for we have a major focus on innovation and productivity platform, and the equipment and services as a capacity-building enterprise core driving force of confidence. And Nadella said in reply: Under your leadership, we build the foundation for indestructible, so construction will continue. Microsoft will be able to prosper in the 'move to the cloud first' world development. [Edited] after IT Times veteran Nadella stand out from the Microsoft CEO's 'sea election' in a refraction software giant to equipment and services company transformation. Microsoft gene self-recycling process, their core advantages of technology and capacity will be redefined, therefore, has been with Microsoft for more than 20 years of Nessler's final win, not once can reduce the risk of business and management , already vowed to go on a paved road, which for cloud services and enterprise market experience and understanding, but also to the future with confidence and deliver a signal to get outside their confidence, ambition did not make up Ballmer Pay defect. However, the author of this article is not written for Nadela challenges, the biggest problem lies in how not to be bound strategy to develop the old management to live, it is how to make their own 'cool' together. [Editor / Liu Jiaqing] Yongjie, technology bloggers, micro-channel public account: techplus2013.