Storm mobile reading in mind: IP Rights Value expanding; more Triwizard era, then who will be the final winner among ZhuJiang?[IT era network, IT Times sharp observation tower] recently read the original works of literature, 'Xi Qing Fei Biography' were gaming companies and film companies to one million yuan level of royalties to buy the issue, a sensation throughout the mobile reading market, 6 March 11 hand tour of the same name, 'Xi Qing Fei Biography' IOS and Android platform on a full line of official beta, eponymous TV series also has in the pipeline, and will begin shooting in 2016. 'Xi Qing Fei Biography' full copyright of marketing can be so successful, Liu Kuang consider the following main points: first column read literature platform has more than 200 million readers a user group, and 'Xi Qing Fei Biography' by reading literature in the tower serial publication, get a large number of readers' support, less than two years more than a million hits for IP marketing authorization has laid a solid foundation. Second column read 'all copyright' system works to give the author a greater say, when works have been adapted into animation, movies, and games, in order to maintain a unified image, tower read literature not only give authors sufficient permissions to participate, but given enough author say, the majority of the author's support and support, which also attracted a large number of authors reading literature added to the tower platform. Despite rampant piracy, the tower read literature from its inception to today have not stopped in copyright content development effort over the past several years in succession and Tencent, Baidu, Sina and other dozens of front-line platform to reach the depth of content partners. A few days ago and reached a depth of strategic cooperation with Ali literature, and in the film and game IP derivatives, and many other literary work closely with Ali. 'Xi Qing Fei Biography' event sufficient to show the original value of IP Rights in the expanding mobile reading in the invisible has become a new era of mobile Internet Denver land, either BAT or other mobile reading platform, are mustering the strength To compete for the last piece of gold to the mobile Internet. From the current market structure point of view, the mobile reading market has not yet appeared a dominant situation, is in a much stronger hegemony era, so who would be amongst the strongest teams among the final winner? First, when it comes to reading Tencent Kevin Durant Tencent QQ Department the QQ reading, this year's action is nothing more than the largest Tencent 50 million acquisition of a grand literary literary event, the acquisition of a grand literary, for QQ reading is simply more powerful. First, the grand literary website CURRY ONE operated very much, QQ read by means of a grand literary content resources, the rapid accumulation of a certain advantage in terms of reserve works. Second, relying on Tencent channel resources, QQ read Jordan B'Mo trained a large number of loyal users. Further application treasure As the youngest of the current application delivery market, accounting for almost 20% of the market share, expand reading for QQ mobile market is also strong support. Third, QQ reading VIP members enjoy more than 50,000 free books to read, through the Q point recharge, micro-channel pay, TenPay, online banking payment, QQ cards, mobile phone recharge cards and other fast payment also refined its mobile reading Payment ecology. As Tencent QQ reading their own, in order to quickly dominate the entire market is not that easy. 1, the advantages of a grand literary influence on the Nike Lebron 11 Elite PC side, how will all the resources Shanda Literature's QQ platform integration to read, I fear that this is definitely not a day for two days of effort. 2, the current QQ reading in the traditional publishing resources or there is a very big shortage, despite the current grand literary in content creation has advantages, but it does not mean QQ reading able to use a grand literary remains permanently on the content of the advantages, QQ reading We must be strengthened with third-party content providers cooperation. Second, the tower tower reading literature reading literature current number of users has exceeded 200 million, can be read in many mobile applications onrush three, does Nike Air Jordan 7 have other platforms do not have the advantages: One advantage: in the channel, the tower read literature both With its parent company Tianle-line European friends browser and traffic Po and other powerful mobile terminal distribution channels, while working mobile phone manufacturers and online channels also installed more than 100, covering all major channels and content CP, partners respect Huawei, ZTE, Cool and other major domestic mobile phone manufacturers, as well as 360 mobile assistant technology partner platforms. At the same time, the tower also read literature and literature as well as the three operators Ali read the base to establish a close working relationship. Two advantages: the biggest advantage of the tower read literature but it is still above the original content, with the waves, Chinese online, more than 300 content partners, enabling a large number of its own original content of reserves. At the same time, the tower effort to gather and read the writer's culture platform, currently own platform contract writers over 2000 people. Under the current value at the date of original IP was in the background, the tower read literature advantage will become more apparent. Three advantages: full copyright tower read literature allowed the operation of IP value continued to enlarge in the future to cover the games, animation, video and other different industries, helped by copyright tower operators read the original author's many outstanding obtain greater value. Original content based on the industry as a strong advantage in the tower read literature is also facing certain challenges. Challenge one: At present in China, piracy is still a very serious problem, tower read literature on how to better protect their own original work will not be violated aspects need to be strengthened, but also to combine the power of the community work together to maintain the original copyright ʱ?? Challenge: With the successive intervention Baidu, Ali and other giants of the tower read literature challenges facing the situation will be more severe. Third, Baidu Baidu literature Literature last year was officially entered into the mobile reading market, including the 'aspect Chinese network' 'Panda reading' 'Baidu Bookstore' and many sub-brands, just six months time, the mobile reading market has become a dark horse ʱ?? First, in the mobile application distribution, Baidu has a mobile phone Baidu, Baidu guards, 91 assistant, Andrews market and other applications distribution platform, occupy the first market share. S 'Baidu Bookstore', 'panda reading' is a powerful application with its ability to obtain a large number of users distributed. Second, to build on the user experience, offering a variety of diverse panda reading function, by many readers. Baidu bookstores also introduced a variety of reading programs, and users can choose according to personal preference to do personalized adjustment, support for multiple page mode, provides a powerful 3D simulation page special effects. But Baidu Kevin Garnett Shoes literature in the process of rapid growth there are some contradictions. Contradictory one: from the current strategy Baidu literary point of view, Nike LeBron 12 the main thrust of the Bookstore Baidu, Baidu bookstores and in some ways there is a certain panda reading competition, it's like the year after the acquisition of 91 assistants has launched Baidu mobile guards, like, Panda reading may also be the same as the final outcome with 91 assistants. Two contradictory: literature belonging to Baidu Baidu CBG system, the goal is that the whole system forward charges. And the flow of resources to control Baidu mobile cloud division, internal resource coordination difficult. For the first reading products mainly rely on to survive fees, apparently after Baidu whole big system is to charge ability is known, does not match the product with the large system clearly makes Baidu literature some acclimatized, the level of support within the system is not high, slow development. Fourth, palm reading iReader if only from the current market share, palm reading by the user more than six years of accumulation, currently ranked the leading domestic position. First, the arrival of 4G era, prompting the digital reading to develop in the direction of rich media, palm reading and timely launch of iOS version rich media format e-books, photo-text support, loadable music, animation and video, has many users like consistency. While palm reading product updates faster speed, user experience is also relatively good. Secondly, palm reading with more than 200 mobile phone manufacturers reached a strategic cooperation, to provide support Nike LeBron 11 for reading platform and technology solutions, including Samsung, Nokia, Lenovo, Huawei, backgammon and other coverage reached more than 95%. Liu Kuang opinion, palm reading at the next original IP era, but the performance was relatively weak. 1, the current content of palm reading are totally rely on the cooperation with third parties, and no self-development writers mechanism, so for long-term development of the platform is not very favorable, can only rely on a third party. 2, the current palm reading or rely on the past, the traditional pay-user mode, the original IP value in mining and other new profit model is still in the Nike Air Max 2011 Men blank, so that is not conducive to long-term development of palm reading. V. Ali Ali literature literature last month has just announced plans to enter the mobile read, but backed by Alibaba Ali literature, although coming late, but not other mobile reading platform lightly. First, Ali literature by means of communication channels from the microblogging Ali media platform, UC Bookstore, Shenma search, etc., its development momentum can not underestimate any opponent. In addition, Ali not only invested Meizu phone, Ali cloud also has many mobile phone manufacturers allies cut their homeopathic literature Ali also perfectly normal. Second, the network literature derived IP channels, Ali literature has abundant resources; the film adaptation support, Ali literature can reach the depth of cooperation relationship with Ali Pictures, Enlight Media, Huayi Brothers and other companies; in the game adaptation resources on, Ali has the country's second largest mobile games intermodal platform nine tours. Third, Ali literature is to create an open platform, with the majority of writers, content producers, content distribution platform work together, has read and Sina, tower read literature and media official signing of the Yangtze River and reached a depth of strategic cooperation. But to catch up with other mobile reading platform, Ali literature really have to make some hard work: 1, the current mobile reading market structure, although the trend is in the warlords, but Ali time to enter this field, has been in terms of time 2015 Latest Nike Shoes a little bit late. 2, Ali now literature has not yet released its own core strategic products, just sustenance original UC bookstores, book Manchu novels and other products. Overall, the current market share in the mobile reading market share of certain reading platform mostly by means of cooperation with handset manufacturers and rely on their own strong channel advantages allow yourself to get a certain amount of development, but in the long run, high-quality original content and Full original IP Rights decided to move the operation is to read the key to victory lies. It can be said that the future of the mobile reading market, who in the world have IP! [Editor / Liang Hao Liu Kuang this paper era for IT network, IT Times manuscript. Liu Kuang to ponder Zen Internet, micro-channel public number: liukuang110