Microsoft incarnation 'wolf', Nadella her face Ballmer: lay off 1.8 million people to abandon their facilities and service strategies, mobile and cloud computing transition[IT Times Editor's note] Microsoft's new CEO took office a year after Nadella, Microsoft finally started to 'knife.' In addition to 18,000 layoffs tremendous courage, Nadella also former Microsoft CEO Steve Ballmer's 'hardware and services' strategy of denial, began to focus on 'Mobile and cloud computing.' In the mobile terminal gradually fell behind Microsoft does need a little innovation and radical. Microsoft cuts intended to reduce the burden, full speed ahead. Under this concept, the specific implementation in the mobile terminal can make Microsoft come from behind? Let us look at the author's in-depth analysis. Compared to conventional dead, Nadella after taking office showing bloody rare. A large area in a short time, Microsoft is bound to make cuts in turmoil, but there is no blood and fire temper, there would be no real cohesion together team. Nadella do have long-term significance for the future development of Microsoft's self-evident. Since Nadella as Microsoft CEO, Microsoft has been in a delicate state - want a big step forward, fast catching up long into the fast lane of Google and Apple, but the internal forces and the antiquated notion still vaguely become Microsoft advance Nike Kobe 9 Elite Low The stumbling block. Seeing more and more away from the opponent, Nadella finally faced up, ready to Microsoft to a 'Ripper' major surgery, injection of fresh blood for the Microsoft philosophy, strategy and organization. Della latest one lengthy e-mail memo, we conducted a clear explanation. From this memo, we generally can glimpse the face of Microsoft's future. 'Provocation' Ballmer abandon Flex ecosystem Nadella Microsoft CEO has served nearly six months, during this time, he seems to have been wandering between the media, continue to promote their own views of the scientific community - that 'after the post-PC era' view, some of Microsoft's future planning and constantly reflect on mistakes and opportunities Microsoft in recent years committed missed. In Nadella who want Microsoft seem to see the revival of the industry, has been a slight rise in the share price is the best proof. Just recently, Nadella lengthy sent an e-mail memo to all Microsoft employees. In this memo, Nadella still demonstrated his 'mouth Can Lotus,' the speaker level eloquence, taken great pains to employees, customers, the industry set forth in detail the future of future planning. Nadella first negative is that Microsoft took the concept of 'equipment and services,' the CEO Ballmer raised. He believes that although the concept of Microsoft and some help, but now Microsoft has a unique Womens Nike Zoom Hyperflight PRMNike Air Jordan 10 new strategic needs. Outgoing CEO Ballmer just less than six months time, Nadella almost negate Nike Air Jordan Women its proposed concept, we can see Microsoft rest on our laurels, 'grudges' deep. In fact, Ballmer reason put forward the concept of 'equipment and services', it is largely influenced by Apple. Since the rapid development of mobile Internet, Apple combined with software --iPhone, iPad + App Store to create a closed ecosystem and Yiqijuechen, becoming the biggest winner. Since then, many company executives are regarded as a classic apple mode, trying to create their own 'equipment + services' closed-loop mode. Even Google is no exception, not only the United OEM manufacturers to launch Nexus series, also exclusively developed wearable device Google glasses. Of course, the final cost of a heavy, Google Android Wear glasses were replaced by open platform, Google more than two years of efforts to become useless. And at that time, Microsoft in the mobile terminal as a little too much, Apple and Google almost a corner. Ballmer in desperation will also be 'device + service' as Microsoft's straw, and launched a series Surface Series Tablet. Even came out to play, 'discord among the' Nokia success into her arms, as the bearer's hardware devices. But everything seems to have not achieved the desired effect, Surface Series Tablet is still tepid, Nokia now has not been fully integrated into Microsoft's system. Nadella said Microsoft needs this unique new strategy is fundamentally negate the concept of 'device + service', ready to fundamentally make Microsoft come to a magnificent turn. Of course, abandon the 'device + service' concept does not mean Microsoft is back to re-do software-only product of the company, but will carefully evaluate Microsoft's hardware products and position in the future. For now, Xbox game consoles, Surface tablet and Windows Phone and other hardware products will be retained. For example Nadella considered vital for Microsoft Xbox game consoles, he said: 'As a large company, I think it is essential to define the core business, but can be obtained in other impacts, and there is likely to be successful in business do the wise choice is equally important. We are very fortunate to have Xbox this brand, we want to seize this unique opportunity and sustained innovation. '[IT Times] Nokia endorsement before CEO, Microsoft's executive vice president Stephen halloysite Poor Microsoft sent a letter to all employees at the time, explained the reason for massive layoffs mobile phone business, mobile phone business role within Microsoft and Nokia's role is different. Nokia, the mobile phone hardware itself is regarded as the end of a business, and Microsoft, all of our equipment are designed to accommodate Microsoft's digital work and the digital life experience Nike SB Dunk Low the most exciting part, while Microsoft's overall strategy to bring added value. Our equipment strategy must reflect Microsoft's overall strategy, it must be completed in under an appropriate financial framework. Therefore, we plan to make some adjustments. Focus on mobile + cloud computing, Microsoft's wishful thinking since denied the 'device + service' concept, that is bound to use Microsoft's new strategy to replace it, the answer is given Nadella mobile + cloud computing. Nadella said Microsoft's core is a mobile first, Lebron Slide 2 Elite productivity and platform for the world to provide the company's cloud first. And to this ultimate goal, Nadella natural to mobile services and cloud computing as the company's basic strategy for the future. In fact, as early as in the previous Nadella has been aired 2015 Latest Nike Shoes Microsoft 'mobile first, the cloud of the first in the world,' the new strategy. The memorandum is Nadella reiterated this strategy to gain broad support the company's internal staff. Market research firm FBR Capital Markets analyst Daniel Ives said: 'memorandum published Nadella actually reaffirmed the company's focus on cloud computing and mobile business development focus we also believe that these two key businesses will eventually help re. ignite market optimism. 'In my eyes, Nadella and Ballmer's character, world view is different. Ballmer is more like a stubborn old represented, sitting giants like Microsoft, has been thinking about how to maintain the tradition, dreamed of by virtue of Microsoft Windows and Office software on track to live up to the world's end. Therefore, Ballmer lazy innovation, but also the greatest dislike Google, like Apple's innovative enterprises. But Nadella is not, he is typical Nike KD 7 Kids of the radical faction, already know that Microsoft's backward place. Like Nadella say:. 'This industry does not respect the tradition, only respect for innovation so I hope we can maintain a state of war and looking, proactive' This is Nadella determined to cloud computing as companies move + an important reason for the new strategy. Nadella's ambitions in the mobile business and cloud computing will undoubtedly reveal, he was convinced that cloud computing services will appear on the different sizes, different ecosystems screen. And this will be Microsoft's future - as long as there is a screen exist, regardless of what system will have Microsoft's service - such as Skype. And Nadella next action is to move + new strategic cloud computing in the end, allow Microsoft's service is more to appear in front of users - had launched iPad version of Office applications is a positive signal. Reorganization + layoffs, Microsoft bloody reproduction negate the old concept, and developed a new strategy, the next natural to put them into action. But another problem is that the current Microsoft employees face numerous and overlapping organizations, overstaffing, lack of power, executive power is not enough. Therefore, restructuring and layoffs imminent. Nadella clear that in the memo, Microsoft needs to streamline the organization, and employees need to adapt to new changes. It is understood that in April this year after the acquisition of Nokia's mobile phone business, Microsoft's total number of employees jumped from the previous 99,000 to more than 127,000 names, far more than rivals Google and Apple. A large number of employees has not only brought enormous human cost for Microsoft, but also the entire internal confusion, Microsoft executives have been trying to layoffs. Coupled with a new strategy, many employees do not apply the change will be to clean up at the same time. According to reports, as early as a few weeks ago, Microsoft had to cut jobs to reach an agreement. Nadella in the memo mentions, Microsoft will also 'flat organization' to create 'simple business processes,' Microsoft hopes to become a 'minimum level of organization, the least number of decision-makers,' the company. He hoped that the company has been changed, and without subject to Microsoft's past. Compared to conventional dead, Nadella after taking office showing bloody rare. A large area in a short time, Microsoft is bound to make cuts in turmoil, but there is no blood and fire temper, there would be no real cohesion together team. Nadella do have long-term significance for the future development of Microsoft's self-evident. Will not happen overnight, Microsoft continues to play catch-up role in Nadella's plan, he wants to see a more concise organization, the action faster, more innovative thinking Nike Lebron 10(X) Microsoft, but it is obviously to go through labor pains. Even Nadella determined to Microsoft to a 'ripper operation' carried a big change, but that does not happen overnight, change Microsoft's inferior position, Microsoft will continue to play catch-up role in the next time. In Nadella's memo, he mentioned all the changes are based on customer focus and user-centric, but we should not ignore Nadella did not change Microsoft's core content - to the productivity of the first goal. In the memo, the foreign media statistics to productivity became the first keyword, the word 'productivity' (productivity) appears 20 times, while the related 'work' (work) appears 27 times. This means that Microsoft is unlikely to change the general consumer perception of Microsoft in a short time, because Microsoft still will not be in consumer electronics as a primary objective. Recent average consumer is still Google, Apple and other giants. Microsoft wants to depart from productivity, thus changing the world is undoubtedly a great mind, but it stubbornly believe that the user's life and work are inseparable, its software, systems, products are targeted to create productive. But it is clear that the world of consumer electronics Air Lebron Slide has been captured. If productivity does not change the mind Nadella first goal, perhaps difficult for Microsoft's successful transition. [IT Times] In fact, after the series of each company's development can not large and comprehensive, but compared to Apple's focus on the consumer side of the market, Microsoft has always been at the scene to win office, and for the office scene, the most wanted is to increase productivity, the starting point is Microsoft, which now focus on mobile and cloud computing is no conflict. [Editor / Feng Min] The author: Konstantin, micro-channel public number: kejxfx