Innovation why failure: the mentality and culture is everythingarticle? Source: Sina Technology ?? Author: Li Wei in the innovation process, failure almost inevitable. For any business, innovation are crucial elements. Air Jordan 21 But in the innovation process, failure almost inevitable. Most products have not been successful, the majority of poor acquisitions effect, most of the projects go astray, and most startups ultimately fail. If the lack of appropriate structures and operational blueprint to guide enterprises to cope with change and challenge, any innovation and entrepreneurial activity are unable to keep the business vitality. The following listed companies do not lack of innovation and new business models, but still suffered a defeat: 1.Blockbuster mistakes in 1985, Blockbuster in Dallas, opened its first stores. The company successfully adapt to the market transition from videotape to DVD, and soon became a household name in the United States. However, with Netflix and other small companies to launch DVD by mail and video-on-demand service, Blockbuster failed to make changes quickly, and then it faded ubiquitous stores into huge 'dinosaur.' Blockbuster had no choice but to close hundreds of stores, to solve the debt problem, and follow the changes in the market. At this time Blockbuster no longer able to lead the market. After South Korea's SK Telecom failed bid for Blockbuster, Dish Network completed its acquisition of Blockbuster, but ultimately gave up the transition to Netflix competitor Blockbuster plans. 2. The first-generation Sony Walkman Walkman landslide into the US market in 1979, and in the 1980s became an essential tool of American life, just like today's iPod, iPad and the iPhone. In the field of televisions, cameras and video camcorders and other Sony to become the absolute leader in Air Jordan 13 the market. Sony then began to seek to become a comprehensive group, involved 2015 Latest Nike Shoes in film and music markets. However, this led to a landslide Sony core product lines. Sony and its rivals in the process from hardware to software, the smaller companies, such as LG, Samsung, Vizio and Apple quickly than the Sony, and achieve greater innovation. 3.Sun Fall Sun was founded in 1982. RISC-based SPARC processor architecture, as well as a series of outstanding software products, Sun has developed a leading server and workstation, thus becoming the darling of Silicon Valley and access to the prosperity and development. Sun in the mid-1990s introduced Java language. Java quickly became the industry standard, so that Sun become the market leader. But '.com' bubble burst led to the loss of customers, and has changed the way companies deal with technical requirements. As more and more powerful PC performance, market demand for expensive Sun servers getting smaller and smaller. Was forced to reduce the size of the Sun, and in January 2010 at a price Air Jordan 5 of $ 7.4 billion acquisition by Oracle. Failure of these outstanding enterprises make the industry think about this question: how can we avoid a similar fate? The problem is not as simple as that. 'Father of modern management' Peter F. Drucker always like to ask some basic questions, such as what we need to do, why are we here, and how can we do things better? For the complex challenges facing businesses, Drucker summed up the five simple questions: - What is the mission of the enterprise? - Who is the user? - What users value? - How our results? - What is our plan? 5:00 For this, we can not add literally extended to: 1. the user really need your product? Why do you know? 2. Can a partner at a low cost way to provide everything you need? 3. Your organization is ready to provide product? Your technical and commercial teams around whether the plan to work? 4. Are competitors able to simpler and cheaper ways to meet the needs of users? Are you concerned about the competitors? 5. What errors that may occur? In your organization, whether all voices are to be heard, including the sound you want to hear? The first step in adjusting the attitude of innovation and attitudes. You need to accept this fact: The world has changed, and will continue to change, and often some unexpected reason, there is no sign of things beforehand. This requires a whole new way to understand the world. Change the way of doing business requires imagination and Air Jordan CP3 creativity. Innovative organizational requirements such talent: the ability to see all the new opportunities and threats, is willing to accept all kinds of events, experiences and activities and to respond. It sounds simple. However, wise and successful leader and a large and thriving business still sometimes misunderstand the new situation, or that it could not respond to unfamiliar situations. If you doubt it, you can go read the Sydney Finkelstein of Jordan Slide Sandals 'why smart managers who fail,' a book. In six years, the professor at Dartmouth College's in-depth study of Nike Air Max 2013 KPU 51 companies, and interviewed 197 executives. His groundbreaking findings include: - Most failures occur during business changes, such as the formation of a new joint venture company, to deal with innovation and change, management of mergers and acquisitions, as well as address emerging competitive pressures. - Loss from four kinds of behavior: the idea of executives defect, which causes false status quo; unrealistic attitudes leading to misjudgment of the situation continue; in dealing with emergency information process, poor communication channels; leadership quality problems, leading to the management can not be promptly corrected the error. Obviously, this is related to the individual. The future, we will experience more and more important change, and these changes will be very quickly ensued. Such an environment requires us to have a clearer, more open attitude. Mentality problem building an innovative enterprise approach may vary. But for the case of each organization, the starting point is the right attitude: must anticipate all the unpredictable problems. Who would have predicted a slim smart phone can replace a bulky camera and music player? Such top-down mentality must implement in your organization, but leaders must lead by example. Under a non-innovative environment, it may appear the following ideas: - a heavyweight product launches fail, some people no longer show up. - Our company size is large, we can not waste time on small things. - We want a new idea, but my salary corresponds only existing work. - When talking about anything, I can not remember the manufacturing and marketing. - We do it well. After our existing business reached its peak, and then try something new. - For these changes, people will lukewarm. - I last but rebuffed suggestions. In fact, it can bring tremendous opportunities for innovation are often beyond the scope know you and your colleagues face the same threat than you think you already know the range. Foster cultural innovation culture helps enterprises to establish reasonable rules. While the mission will focus on understanding and experience in the business are not familiar with the situation, there is no ready-made rules to follow guidelines when staff move forward. The following is a failure of 6:00 innovative corporate culture reasons: 1. lack of formal innovation management framework and systems. 2. There is no innovation activity and their overall strategy together. 3. There is no cross-domain resource allocation. 4. not used to establish and maintain cross-functional teams. 5. No decision to establish intelligence-driven mechanism. 6. No development of measure. In the classic 'innovation and entrepreneurship,' a book, Drucker pointed out that innovation is a delicate dance between between perception and analysis. Analysis based on awareness of the need for change: 'It takes you willing to admit that my knowledge is not enough to analyze, but I will find out more information I will go out and look around, ask questions, and listen to the answers..' In a world marked unanswerable question of age, ask the right questions is perhaps the answer to the problem. This article compiled from fastcompany (Li Wei)