Deep Interpretation: the only product will, Le Bee, gather those things of beautyi see dark horse, recently listed cosmetics electricity supplier pocketed the people's attention, the entire capital market crazy, but how many unknown behind the story, what the risks are not been great importance? Why the future is the era of women's power? Li Jing and Le Bee Network is a failure it? Le Bee Network is holding, there are many people like Li Jing traditional media people hold a more tolerant attitude. Indeed, with the two women came CCTV and Jing Joint Venture media people do compare, compare Jing thinking Joint senior entertainment play, Li Jing better grades. Li Jing do e-commerce, is clearly not her good, she did not excusable; but the problem is they are not good Jing, but she could not find the right person to help her do e-commerce, to the results responsible for. Of course, Li Jing scores more, Oriental popular media's business and own brands are good, she still preserved their strength. ? Le Bee network be regarded as a failure of what was originally in the Middle East any friends on popular music Bee Network is holding a review is 'Le Bee Network lost his own, such a result is inevitable', the reasons are: 1) Music Bee Network positioning is not clear, strategic problems; 2) Oriental popular media's electricity supplier, own-brand big three business communication costs; 3) management decision system failure, not effective competition and efficient internal integration. Evaluation on the face of Le Bee network is very objective, Le Bee network his cards (financial resources) is not bad, but the results did not play well. In 2013 less than 30 million real sales, failed to complete the 2012 target, and the difference is quite far compared to competitors; site revision has been satisfied, change to change to estimate even their own angry; network marketing aspect, Wu Sheng became general counsel until after the start to pick up. Le Bee network was established in 2008 to 2014 was holding, valued $ 150 million, the dish is really no bigger. Monster success only product will not last long, according to the author's point of view: it consists of three or four lines of attack a second-tier cities, second-tier Ali Jingdong Suning attack by a four-tier cities; the only product will rise by a local brand as a national brand pressure? huge. Indeed, the only product will now doing well, its stock price all the way up; the problem is the only product of success but also how long the only product will play special mode, on strong buying hand-made product selection?. To continue to develop, the question facing the category as well as expansion in addition to geographic expansion. Three or four lines of consumer brand Nike Air Max 90 awareness is poor, a seemingly tall actually produced in Guangzhou, the English brand can scare them; but the trick is obviously to a second-tier of consumers to play harder effect; and to special rates low Price offers real big on the brand is more difficult, the bargaining power is not the only product will be Nike Air Presto Mens like, and the four-tier brand of negotiations so strong. The only product to cover a wider range of people, from the 'VIP' to mediocre inevitable, and the 'VIP' position is the only product of the core competitiveness; 'I have no people,' This is impossible, 'people I have excellent 'is the new goal. Intuitive user experience factor is nothing less than the price, delivery speed, website experience, product quality and service, the only product in these and other giants compared to not 'excellent.' Holding Le Bee network, there Sequoia reason behind trying to broker; but it really is the only product will be needed to expand the category. Shoes and apparel products are semi-standard products, it can also play differentiation; Cosmetics nearly full scale product, to reflect the great particularity difficult. CD products will receive a Le Bee network, the intent is to get the product supply system Le Bee network behind it, but the cosmetics supply chain much like shoes category so simple, high-end international cosmetics brand is very strong, happy bee network and did not get much Authorization or directly available. To $ 112.5 million holding Le Bee network (rather than Oriental popular own brand), it can only be regarded as half of the traffic sources to buy, buy half considered unsound cosmetic supply chain. United States together superior product after the listing can passion for how long? 2013 looking for the next brightest VC only product, the Air Jordan 12 first choice is the United States together superior product. Almost the same point in time, when the music bee network dish was valued $ 300 million, the United States together superior product valuation is more than $ 1 billion. In 2013, a middle communication and the United States together superior products, the United States together superior product acquisitions Le Bee network had the idea, probably subject to financial reasons, while the United States together superior product young team confident enough of their own, and later He abandoned the idea. United States together superior product core competence is its young team played with blood; thinking is not restricted, play is very flexible, results-performance Heroes. And 'Chinese partners,' which describe the thrill similar youth years, the United States together superior product gives the impression that this is a listed company for the purpose, in order to achieve this goal, the young team can tolerate all kinds of difficulties, just waiting Nike Basketball Shoes for one day Nasdaq or the NYSE bell, 'We will prove that this is the era who!' United States together superior product experienced hardships, has been approaching the bell time. People have no doubt that the United States together superior product can be 2015 Latest Nike Shoes successfully listed it, but worried that the listing of the United States together superior product can continue to go far. Vincent Fang loyalty like a young man, the United States together superior product gives the impression of still want to prove to others the stage, the prospects for the plan and layout does not go beyond the market. But even listed, in fact, just another beginning. In addition, the United States together superior product to market, for several years has endured tremendous pressure of the core team after fame and fortune finally get tired, rest or quit the idea of initiation, then its development will face the ceiling. When female vertical electric provider market into the era planes only product, the United States together, Lafont three behind each Sequoia, but the reasons behind the recent two things investors do not need too prominent, are still true brothers fight not to mention the three major shareholders of Sequoia is Nike Air Max 89 not. The only product will be the controlling music Bee Network, for the United States together, its rival by two into a; woman vertical electric provider market has thus entered Hutch hegemony period. Of course, this does not mean that Li Jing Oriental popular relic from this silencer; in fact its own brand and Daren resources is the core competitiveness, and strive to do a good job in these two areas, Jing can get far more than music Bee Network results. CD products will be and the United States together superior product is a platform, still good for such brands are welcome; now see Chen Ou, Jing whether there is Air Jordan 6 Rings enough wisdom to reach the relevant cooperation. Another possibility is that after only product, and the United States together superior products are listed, slowly toward the homogenization of competition; if all the electricity supplier giants face competition, there is the possibility of merging the two under enormous pressure, the key question is Who and who; open before this scene, the competition between the two sides would be true, cruel. Now the pattern is the only product will be the big brother, the United States together is the younger brother; as a young man, people expect that the United States together in the market, still have an incentive to have passion to prove 'who is this era.' Source: Social Analysis popularity: Yuan Huang Pu