Contacts, tottering entrance roadSource: i dark horse Author: Mr. Wu Shu (Micro Signal: kejimen) first to a question, QQ contacts and phone numbers are lost which actually make you more distressed weigh a trade-off when the people will answer, is it? I lost contact with friends, or loss of communication business partners. This fact is also between Nike Air Max 95 DYN FW two CRM intrinsic properties, phone contacts on behalf of a more business and social attributes, and QQ, micro-channel accounted for more entertainment category. You can see classified in entertainment property QQ, micro-channel has been occupying the entrance end of each Internet, but has been struggling in the address book on the road leading to the entrance, is what impact the pace of growth it contacts scale? Contacts station In the 'entrance' of the merits of the analysis, we first have to take stock of where the Advantages contacts, on the one hand, the mobile phone address book is a stronger relationship than entertainment products in commercial society, compared to entertainment, the people's social business demand is still occupying the main people's lives, bear on the needs of survival and security needs of the model, such a relationship is clearly closer to the top than to meet the needs of the entertainment. On the other hand, there is a strong symbol attributes communications numbers difficult to give up, more and more products currently login user name is being used by the mobile phone into a mailbox, this also means that the mobile phone has become an ID number to each of us? Even micro letter QQ has not less emphasis on its own 'micro signal' property, basically people will use 'with the phone number to add my micro letter,' such words. And this change, destined communications numbers in life was given a higher level position, has become a symbol of people's lives outside of business needs. Address book look beautiful, but if it turned into a stand-alone mobile Internet products, its shortcomings are obvious. First, the address book means that privacy is a closed social networking, you can see the big brother business card, the phone numbers are usually not printed on paper, this is because the number has become part of the communication privacy, and this privacy brings is a closed, limiting the breadth of socializing. Second, users habits difficult to change, which means that if the address book product is independent of the operating system, users need to be able to use in opening a separate application before, filled with inert in front of the user, which is the biggest challenge. Finally, the address book is difficult as a decision-making tool, the mobile Internet has become a prerequisite for entry is to become a user in the hands of decision-making tools, such as the public comment is that people dining decision-making tool, microblogging, people communicate information believed to be 'decision tools' But generally it is a result of contacts point products, namely it is a communication had been thinking Air Jordan 5 about who will go and touch function. Based on the above three points, it will make the address book full of imagination such a product Nike Air Max 90 Current has been difficult to play its intrinsic relationship value. How to get rid of the 'Tools' shadow 'If seen as a tool in the capital markets is very difficult to be accepted.' A product has been hard to Nike Air Max 95 dial entrepreneurs emotion to the author, and in fact this is all previous communications Catalog products are facing a common problem, even if this has a huge QQ user base contacts the star product in the early days of mobile Internet industry, is also facing the risk of retirement there after media said: 'Tencent wireless division will be split, QQ Contacts team scattered and nuanced letter team, and might in some way be integrated, enhanced features such as address book, etc., but more likely to be removed directly QQ contacts the product. 'The reason is very simple, according to Tencent former boss Liu Chengmin radio parlance, address book is not a good product operations. Operational difficulties, this is the tool of the two stumbling block in front of the address book, the tools of the upgrade, Managing Director 童玮亮 Gobi have raised a good point, 2015 Latest Nike Shoes in its view, for a total of product development tools three phases, the first phase in 2010, 2011 for two years, was pure tools is still very valuable product and a card in the mobile Internet. The second stage, it is time to 2012, the tool must move towards cloud products require users to use at the same time generate localized content value. The third phase, different products may transition to the vertical community, but not all products are suitable tools, now we are in temptation. ? At the operational level, they can have it let us look at what has changed two contacts products New ideas: TouchPal number aide, one way or another small partner to play with. Independent product forms are considered tools TouchPal numbers assistant practice is inclusive, we can see two things go in their 'tool' of the road, one is added to the cloud address book (essentially a substitute Super Yellow Pages phone book), to achieve the number recognition and search merchant number, the other is to achieve interoperability with micro-channel Nike Blazer Mens in its new version of the product, and you can view each other's circle of friends in the address book contact details page . You can see that, behind the function of adding substantially assistant TouchPal number is increasing their social and cloud properties, the success is still unknown, but at least it can be seen as an effective attempt, in addition to the Interworking micro letter, but also a more or less near the giant performance. In addition, since a large number of mining the number of data in the cloud, so that the product is not just a simple tool client, which in turn increases the barriers to entry. Grape social assistant, near terminal manufacturers. Is it possible to make contacts strong relationship between the products reach 100% active? Not without, now launched the 'Contacts +' of the original grape social assistant team is looking at the play, but the core gameplay is bundled with the manufacturer, or even directly replace the native address book products, thereby becoming a 100% active platform, while adding a social property, the latter operation will be relatively easy. It is a social assistant team saw grapes terminal manufacturers want to offer value-added Nike Air Max 89 services needs, and bound with terminal manufacturers, not only of users of their products with security, more future business promotion with endorsement. Then play can be seen from the point of imagination and grapes TouchPal product ideas, products and contacts currently self-development, still in the cloud, social, sugar daddy thinking, how in the future we can play? First, marketing push. Although the overall contacts still in private information, but in today's relative openness of personal information has become a reality, after the data collection, at a reasonable user experience and precise marketing push will undoubtedly have some prospects. Second, the large data. In fact, in addition to the appearance of the 11 contacts figures, the deeper is a structured data, such as a lot of communication and information contained in the work place, the company mailbox, leadership positions and so forth, like some people like to say the era of big data opens a treasure hunt game, and is great potential value which when converted to the causal relationship between the release of, and this is a potential for a contact. Third, the distribution channels. Since there is a high frequency demand, there will be distribution value, after both TouchPal or dial Elves have tried to make some businesses even distribution of APP, but the results are not rational, but it does not affect the potential contacts where, perhaps in the future, The game will be the main way to address book product revenue About the Author:? concerned about the Internet, mobile Internet, 'the most professional quality, making the most pious gossip', highly recommended, as soon as possible to focus on it. (Micro Signal: kejimen)