Weibo commercial disputes: the promotion of information flow raise questionsArtesyn Technologies?? Fang Fang Kun Kun Artesyn Technologies reported on January 31 to promote the flow of information will be the main Weibo business model? Or just a test? Recently there are more than user feedback, Sina microblogging platform I did not receive advertising information on persons of concern released. Artesyn Technologies informed that the so-called promotion of information flow refers to the promotion of the initiative to send information to the microblogging users, and marked 'microblogging promotion' in a prominent position, currently focused on the application on the web Nike Shoes side. Ai Yong, general manager of Sina business operation strategy recently in front Nike Air Yeezy of the media will be interpreted as a move, information will become an important way of advertising in 2013 Sina microblogging realized, in his view, Sina is based on algorithms ad Tell microblogging potential fans on the platform. This is from the end of 2012 Weibo level adjustment, there is the responsible person for the first time to the outside world about the Sina microblogging commercialization process. To promote the flow of information is the personnel changes after the first commercial initiatives Weibo. Artesyn Technologies learned that the commercial progress has not been smooth so far, Sina is drawn to emphasize its enterprise microblogging 'potential fans' by the algorithm to their recommendations, but the fans are not buying. Forced Ads caused user dissatisfaction Sina official told the media that the dissemination of information in a test of the recent advertising products, network behavior based on the Air Jordan 2 user's social labels and social map and atlas before interest carried. Sina deliberately stressed: 'Such a message does not affect the users of microblogging.' The reality is that many users this Air Jordan 12 way to promote antipathy, which help users how to turn off this feature, more users research Follow the flow of information that can be recommended enterprises, then block them information about the way it pulled into the blacklist. Tencent Technology found in the survey, to promote the flow of information more attracted users to abuse the way to promote a boycott of advertisers, such as invest a lot of advertising in tweets stream Shanghai Yu Chen became the main objective was Weibo user criticisms . 'Promote information flow' may be a microcosm of the current embarrassing situation Weibo. On the one hand Sina hope to achieve profitability as soon as possible, in order to be able to return management in the capital market, on the other hand, have to deal with the situation hindered commercialization. Official therefore more willing to dilute the unfavorable situation in front of and emphasis on 'long-term benefits.' Although commercialization has been widely regarded as the top priority at present Weibo, media reports said, entering 2013, from Chao, down to the foundation staff, everyone can feel the commercial pressure, even run KPI assessment indicators sector have doubled, but Sina official to commercialize the results of the current has become secretive. Sina spokesman Liu Qi recently in an interview that i stocks, never officially said to be a large-scale commercialization. Outside the microblogging anxious about the commercialization of interpretation, and Sina far inside your content. Commercialization is definitely microblogging focus for some time, but did not say immediately to obtain a relatively large income in the commercial, high-rise is no such requirement, the implementation level has no relevant KPI indicators. The first early adopters 'to promote the flow of information,' the advertiser has not income, and more advertisers are on Sina Weibo take a wait and see attitude, there are more than the company's market leader for Artesyn Technologies, he said, temporarily We will aggressively advertise on Weibo. Long-term concern of the Internet veteran Yang Miao think Weibo this business behavior is not desirable. He said advertising revenue for small business owners, technical ceiling is Google (microblogging), the lower limit is Baidu, not in this range will be difficult to obtain living space. Try purge large common roots into the Sina, the microblogging commercialization need to solve two problems, the first is to attract advertisers from advertising on Sina platform, rather than the money invested at the grassroots or other large hands, The second problem is solved parasitic on Sina microblogging platform Sina money marketing account can not get the problem returns. Microblogging Sina traffic promotion is an attempt to solve the first problem, while tightening marketing account is an important measure to solve the second problem of Sina. Sina's move which leads to dependent Sina grassroots micro broad numbers and third party marketing platform microblogging day became sad. Weibo Xu Yang Yi, founder publicly stated policy adjustments after Sina microblogging, microblogging easy to turnover has declined by 30% to 40%. People familiar with the grass-roots Tencent Technology disclose to the large, large roots are released microblogging prices between 500 to 3,000 yuan. Micro broad number 'creative shop' for example, the account has more than 2.4 million fans Sina Weibo, a microblogging advertising costs about 2,000 yuan; advertising revenue each year grassroots micro broad number on Sina microblogging platform available in 20 million to 10 million dollars. Despite the large roots, third-party marketing company with Sina Weibo microblogging platform was a huge income, but Sina itself has been in a state lose money. More and more companies are keen to microblogging marketing, but marketing costs but Air Jordan 19 did not fall Air Jordan 9 Retro into the pockets of Sina. Sina 2012 Q3 reported a third quarter net revenues of $ 152.4 million, an increase of 17%, net profit of $ 9.9 million, down 70%, mainly due to falling profits are invested heavily in the micro-Bo, but received little . Data show that in 2011 investment in Sina microblogging service more than 100 million US dollars, is expected in 2012 will invest over 160 million US dollars. As of September 30, 2012, Sina microblogging advertising revenue of about $ 20 million, only 16% of our advertising revenue, CEO Charles Chao even had to admit in conference call with analysts, Sina microblogging monetization made some progress, but portal business and Sina Weibo exist about each stroke. In this situation, Sina on January 8, 2013 on the microblogging marketing account for the clean-up, grassroots large advertising information too will suffer Weibo shield, Xu Yang revealed that Sina recently introduced measures to combat, the part microblogging marketing companies have begun layoffs. A long time in the microblogging platform serving soft broad market players to Artesyn Technologies, recently including the Internet 'creative shop', 'something that the Internet' and other large grassroots micro-Bo prices have started to fall, the other did not disclose Currently roots Queen's specific price, but said compared with the Air Jordan 1 previous, and now the price has dropped to an acceptable level. Sina addition to marketing account restrictions, but also to strengthen the role of micro-mission platform. The so-called micro-task is a Sina Weibo agency approvals and applications and through 'micro-mission platform' audit by the user, can be completed 'forward microblogging' and promote the mission through micro-mission platform and get benefits from these users Sina will actually extracting 30% of the proceeds of the commission as a platform fee. Past Sina microblogging platform large grassroots marketing, microblogging marketing company or part of the well-known Sina will want to pay 30% of the revenue sharing, or advertising, information dissemination will likely suffer Weibo shielded. Although the boycott was on Sina users operate in the promotion of information flow, but tighten the roots of the large bargained for. A master of the plurality of micro-Bo, Fujian large grassroots people to Artesyn Technologies, tuba and microblogging marketing cooperation will become inevitable, either give Sina microblogging platform and give all the proceeds to pay part or decrease in profit gains, two options, it is clear we will choose the latter. Data mining or decision Sina commercial success of the promotion of information flow may be just Sina for accurate advertising a try. Chao has repeatedly stressed the importance of ad system Promote Feed Weibo. Under this system, the user as long as the attention of the business of micro-Bo, regardless of any time login, will push at home to see the business of advertising, but only once within 24 hours, and to charge for impressions, top microblogging once every show charges 0.1 yuan. In fact, this advertising system and business model is not the first Sina. Foreign social networking site Facebook after using a similar ad system, speedy resolution of the advertising income. Data show that, Facebook since Q2 2012. With this system, the quarter brought $ 90 million in revenue, Q3 but generated 150 million in revenue. Analysts expect after Promote Feed system line, customers will be split large roots. Working with large customers had roots, especially SMEs, will tend to use the system. Sina, the problem lies not in the business model and advertising systems, but rather whether Sina technical reserves to achieve accurate delivery to the target audience. Promotion of information flow was aroused criticism from many users A main reason is that data mining is not precise enough. Tencent Technology found in the survey, Sina advertisers and content matching potential users even reached the point of absurdity, both women's cosmetics case recommended to male users, but also the favorite food of the user recommendation Case educational information. Technical barriers or Weibo will determine the commercial success or failure.