Anti marketing electricity supplier Wars have Day parade!Source: i dark horse Author: Lin [REVIEW] the last two weeks, Apple ios7 conference suffered from a flood of fans and professionals Tucao. But comparing the Samsung $ 11 billion, four times a year in Apple's marketing costs, have to admit that Apple's 45 percent profit margin, mainly from innovation-driven, not marketing-driven. In innovation-driven oriented enterprises need to lower operating costs on the one hand, on the other hand at the time of the financing may also be more active. In the past for a long period of time, P \u0026 G's brand management and marketing model has become a paradigm, Nike Air Yeezy but this is a very money-losing mode, and incompatible with the current market environment. Therefore, the depth of P \u0026 G's ongoing adjustment, more and more budget to the Internet, as well as strengthening and user interaction, establish a special relationship. Jingdong Mall will take more than two hundred million CCTV advertising before understand this truth, according to the traditional Air Jordan 4 Retro model to do the brand, do marketing has become uneconomical. In times of economic boom, still you can spread the cost through economies of scale. The current economic situation has become more severe, the electricity supplier, consciously or unconsciously select two (double eleven and '618') to carry out campaign, but this Nike Air Jordan 13 Retro Air Yeezy model is also worthy of further discussion. Shi Yuzhu in his recently published autobiography, one of the principles put forward their own business is not easy to cut prices. However, Chinese companies seem to be very fond of relying on investment-driven, but also continue to invest through the issuance of the listing, superstition can rely on a larger scale, more advanced equipment to crush competition and lower prices. Recently, Amazon to settled Lynx, Lynx, Suning, easy to hearing, the United States, Dangdang, Amazon almost 'siege of six martial Bright Summit of the situation,' invariably pointed the finger of blame Jingdong. But I agree with the view Kui spring warbler, which is The Road to Serfdom. Because the next line after the original capital at traditional companies on price, still can not find anyone to destroy each other, but made a 'lose-lose' situation. Ironically, the Jingdong Mall is the instigator. Dangdang listed at the beginning, Jingdong Dangdang launched a price war. Barbaric growth almost become China's first-tier enterprise credo, but the outcome is not happy, but all the victims. In addition to Suning easy hearing, or the general lack of electricity providers now abundant funds. Therefore, the price war thunder and rain, but it may appear out of control, mutual Sike and shopping situation. Once in the electricity business investment-driven stage, it becomes involuntarily, huge sunk cost investment required to explain to investors, the need for early listing. This time, most of the electricity supplier's attention is not in the stands for innovation-driven supply chain management, aspects of cloud computing, flat management and brand strength and the like. And these are precisely Nike Free the key out of the price war quagmire. First, the electricity supplier should attach great importance to cloud computing. The nature of e-commerce is a personalized business, corresponding to more refined from the media and distribution. This Nike Shoes traditional business of mass consumption, mass media and extensive television distribution system a big difference. Thus, in the television media advertising is not essentially points to the electricity supplier, because did not bring the user experience to enhance the real, money is not used wisely. Suit individual business requirements, it means that either the user or the electricity providers are required to choose a more open attitude, computing platforms, and large data through the cloud to reduce user and products, 'matching cost.' Wendi Deng Murdoch recently divorced and once again proved that the 'matching cost' is the highest cost, worth billions of dollars. This is not an extreme example. E-commerce is not only to protect the low transaction costs, but also to protect the lower matching costs in order than the line has become more competitive. Data mining and cloud computing are two dimensions. Cloud computing is a genuine data sharing model, but also a more open model. Due to safety and security reasons, cloud computing has a hidden bottleneck problem of e-commerce development, but also electricity supplier Air Jordan 19 required primary challenge to overcome. Second, the electricity supplier should learn anti-marketing. Recently announced that the micro-channel micro-channel team is not a marketing tool, is simply The Rock. There are too many interest groups would like to take micro-channel marketing to profit, but suffered a blow. But micro-letter team is really doing is right. This is not only because of the micro-letter Sina microblogging learned lessons, to sacrifice short-term interests to protect the user experience. A more important reason is that the future of the Internet to build high-trust environment, here implies the principle of anti-marketing. One of the most simple truth is that you will not enjoy your family and friends every day marketing? Chasing girlfriend, there may be some marketing practices, but once live, if my wife every day, then marketing is to court death. Micro-channel is just such a similar small family environment. In the micro-letter, you will more likely to trust the people to open their own, and gradually form a more powerful circle of trust. Circle of trust that is anti-marketing. And corresponding counter-marketing business is the traditional high marketing costs, while anti-marketing is a completely different from the traditional marketing model, well worth exploring electricity supplier. Microblogging closer to traditional marketing, and micro-channel counter-marketing properties. All with pros and cons, the beauty of passengers. The anti-marketing will be able to really reduce marketing costs. Third, electricity providers should increasingly festival parade. Like most traditional business to do one thing to improve pricing by branding the ability to obtain excess profits. The e-commerce must reflect on your own Daoxing, it becomes more real and reliable. In fact, very few realize that the electricity supplier is also a competitive festival parade. In a sharp decline in social trust case, there is the festival parade is becoming increasingly have commercial value. But this is not a tactic, but not pursue another form of profit maximization. Many enterprises in developed countries are now increasingly seeking a reasonable profit, the formation of fine and tight social division of labor, the development of stunning products, and ethics and flowing in their blood. Therefore, many Chinese companies going abroad will feel at home is the boss, in fact, and foreign counterparts level difference of at least three years. This is self-knowledge. Day parade is the official expression of corporate social responsibility. But I prefer to use the word popular. Because the festival parade also very personal thing. Day parade is a form of self-cultivation from the inside out, and then translated into sustained action accomplishment and execution. Day parade is not a technical problem, but human nature and spiritual dimensions. I also recently came to understand why the United States some of the leading business schools of the Indian 'Bhagavad Gita' as a must-read, think it is as important and 'The Art of War.' 'Bhagavad Gita' than the 'Art of War' to be more difficult to read, I still did not even read through it again. 'Bhagavad Gita' is not to teach skills, but to teach a person to meditate and have a festival parade. And I can responsibly say that a lot of people from small to large, until over 20 years, may no one to teach him meditation. All education is respected even profit-oriented, win quick. However, the law does do business must be meditation. Jingsheng set, set of wisdom. Otherwise, fight to call, are passing, are clouds.