Interview with Vice President Ali excellent tan, Zhang wide wireless Director: two-dimensional code to upgrade to boost business big data era DTtext / world network operators not KONG Xian today (May 18), stars strategy conference held in Hangzhou Alibaba Xixi Park. Excellent tan, vice president of Alibaba revealed plans to rely on stars Alibaba Group Big Data and cloud computing, to further expand the scope of services, the whole scene to build circulation, so that traditional enterprises to fully understand their every commodity from the factory to the consumer whole process, from IT to complete the upgrade DT era. Consumers can clearly understand the various aspects of commodity circulation. Starry program is through a two-dimensional code in the form of unique identification code for each product is set up, the use of phone Taobao scan code function, it can establish a connection with the hundreds of millions of billions of consumer goods. 'World network operators' reporters after the closing ceremony of the Alibaba Group Vice President of excellent tan, Alibaba Wireless Division Director Zhang Air Jordan 4 Retro wide interview. World network operators: currently stars plan, adding a two-dimensional code security products are only for Taobao sales channels, or the next line there? Zhang wide: the line there. For example, to rival ice fountain, for example, the vast majority of online sales of two-dimensional code security products, including all four, five cities have sales, communicating online and offline. Unilever plans to participate in the stars as under Air Jordan 12 $ 350 thousand cone, both online and offline, but additional code, the line is that we want to do. Youtan: But one thing after the scan code there is an interface, brands can bring a surprise to consumers, to establish an interactive channel between consumers and brands, in fact, and after a lot of two-dimensional code is Saowan two different things. World network operators: scan code gun mentioned interview businesses, this advance to what extent? Because he said to prevent dealers usurp goods, each pass through to have a scan code gun. Zhang Width: because Air Jordan 11 the entire supply chain transformation involves many aspects, the first put yards on the commodity, is a part, the second part is after the code can not be swept out, and the third is functional and workers of all production data To isolate, prevent people from gathering the data to outside trafficking, which is a set of processes. After this process, start entering the number of the batch, the number of commodities. For example, do channel management, the shipment can be sent to Shandong and Zhejiang, which has a batch, for example, this article can be sent to Shandong, a scan will know. If the scan found not to Shandong, had usurped the goods, can all be monitored. The monitor has a process that every process has a scan code gun, say Joe Smith packing, who sent the package after kick to Shandong, which is the whole channel management. All facilities have a very strong ecosystem, ecosystem there are many CRM solutions integrator, integrators, and so two-dimensional code, you can help brands to do so. World network operators: two-dimensional code business expansion costs Starry end how? Including a matter of a code scan code every step what cost. Zhang Width: if the cost of net income, for example, to rival ice fountain or more lovely, for example, each of its two-dimensional code on each product package adds additional cost, about a penny to three cents of room, two-dimensional code to see the quality of a whole tin of two-dimensional code that expensive, to a common on cheaper. The second cost is a brand, it used to touch up the cost of consumers to spend, formerly of millions, put ads on television are not necessarily visible, perhaps, or similar clothing brands such as Unilever, because the channels too and more, consumers too broad, do the line of contact management costs a lot more. Add a two-dimensional code security, only to spend a penny, two cents on each item, if the production costs will be lower, it will greatly reduce your brand in channel Air Jordan 1 management, brand marketing precision, will help you greatly in reduce costs, lower accuracy, so the brand to measure investment products, in terms of the stars is a very small investment for a great touch up. For example, another example, the previous scan code Maotai do have a lot of ways, to anti authenticity to consumers with Maotai to store offline to test this FRID equipment is very expensive, a lot of points at the line not necessarily sweep can find, but put this on top of a two-dimensional code, as long as a few cents, and that is a very small thing. This is our government, together with international brands to jointly significance. Because the input-output ratio is concerned, is really cost-effective machines, and the aid now Taobao, mobile Internet, mobile APP, that were previously impossible into possibility. World network operators: and brands compared to the original tracking system, the stars of this compared to what advantage or what the difference? Zhang wide: You can say so because most of the brands if it is mass-produced, for example, more cute cone, for example, is difficult to have their own traceability system, as long as the quality standards batch out, sent out is a ERP system, each How many channels to sell goods, but certainly I do not know how each cargo. As an example, say the first invention of \u0026 ldquo; Another bottle \u0026 rdquo; more common as a marketing tool, but basically every bottle of water sold, it will recover two hundred million caps, because basically it is easy to fake, really get but little interest. Second, the line of channel management, because without each item has a two-dimensional code or do an identity management may manage only to the contrast of each batch, and the line, to see to what extent the line, In fact, each item has a two-dimensional code, you can manage the finest efforts, one of the finest efforts can know what you manage to channel in front. Hengda ice or in the spring, for example, previously when the two-dimensional code, the new packaging of a bottle of water, pushed to the line, a man drink this water, may the next six months, through the layers of distribution of a commodity to retail outlets, and then sold to consumers this whole process is difficult to track. So most of the brand is the brand in the end it is a headache to whom, so that the line would not have distributors, only small shop selling things people know sell you, it may give brands track and trace system, as well as Ali to Big Data, you can give something more. Youtan: that code platform, with a very low cost, as long as the phone such a simple thing, the scan code and the original data directly on to do a check, so we pre-release code bottle of a yard, the scan code is the test and Large data back to do verification, to seize the two ends, the last certainly is a very simple way to do this is the test of brands, relatively speaking its actual cost is very low. Zhang wide: I would add that, and before very different before many brands all ranges and traceability system, in fact, not for consumers. As an example, you buy a fake, whether it is purchased online or at the line, this time think it has any problem, to find the next channel or cable channel online, this online channels or cable channels accepted your problems, but also return to the brands Nike Shoes in order to prove to be true or false, call you later say it is true, there is a kind of problem. Air Jordan 13 Retro Whether channels or brands spend a lot of manpower, material resources, in fact, the system as long as the goods. But we put the code back to the consumer, you can know this product is true or false, which is the fastest to help consumers establish a channel. Everywhere before you leave a phone number, playing in the past eight is able to get through, playing in the past what can do? I can do. But we give consumers can protect their own interests. Youtan: Ali do is to safeguard the interests of consumers themselves, if they wish to join, it is actually any previous era to the test of hard to do, so we provide the infrastructure, if the platform do is enclosed, like Zhang wide to say, buy a but also to ask what is true, this thing as long as a simple action you know, it's that Air Jordan 13 Retro simple for consumers, for businesses and brands in terms of then, such a system needs to shape how, for many categories of brands so the two actions. 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