Oral Liwan Jiang: millet reputation of the 'iron triangle'Many people say millet marketing well. Others say, millet only marketing well. Because of this, in this year's China Economic Person of the Year awards ceremony, Ray always has and Gree Dong sister PK very lively. In fact, millet was established three years ago, we did not do any marketing in the traditional sense. We have been to say, but many people do not believe. A lot of people are asking, millet in the end is how to do it? Behind this mine total induction is well understood. The first one is always talking about mine vent theory. Typhoon mouth on it, pigs can fly. We are standing on the typhoon mouth. The typhoon is, when the smart phone market changes, we have to come up with the right to enter the mobile phone market. But after fly, continued strength in pushing forward millet what power? With Ray always saying, it is the power of the masses. 'From the masses, to the masses of the people to go.' Is the people's line. I understand this is the essence of word of mouth. Today, we talk about me and my reputation understanding. Reputation we are familiar with, is that users word of mouth. On the establishment of millet products and brand reputation, we summarize the three key words: accelerator, the relationship between the chain and the engine. Social media is word of mouth is what accelerator accelerator? In today's terms, social media is an accelerator. Prior to the past, social media boom, word of mouth product, have occurred in small groups in such a barber shop inside, some are hot heads in mutual aunt chat, Womens Nike Kobe VIII we say a product is very good, very cheap , a good deal ....... It is the user's mouth in the traditional sense of mouth, word of mouth to build the product channels. In the last play, to build a product and brand reputation through word of mouth process it is very long. Enterprises in this process if you do not use traditional advertising and other marketing tools to quickly establish brand potential is often not feasible. Therefore, the traditional approach is to create a word of mouth is often the first to process through traditional advertising and marketing methods, give the user forcibly instill the concept of a brand, and then let users buy and use, slowly through word of mouth word of mouth approach, make the product brand reputation settle down. However, the full development of the mobile Internet today, the microblogging, letters and other social media, provides a powerful accelerator ever, than the previous word of mouth potential niche freshman thousand times, a million times. Users do not need to face to face, do not even know each other, we can microblogging, letters and other social media tools, word of mouth, the benefits of the product, the shortcomings are spread. Social networking spread very fast, very wide coverage, Nike Zoom Hyperflight PRM which makes the new brands such as millet have the opportunity to rapidly through the user's word of mouth in just two years time, build brand millet and millet products good reputation. We all know that millet do social marketing has four channels: forums, microblogging, micro letter and QQ space. These four channels, Weibo and QQ space has a very strong media properties, it is suitable for word of mouth. Micro-letters is fire, but more suitable for the customer service platform. The latest version of the micro-channel micro-channel enhanced group functionality, the ability to word of mouth and improve a little. We are the first to do the forum, more are using it to precipitate Reebok CL Chi Kaze and old customers. Millet in the use of social networking channels to establish the reputation of the process, is a combination of the characteristics of their products to. Our core users are enthusiasts, geeks. When did they use the product, such as the use of mobile phones Brush MIUI to this matter, the threshold is very high. If you rely solely on the microblogging to spread, too fragmented, and difficult to settle. So we built the forum. When we precipitate at the core of hundreds of thousands of users through forums, we began to spread the reputation of our products through Weibo, QQ space and other means. For other companies, the situation faced by each person may vary, so everyone in the community of communication channels when the face, not necessarily the same, and millet gruel on together. Key is to look at product needs. For example Huang Taiji pancakes, they may Cheap Nike Free Outlet not need to have a forum for users to discuss on a sesame pancake is 200 or 201. To do it, and let him eat pancakes users to share pictures of the scene out, it would be sufficient. Today we have 10 million users millet forum, space 15 million. Microblogging and micro channel has 450 to 500 million users. We've flow is very large, more than 1 million per Nike Lebron X Elite day, posting volume reached 25 million or more. 10 times in similar companies. Play only solid chain of the past, we talked about the relationship between businesses and users, more often than not kneel to the business user, the user is the business to kneel. But for millet, we are, and user make friends, play together. We attach great importance to a sense of user involvement. Nike Air Max Someone asked me, we millet mobile phones and other mobile phone, what Nike Kobe 8 System MC is the same? I think the most fundamental is that others users are using mobile phones, our customers are playing millet phone. Other users are in the follow manufacturer's philosophy, our customers are creating with us. In which young people today, young people have to chase an idol from a previous chase a brand, he has become, said:. 'I should have the ability to participate in and change the world, have the ability to participate and create a brand.' So says , and the user to play with, is that we do the core of the relationship chain. I, for example, to see how and millet router user to play with. We made a debut on the microblogging Nike KD VI Elite disclosure, Ray always made a micro-Bo, he said millet new toys to be released. Many people have come together YY, YY have a water bottle with a flashlight YY, and so I am very surprised, actually it was our millet PS router to become a 'millet soybean milk.' But we ourselves can not think how to make a smart Soymilk, Soymilk need smart it? CPU needs it? Required operating system? This kind of thing is very strange, I could not think of ourselves, but when we let the user involved, numerous help users abstract ideas, like the idea, you can always meet some very interesting points. Finally, the 'millet Soymilk' microblogging, micro letter, QQ space and forum which spread a lot. Users find it very fun, we ourselves also looked amused. We are having fun, you happy to take the initiative to share it, to spread it. Unconsciously, though in the end product is what no one knows, but the brand's reputation has spread here. Or the router, we do engineering machine when it is to allow users to assemble their own. Because many users when playing machine, must disassemble. We'll just take it apart, and let users assemble Ikea furniture like the time as to install themselves. Nike Air Jordan 11 Women We are also very confident of their products. When the user own hands for the first time in this life fan with screws on the motherboard, the motherboard into the case, the hard disk into the slot, and then complete the assembly process after the whole router, such a sense of participation is very hard to describe. Many people ask millet is how to do it? Millet is doing, and we desperately want ways to make ideas that can help users find products which way they can participate in millet. Not surprisingly, user feedback has been very positive to this, a test user millet engineering machine router, 100% will be throughout photographed they opened the box, personally assembled the whole process of this unique router, and share them through his social networking friends. They share not millet router, but they involved the kind of accomplishment. In August 2011, our first release millet phone, users of the product quality and brand Millet also unknown. At that time we wanted to, how to quickly build user trust in our quality of it? So starting from the box, to convey a sense of our efforts and the quality of millet products. So we find a first-generation fat, the second generation we find the two fat ...... We let them stand on millet phone box. We want to convey the idea is that we do not even have such intentions packaging, product quality mobile phones also well worth looking forward to. Word of mouth when we do use a lot of ways, but the biggest innovation is that we really pulling all the users, to participate in the development of our products. MIUI week released an updated version, it has insisted for 170 weeks. Weekly, MIUI users are available through our forums and micro-Boti out product recommendations, Nike Lunar Hyperdunk Low users will vote to determine the choice of many functions. This is the essence of the largest and Nike Lebron 11 Elite users to play with. Therefore, millet able to build a set of user feedback to improve the product through a driving mechanism. Good product is the driving engine of word of mouth word of mouth where the real origin? As just mentioned, before we talk about the brand, about word of Nike Air Max 2014 1234 mouth, are the need for a strong advertising driven. In the past, there is no good advertising strategy, it is difficult to imagine how you are going to build a brand, and the brand's reputation. But today, we talk about, in fact, is the real experience of the product brand. The saying goes, good things do not go out, bad news travels. Simply rely on advertising, relying on marketing, you can flicker part of the user, or many users, but can not live flicker all users. If your product itself quality, Nike Air Jordan 10 however hard, service is not good enough, the extremely well-developed Internet and mobile Internet, the rise of social networking today, even a few users found your flicker of truth, will be through these network platform, quickly put these messages spread to each user's ears. Conversely, if your product is good enough, the service in place adequate, cost-effective, allowing users to really like, users can participate, get enough sense of participation, then the user is willing to take the initiative to put such a good experience for him to pass her friends His friends will pass along the same. For millet, we adhere to each product to Nike LeBron 11 achieve perfection, so that has a high cost, the experience far exceeded expectations, allowing users to screaming, this is fundamental. In this way, our products will not need to deliberate marketing, tell a user that he wanted to buy. As for how to spread this desire to buy more of the user in mind, this is the power of word of mouth, word of mouth is Air Jordan Outlet the user who completed. So we say that social media is a new channel for the current word of mouth, it is an accelerator; and users stand together side by side, and the user to play with, is word of mouth spread the chain; and a good product, is the cornerstone of a good reputation, is promote the whole word of mouth engine. That, is what I want to share the word of mouth triangle.