[Defeat] Street Library Network burned tens of millions of years of financing: the lack of a starting point, across urban expansion prematureStreet library network was launched two years ago in Guangzhou O2O project, from July 2011 to August 2013 the creation of the fall, the company spent two years tens of millions of allegedly burned financing. O2O uproar eardrum in the word today, the reasons for the failure to do analysis of the street from the library O2O model, for many entrepreneurs or practitioners detours may have some help. Although the street has been unable to open library network, but Baidu Encyclopedia'll find inside this project was launched in Guangzhou mark -. 'Street library network is a new community-based integrated platform O2O business mainly paid to members of online orders, the next line store consumer experience, and relying on the two-dimensional code recognition technology is applied to all ground Union businesses, locking the consumer end, open up the consumer channel. maximally achieved between the information and objects, between online and offline, the store and the store between seamless, creating a new, win-win business model 'This passage seems to be common keywords inside any Cheap Nike Free Outlet O2O platform -.' online payment ',' store experience ',' No seam convergence '...... or people talking. After further understanding, targeting a street library users all the surrounding businesses, users in these businesses consumption can be discounted, but these businesses also enjoy the library user traffic caused by street, seemingly no problem, how will it fall out? Although a variety of James Harden questions online are pointing financing scam Street library, and it seems there is also strong evidence to prove it - founder ourselves invest money in order to conceal the true amount credited; original early sell shares to individuals; hype investment amount (which is on the Internet today is not news) - but the character I'm honest, or 'have always been afraid to speculate with the worst of the Chinese people', I believe from the beginning of several founding people are believed Street library network can succeed, otherwise it will not vote for their own money to do this thing. Before touching to witness, who can not go to judge whether there must be divulged in mind. So, as O2O observers and witnesses, I would prefer to analyze the advantages of street libraries and the existence of the problem from the model. Well, to show my analysis is objective and fair, not hindsight type, to talk about the advantages of street library. In fact, the street library lock the focus at the periphery of all business idea is not the problem. Indeed, as street libraries declared, a lot of people living in surrounding homes Service does occur, a lot of life services business platform can not be replaced. If you really can come in and provide the integration of these businesses to nearby users, the value of space and imagination are enormous. From this point, the starting point of the street library is good. But we all know that good ideas are not worth much, operational capability and efficiency is the key to success. Let's see what wrong street library made it. These errors, and now also been repeated many O2O entrepreneurs. First, only concerned with the big market, the lack of entry points around the community or whether it is the office area surrounding businesses are integrated category, restaurants, supermarkets, barber, bottled water, pets, domestic ...... many categories. Whether it is from the rigid, or from the frequency, the user demand for these business services are also very different. A good O2O mode, there must be a strong entry point, allowing users to have an incentive to use and easy to form word of mouth. It's a bit like doing the electricity business, if you come to do a large and platform, even Ma through to you now come to work, I am afraid it is difficult to succeed. There was electricity supplier told me to do, practice good electronic Nike Air Jordan 9 business platform is: first, a strong product to sell, after the Nike Air Max formation of the spread of the accumulation of some users, and then add one or two similar products, accumulating users, while the formation of a category. If this time is good operations, and then try to add new Air Jordan Outlet relevant category. From public view, street libraries never do this starting point. Street Library stressed that 'comprehensive', to let users feel that 'everything' is the direct consequence of the high expectations of the quality of service users. At this time, the library to let the user down the street, it must be true to override the user as much as possible the surrounding businesses, and allow these businesses to provide discounted services - which is in fact under the cover ourselves. Different has been a huge difference, not to mention a natural business category, just to promote business cooperation, will invest enormous human cost. In the process of the user experience, as long as the experience of the presence of occasional failure (for example, did not join street merchant bank), the user experience will be frustrated and have a negative impression. In the absence of these BAT Tyrant Gangster support, if the street the library with their own money to push each business, it is very unwise. Target Street library is to create 'cross-industry business alliance', but in no particular order, there is no starting point, no focus, these simple practices see extensive business on the push, it is difficult to achieve this goal. Well, there is no way to realize I must tell you, there is a department can definitely easy to do? - Industrial and Commercial Bureau. This is not humor, it has been done so, but it is difficult regional replication, the specific reasons Well, you know. Second, the rapid expansion across the city, although prematurely launched in Guangzhou, but the street library and impatient in Guangzhou Plough to acquire commercial success within a small range, but surging, rapid expansion. Public information, once extended to Beijing and other eight cities, the largest staff of 300 people, the result can only be the concept of the Nike Kobe 9 EM 'cross-industry alliance' rather than spread around successful model, the merchant had a good O2O concept training. From the information available, we are watching the implementation of the policy and a clear positioning within a street library network. In the case went to expansion has not proven execution policies, procedures, implementation methods, risk avoidance methods, success Nike KD VI Elite can only rely on luck. The development of such significance that? I guess it could be late in order to attract investment and not really going into the development of businesses and users. From this time, I am afraid that has begun to show a decadent phase. Street library finally failed, but if there is no failure, this approach can only allow themselves to be public comment on the websites of the 'Explorer', provide guidance to the correct mode. If so, the final outcome is probably successfully - is big plagiarism - churn - failed. I briefly summarize, if you want to make friends O2O regional spread, should first consider the following questions: 1) to keep pace with HR 2) start-up capital to keep pace with the single area 3) regional copy?? How sex can copy? - there are N sub-item study points not enumerate. Deficiencies, welcome supplement. Third, untimely, buy intense if not buy, preferential mode street bank or can have a certain market, but caught in a street library 'thousands of World War II mission,' direct drowned inside. In this war, the user find discount initiative is inspired by, which also spare convenient and promotions known as peripheral businesses 'cross-industry alliance', the user mind there are only three words: most, then, should eat, looking! buy, accommodation, looking to buy, buy socks, looking to buy ...... cross-industry alliance, after dry, but the lowest league. Like Ctrip further concessions, but also afraid of the Commonwealth of the lowest - to go. Customers development today, even after elimination of only rice, several US corporations hold their own on a giant leg or seeking listing, but the inherent problem with this model was never disappear. I always think that there is no form for the transfer of goods and services, blindly rely on low prices to attract the user's method is there evil after all, no matter the consequences finally fell businesses, platform or consumers. 'After the first free fee' model of the Internet to be successful, it Womens Nike KD VI provided free of charge and can not be the same content. Otherwise, the user will only free or low-priced products between jumping. A few days ago a friend from Italy, China coupon confusion he made locally by the micro-channel to communicate with me, this confusion also confused many platforms. Only business platform to take advantage of coupons soliciting, but then if the user does not care to use a coupon, together with concessions. Plainly, the merchant only use platform to drainage, while the platform can not monitor the use of coupons. It makes me think of a business trip I experienced a few days ago. Where booked at the hotel has been confirmed, the hotel stay when I say there are no rooms to cancel the order, and then gave me a room - price and where to go on the same. Nike Air Jordan 4 Women Later, at another hotel to see the same situation: The hotel is said to have been directly and canceled booking site, to let guests order again after canceling the same price to the open house guests. Obviously, hotel booking proceeds to get rid of the site, but use the website to send orders to their own. Fourth, for a closed-loop, input hardware data shows, street libraries for trading closed loop, promote the use of membership cards, to businesses as well as the laying of a large number of two-dimensional code equipment wifi equipment, street library network paid a huge cost form. Not to do so, you can not monitor the use of street library member coupons. This approach can Nike Jordan Hydro 2 be used cinema, restaurant chains may be used, but non-standard restaurants and other businesses should be used with caution. ? Why cinema and chain restaurants such businesses have a common characteristic: the standardization of product and price system. What are the consequences of standardization? Businesses not consumers free to offer, because it would destroy the entire price system. In other words, these businesses not Nike Lebron 11 Elite worthwhile to go a little extra income, 'water', because it would damage the whole price system has been standardized. Therefore, these businesses will need to bring the customer a coupon or carefully check the serial number, and calibration process, is reported to the platform coupon recording process. This weakness by businesses, the platform can easily record the coupon usage, and benefit from it. These characteristics of the business or the proportion of small, most of the businesses are in a different type of situation: the level of management in general, there is no strict pricing Nike Air Jordan 12 system needs to maintain (the intensity of these businesses from different promotions for different buy site can be seen given ), so it is easy to avoid the coupons directly to customers were promotions. They're probably not in order to verify the customer to produce a two-dimensional code or serial number of coupons to operate the equipment, although they will allow the platform placed next to Nike Air Total Foamposite Max the cash register equipment. For these businesses, when customers present coupons later, his approach is - direct promotions. So, O2O platform to try to take over the consumption amount of users or single link to the business constraints. Despite the business property aside, I always costly and does not endorse this approach. For some time, China Mobile is also laying around two-dimensional code scanning equipment to businesses, has now disappeared, from one hand, that the cost of the two-dimensional code equipment such closed-loop Nike LeBron 11 monitoring program is NIKE KD 6 NSW a big problem. As an aside, see the online article said street library network paid the cost of equipment for each two-dimensional code is nearly 2,000 yuan, I can not help but doubt:? Bulk purchases of words, such devices do not dare to really expensive ponder. For street library network drained, I have these findings by studying their patterns and feelings. Source: Author billion euros net: king of the three warm