Manchester United's secret: how to make money sports clubs ?[REVIEW]: 2012, Manchester United listed on the NYSE, it was said, after Manchester United's results will determine the trend of the stock, the sports business club is doing to make money, but tickets it? Take a look at Manchester United's secret. May 19, 2013. This is the season's final Premier League. England's final super teams Manchester United 5-5 West Bromwich Albion. This site is not a lot of compelling score (though indeed great, single games into the five goals or difficult). Because the championship this season has been set, scene of the most striking is Sir Alex Ferguson, because this is the last game of the Jazz. Sir Alex Ferguson is the head coach of this huge sports empire, but the British clubs generally do not have a real sense of CEO, as compared with continental Europe, England coach actually is not just a mere manager coach, so for Jazz Lord, in addition to take care of this team like Rooney thorn, we also need to think about the team's operations. Clubs need to operate? Is not buy to buy a few players, then, sell sell shirts advertising, selling tickets to Nike Zoom Soldier VII sell it. If you do think, obviously really want out of. But this empire for Nike Air Max 2012 Manchester United, the football is not just game, but a fun game capital. A listing of the club Manchester United has been listed in fact a long time ago, back in 2005, Manchester United has been listed on the London Stock Nike Air Jordan 12 Exchange in London, but then from the American Glazer family, the privatization of these companies listed Manchester United has become the a private company, and once because of the Glazer family because of insufficient financial resources, as well as high debt Manchester United, Manchester United fans also lead to large-scale opposition. But Manchester United this company's efforts in the capital markets did not give up, August 10, 2012, Manchester United again in the New York Stock Exchange re-IPO, the price range at $ 14, the market value of about $ 2.3 billion. People began to wonder, the company in the end is how to make money. Let's look at the source of his profits Manchester United when the market disclosure. Display in Manchester United's prospectus Manchester United among 2011 full-year revenues of 331 million pounds (about Nike Barkley Posite Max 3.3 billion yuan), operating profit of up to 63.25 million pounds (about 600 million yuan). And this data is compared to the huge losses of the other top teams Manchester City and Barcelona and other called for a miracle business history. Manchester United want to analyze the source of business income, first to the depth of understanding about the football business environment or literacy throughout Europe. In Europe, due to the influence and calculate brand value, has the Spanish league, the English Premier League, Italian Serie A, German Bundesliga four major league, is one of five major league French league once, but eventually gradually reduced (but the recent large Paris and the rise of big trend Nike Zoom Lunarposite recovery of Monaco), the impact we leave alone the team scores here, just from the business environment of the past few years among the Premier League is the most successful commercial operation, because the Premier League in the Asia Pacific market with a strong influence. Among these leagues clubs There are three types of operation. The first is as a club like Manchester United, is a public company listed on the need to accept the audit and financial reporting, all operations follow commercial operation, the company has a complete management. The second category is similar to Manchester City and Chelsea are oil tycoons and Arab prince clubs such control, the basic need to worry too much about the issue of profit is more often act as chiefs plaything. The third Nike Air Jordan 10 category is based on Real Madrid and Barcelona, such as the representative of the club membership. All operating funds are derived from membership, so a bit similar to the public nature of the club. But Real Madrid Florentino prominent businessman under the operations has become the world's most famous top football clubs. Back to the Manchester United itself, appears in the Nike Kobe 8 System MC report he submitted to the NYSE and the data in the 2011 Manchester United £ 331 million annual revenues, and his income on behalf of the three mainstream income: business income, income Broadcasting and ticket sales. Content is king and part of the income of this income is very average, the first to be able to account for 30% the proportion of ticket sales, this part of the ticket sales can probably reach 100 million pounds per year (about one billion yuan). Manchester United is the main way of selling season tickets sold bundled. Because the record is good, while a high loyalty Reds fans, which makes the Red Devils remain high on Womens Heels ticket sales, of course, not all clubs will have such a high ticket sales, for certain low-level team poor Nike Zoom Soldier VIII performance of ball team, it is difficult to sell high value tickets. The same analogy super huge market, also have similar Guangzhou Hengda, Beijing Guoan such high attendance team, but they are still no way to do a high revenue, in some bleak years, even with free delivery Viewer votes are not going to watch. Therefore, the availability of high-ticket is like a singer singing, depends entirely on whether or not to sing a good song, and rooted for the team if you can play a good game and achieved good results. Let's look at Manchester United's second income from radio and television revenue, which is the source of a large part of the income to be used to account for about one-third of income, in Manchester United into the Champions League quarter total of nearly 100 million pounds of TV broadcast rights revenue. But this income is entirely dependent on whether or not to get good grades, the amount of broadcast rights for the English Premier League television rights and distribution of the UEFA Champions League is entirely good or bad depends on your performance. Title and broadcast rights prize last assignment gap will be great. The last part of the business income is still Manchester United's most lauded place. It is pure brand advertising revenue. This income will be divided into sponsorship income and derivatives license revenue. In sports sponsorship into club jersey sponsorship and advertising, advertising shirt advertising into the chest and behind advertising these positions, while Manchester United's sponsor sheer number of astounding. Manchester United Womens Nike Zoom Hyperflight PRM First Sponsored by industry and region has been divided, and signed an exclusive sponsorship agreement with the sponsor, respectively, according to industry characteristics and regional differences. This makes the development Nike Air Zoom Flight The Glove of sponsorship of Manchester United's unprecedented success. In addition to this large piece of income around the image rights income players, derivatives, and the players jersey, as well as revenue management is authorized brand business club Manchester United this success. The availability of this part of the revenue of the key lies in whether there are worthy and great idol appeal to fans of Air Jordan Outlet the star. The current hot in football circles C Lo, for example, precisely because of his strong appeal, just let him have a business to push the official value. Manchester United come back we'll sort out what business value chain. The Nike Air Max first is to build a good team, the team has big, then get good grades - Fans cheer - ticket sales - derivatives. The root Nike Jordan Hydro 2 of all this is that if you can achieve good results, there is no good results, there is no good brand value, no brand there is no income, so, this is the secret of the success of sports clubs operate with the key. In fact, one can get a very clear Cheap Nike Free Outlet revelation by Manchester United's revenue model. Manchester United first is the establishment of content. What is the content of what is it? Is racing through the purchase of good players (there is no feeling like the media to find a good restaurant to find good authors or cook), then play a good game. This is the first step. Then because of good content, you can attract enough fans, this is what we call the user, these fans will match our products for direct consumption, the player will direct consumption of derivatives, so fans that is user. Users of the players have emotions, so the formation of the relationship and interaction. And finally, after the establishment of the three previous positive cycle, income and revenue seems to be a matter of course. In fact, Manchester United is in addition to the three above revenue model, the players themselves are also part of the income of commodity players. For many small clubs, they can not get as high as Manchester United TV revenue, there are not that big brand influence, so this time they appeared to make money on the players themselves. This is one kind of profit model appears to Eredivisie and the Portuguese Premier League as the representative body of the club. General profitability of their business. But they have a production line players. In today's football sport's hottest C Lo, for example, when he was only worth 12.24 million pounds move to Manchester United in Sporting Lisbon's worth, but then because of good behavior after joining Manchester United in June 2009, to 96 million euros worth of transfer It will to Real Madrid. In this deal there, but just six years worth increased by 5 times, big deal Manchester United earned tens of millions of euros. Many like the Portuguese League and the Dutch league teams is to rely on this to get the huge transfer of income, and then took the money to buy more potential star, and then resold a profit after training together. Of course, because these types of mainstream profit model, and derived from the business of football agents and scouts, world football's most famous brokers have Mendes and Zahavi, who was a great a transfer from each of the profits, which can only be said to be another route of a secret business. The revelation of the European mainstream commercial profit model to Chinese sports clubs that do youth, played good game, get good grades, is the success of the operation, there is no good content, there is no way to be successful, to borrow a familiar sets of words, in fact, present or content is king.